West Paw announced today that it will begin selling certain products at Petco stores and online at petco.com. We talked to CEO Spencer Williams about the thinking behind this decision and how it will affect independent pet retailers that carry West Paw products. He also shared changes the company has made for this rollout based on indie feedback after the store went into Target.
The following products will be available at Petco stores starting in mid-July:
- All shapes, sizes and colors of Zogoflex Dog Toys except Rumpus — Hurley, Zisc, Glo Zisc, Jive, Tizzi, Bumi, Tux, Qwizl, Toppl
- All colors of Zogoflex Echo — Skamp, Zwig
- Two Creamy Dog Treat flavors — Peanut Butter and Blueberry, Sweet Potato and Beef Bone Broth
The following products will be available at petco.com starting in mid-June:
- All of the above
- Three Rowdies with HardyTex and Zogoflex — Jefferson, Custer, Fergus
- All Outings collars and leashes
- All Strolls collars and leashes
- All sizes and colors of Zogoflex Air — Wox, Dash, Boz
West Paw also announced a July promotion with Astro Loyalty: $1 off Treats and $2 off Zogoflex — limit four per customer. It will run July 1-31, primarily during the company’s next MAP holiday, and both Astro and West Paw will provide marketing support.
In response to a question about pricing, the company said, “The West Paw Advertising/MAP Policy is the same for all retailers. We consistently and uniformly enforce our policy. West Paw is committed to providing all customers with fair prices and the support they need to be successful.”
Visit westpaw.com for more information about the company and its products.