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Tip Sheet

Using the 10-10-10 Rule to Make Better Decisions, and More Advice for March

It’s a framework to help you make better choices.

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WHEN FACING A TOUGH decision, whether personal or business, Chip and Dan Heath recommend the 10/10/10 rule, which asks you to think how you will feel about the decision 10 minutes from now, 10 months from now, and 10 years from now.

“Perhaps our worst enemy in resolving conflicts is short-term emotion, which can be an unreliable adviser,” they write in their best-selling book Decisive: How to Make Better Choices in Life and Work.

If, for example, you’ve been avoiding a difficult conversation with a staff member, then you’re letting short-term emotion (fear) rule you. “If you commit to having the conversation, then 10 minutes from now you’ll probably be anxious, but 10 months from now, won’t you be glad you did it?” they say. Or maybe you’ll just view it as a trifling matter not worth getting worked up about. The important thing is that you remove some of the visceral emotion from the occasion.

partnering

Become a Wedding Expert

Money-making idea: Promote services that will allow pets to participate in spring weddings.

Spring is wedding season. And it’s likely that you have customers who are getting married who would love to include their pets in their weddings, if only they knew how easy it is. Reach out to local wedding organizers and ask if you can put a flier in their store and/or a link on their website. And add “wedding assistance for pets” to the list of services on your website. You can sell or rent doggie tuxedos, cumberbunds, dresses and veils. Have a selection of wedding-cake toppers that include the marrying couple and their favorite pet. Even offer your services as pet handler at a wedding.

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team-building

Lunch Roulette

If you have a fairly large staff that doesn’t always seem to communicate as well as it could, try “lunch roulette” — a game developed by pharmaceuticals manufacturer Boehringer Ingelheim. Participants select a date — or dates — when they are free for lunch, then they click a “Match Me” button, and a lunch date and calendar reminder are emailed. (Numbers in a hat would work just as well.) After that, all they need to do is show up with an open mind. “Both can learn something from the other,” says Sylvia Ann Hewlett, who reported on the idea in Harvard Business Review. “Lunch roulette not only produces unexpected pairings but often sparks unexpected conversations,” she says.

hard talks

Serve up a Sandwich

You may have already heard of the concept of giving “sandwich” criticisms to employees. (Short version: Say something nice, make your criticism, end with something nice.) One more thing to watch out for, says T.J. Schier, author of Send Flowers to the Living, is using the word “but” as part of the sandwich. That one word can ruin the taste of the whole sandwich. Instead, use “and,” as in: “Jane, normally you are my best employee, and it’s critical you are here on time so you can do that awesome job. Now get out there and make it happen.”

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marketing

Serve up a Sandwich (2)

Your biggest sales event of the year is here, and you want to make sure that you’re jam-packed with customers. You’ve spent big on advertising and done heavy direct mailing. What else can you do? On the day of the sale, hire people to wear sandwich boards promoting the sale in big red letters. (“50% Off! Today Only!”) Have them stand at major intersections near your business.

rescue

ICE Can Save a Life

Here’s something small you can do today that may save lives in the future. Ask your employees to designate ICE numbers in their mobile phones. ICE stands for “In Case of Emergency.” Putting the “ICE” designation in front of a person’s name makes it easier to contact them immediately in the event of an emergency.

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WEBSITE

Publicize Your Hours

Challenge: Call a friend, and tell him to go to your website and see how quickly he can find your business hours. Did it take 10 seconds? Awesome, you’re doing great. Twenty seconds? OK, not bad, but you might improve visiblity of this important information. Thirty seconds or more? Make a change in your design to ensure that business hours, phone and address are super-easy to find. Because that’s what people are most often looking for when they visit your website.

SIGNS

Go with the Flow

Do you have traffic that goes behind your business? Yes? Do you have signage behind your business that’s designed to draw that traffic? No? Mary Gillen of IdeaSiteForBusiness.com suggests you get busy. Check out the traffic flow around your location and place signs to attract the attention of the busiest traffic flow.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Webinar Replay: How to Keep That Holiday Momentum Rolling

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Tip Sheet

Plan Ahead for Pinterest, Use Those Manufacturer Locators, and More Tips for Your Business

And try to keep your expectations low…

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goals

Use “will-do,” not “to-do” Lists

When making your daily to-do list, don’t pick 20 things you hope to do. You’ll overestimate your capacities. Instead, pick three or four important things, and really commit to doing them, even if you think they’ll take you only a couple of hours, suggests Luciano Passuello at litemind.com. Keeping promises to yourself is exhilarating. And with the extra time, you can pick more items from the master list.

feedback

Keep It Positive by 5 to 1

We all know that employees are more motivated by positive feedback than by negative comments. But we never knew the proper ratio for parceling out praise and punishment — until Tom Rath and Donald Clifton spelled it out in their book, How Full Is Your Bucket? They say the optimum ratio is five positive comments to every negative one. But don’t overdo it: Increasing the ratio to 13 positive comments to every negative one does more harm than good.

