SO YOU’VE CHOSEN your medium and your message.
That doesn’t mean you’re done, says marketing expert Jim Ackerman.
Why not complement you’re chosen approach — say, an email blast — with a couple of parallel campaigns in other media? Perhaps you could tack on a radio ad, a Facebook event or an every-door direct mailing.
This integrated approach can dramatically increase your results, Ackerman says.
Watch the video.
