Video: Why Your Pet Business Needs to Be Doing Integrated Advertising

SO YOU’VE CHOSEN your medium and your message.

That doesn’t mean you’re done, says marketing expert Jim Ackerman.

Why not complement you’re chosen approach — say, an email blast — with a couple of parallel campaigns in other media? Perhaps you could tack on a radio ad, a Facebook event or an every-door direct mailing.

This integrated approach can dramatically increase your results, Ackerman says.

Watch the video.