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customer service

Teaching Treat

At Just Fur Pets in Springfield, VA, patrons of a DIY dog bath are treated to treats for their pups, along with a teaching moment. “We offer them a complimentary treat and explain that treating in-store —and not waiting until they get home — helps their dog learn that coming here for a bath is a good experience; they often buy a bag of treats or a bone to take home,” says owner Marcia E. Cram.

creative response dept.

Humor Me

One of the constant challenges of being a small-business owner is how to respond to bad customer behavior. In the face of senseless vandalism, humor is often best, a la the manager at Bonez restaurant in Crested Butte, CO, who, upon finding a hole punched in the bathroom wall, placed an explanatory card next to the hole, as if it were a piece of art in a museum.

expectations 2019?

Don’t Expect So Much

The problem with high expectations is they often result in future disappointment. Meanwhile, low ones tend to make you glum in the present given there’s not much to look forward to. The answer? Stop expecting, says author Jason Fried. “I used to set up expectations in my head all day long. But constantly measuring reality against an imagined reality is taxing and tiring, [and] often wrings the joy out of experiencing something for what it is.” Expectations also keep you living in the future and deflated when events don’t measure up — even if what does happen is actually pretty good. In 2019, don’t expect … so much.

social media

Plan Ahead for Pinterest

Something most people forget about Pinterest is that it is essentially a search engine, so if you are pinning things you want people to see right now, you’ve left it too late. A better approach, is to plan and pin two months ahead of time for holiday gifts, for example. It takes time to build rank and credibility as users search for fashion and style information.

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marketing

Locators, Locators, Locators

Reaching new customers is a constant struggle, and marketing is expensive. In response to this, EyeStyles Optical and Boutique, an independent eyewear retailer in Oakdale, MN, targets vendors that drive traffic through store locators. “The more store locators you can be found on, the better your ability to reach your customer,” owner Nikki Griffin says.

addiction

Go Gray

Worried your relationship with your phone is less than healthy? Switch your display from color to grayscale, recommends Catherine Price in her book How to Break up with Your Phone. (It’s hidden five levels deep on the iPhone: Settings > General > Accessibility > Display Accommodations > Color Filters.) Instantly, your phone is vastly duller. Try it for a day.

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Tip Sheet

Keep Your Opinions to Yourself, and Other Tips for January

Try this advice to help your business grow and prosper.

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Marketing

Make it Rain

Your business cards do no good sitting in a drawer. Get them out, says Paul Timm, author of 50 Powerful Ways To Win New Customers. He cites one company that included a business card in every piece of first-class mail sent out, even the bills they paid. It led to a call from the local electric company asking about their product. Another manager tossed his cards in the air at football games when the home team scored.

new year’s resolutions

Weigh Station

The new year brings resolutions for people and their pets. Encourage a healthy weight for your canine customers, which can involve upgrading to a higher-quality food. Spark the conversation with a scale in your store. Frank Frattini has done exactly that at The Hungry Puppy in Farmingdale, NJ. He even installed a banner outside to promote his Doggie Weigh Station.

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discounts

Anniversary Percentage

Looking for a marketing hook to celebrate your store’s anniversary? Go with the number of years you’ve been open. For the 13th anniversary of Paddywack in Mill Creek, WA, in 2018. Shane Somerville offered a 13-percent discount, plus a prize wheel and VIP swag bags. She saw a 565-percent increase in sales over an average day.

principles

Every Day, Getting Better and Better

If you’re still scratching around for a guiding principle for 2019, consider this one from Gretchin Ruhin, author of the bestselling The Happiness Project: “What you do every day matters more than what you do once in a while.” That applies not only to the life’s work you build on a daily basis, but also the things you spend your money on. Do you need that huge SUV if you only ever drive to work and home?

management

Hold Your Piece

According to business consultant Simon Sinek, author of Start with Why, the typical business meeting follows this pattern: The manager outlines the problem, says what he thinks, and then asks staff for opinions. But by then, it’s too late, Sinek says.

