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SO YOU’VE CHOSEN your medium and your message.

That doesn’t mean you’re done, says marketing expert Jim Ackerman.

Why not complement you’re chosen approach — say, an email blast — with a couple of parallel campaigns in other media? Perhaps you could tack on a radio ad, a Facebook event or an every-door direct mailing.

This integrated approach can dramatically increase your results, Ackerman says.

Watch the video.


Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or



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At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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