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SO YOU’VE CHOSEN your medium and your message.

That doesn’t mean you’re done, says marketing expert Jim Ackerman.

Why not complement you’re chosen approach — say, an email blast — with a couple of parallel campaigns in other media? Perhaps you could tack on a radio ad, a Facebook event or an every-door direct mailing.

This integrated approach can dramatically increase your results, Ackerman says.

Watch the video.




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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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