The direction of the discussion has already been set. The ability to hold your opinions has two benefits, he says. “One, it gives everyone else the feeling that they have been heard. And two, you get the benefit of getting to hear what everybody has to think before you render your opinion. Simply sit there, take it all in. The only thing you’re allowed to do is to ask questions. And at the end, you will get your turn.”

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grooming

Before … and a Quick After

Anti-aging beauty products may have pioneered the before-and-after format in the back of magazines 80 years ago, but if you’re a groomer in 2019, it’s a Facebook video you want doing the contrasts for you, preferably like Mutt and Joe’s speeded styling clip. Have a look at the Severna Park, MD, business’s spot here: ppmag.us/11911.

lost pets

This is How to Offer a Cash Reward

A missing-pet sign with tear-off phone numbers, the animal’s photograph, the owner’s address, and a promise of a $100 or $1,000 reward is basically saying, ‘Here’s where I live, I have lots of cash, come steal it,’ Richard Masten, executive director of Crime Stoppers of Miami-Dade County, told The New York Times recently for an article on how to offer cash rewards. His point — one you should make to any customers with an AWOL animal — is that paying out cash rewards is risky. Instead they should partner with their local Crime Stoppers organization, which will already have a protocol in place for such incidents.

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Tip Sheet

8 Tips to Help You Do Better Business – And Be a Better Person

We give you the secret for getting a finicky cat to eat.

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CAT FOOD

Sneaky Feeding

Is a customer having trouble transitioning her cat to raw food? Tracey Rentcome of Bones2Go in Houston, TX, shares this advice: “Be as sneaky as they are. ‘Accidentally’ drop a little on the floor by their dish.” For customers who also have a dog, she suggests dropping the raw cat food by the dog’s dish. “Cats love to steal from dogs.”

POSTURE

2-Second Fix

Your parents were right: Stop slouching. “If you take on a collapsed position, it really shifts the physiology,” Erik Peper, a professor of health education at San Francisco State University, told Bloomberg, adding that tests have shown that slouchers’ testosterone levels go down, cortisol levels go up, and they have more helpless thoughts. Luckily, the opposite happens when you sit up, stretch or even better, skip on the spot for just 10 seconds. People can’t sit or stand at attention all day, though, so pick your battles, says Peper.

On their sidewalk chalkboard, Green Spot offers a free treat for any pet whose name is featured that day.

PROMOTIONS

Feeling Lucky?

The Green Spot in Omaha, NE, has a cool promo we just had to share. On a chalkboard sandwich sign (and, of course, on social media channels), The Green Spot folks have a daily offer of a free treat for any pet whose name is featured that day. It keeps folks checking back and gives them a reason to pop in, if they happen to be one of the lucky ones.

INNOVATION

Failure Wall

If risk-taking, innovation and transparency are habits you want to promote in your business, you may want to consider a “failure wall” — a flat space preferably in your back room where you and staff can share your “growth lessons” with each other. “Something magical happens to failure when it’s openly acknowledged,” writes business author Jeff Stibel in a column for Bizjournals.com. “Paradoxically, it becomes less of a big deal. The idea of failure is often the elephant in the room that no one wants to mention.”

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STAFF

Write at the End of a Day

Is your staff is showing signs of stress? Ask them to do this simple act: Spend 10 minutes at the end of the day writing about three things (work related or personal) that went well that day. According to a report in the Harvard Business Review, a University of Florida study found that such a gratitude exercise lowered stress levels and physical complaints by roughly 1percent.

SELF WORTH

Cross It Off

If you use a to-do list to guide your task choices through the week, leave your “done” items at the top as you knock them off, suggests productivity website Lifehacker. The feeling of accomplishment will help you get through other items over the course of the week.

ONLINE

This Email Will Self-Destruct

Ever wanted an email address that you could discard like a pair of disposable chopsticks? 10 Minute Mail (10minutemail.com) is for you. The service sets you up with a self-destructing email address that expires in — yep — 10 minutes. Your temporary inbox works just like regular email, allowing you to forward and respond to messages, and you can add extra time if 10 minutes isn’t quite long enough. Whitepaper downloaded, anonymous comment posted, whatever — once you’re done, pull the pin and walk away.

HYGIENE

Oral Exam

Need a break from the sales floor? Take a dental hygiene break (brush gently, floss, rinse): “It can do wonders for your mood,” says online business publication, Quartz.

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