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Up Your Wellness Game!

How new products, new ingredients and a new focus on merchandising can build your business.

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CONSUMER INTEREST in pet wellness is growing, with younger pet parents taking charge of their pets’ health earlier in their lives with prevention-oriented nutrition, supplements and much more. This one-hour webinar delves into some of the newest products and supplement ingredients available and how one retailer has used his passion for nutrition to build a business that focuses on wellness.

The SmartWork Media Content Studio helps pet industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. Find out more about our services here.

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JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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