Jim Ackerman

Video: Why Your Pet Business Needs to Be Doing Integrated Advertising

Sometimes you need to market through multiple channels to get customers to act.

Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association

PIDA – Pet Industry Distributors Association • FetchFind

MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Published

7 years ago

September 25, 2018

Jim Ackerman

SO YOU’VE CHOSEN your medium and your message.

That doesn’t mean you’re done, says marketing expert Jim Ackerman.

Why not complement you’re chosen approach — say, an email blast — with a couple of parallel campaigns in other media? Perhaps you could tack on a radio ad, a Facebook event or an every-door direct mailing.

This integrated approach can dramatically increase your results, Ackerman says.

Watch the video.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.