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West Paw Introduces Feeding and Enrichment Mat for Dogs

The Feast Mat is dual purpose and sustainably made with recycled ocean-bound plastic.




(PRESS RELEASE) BOZEMAN, MT – West Paw CEO, Spencer Williams, announced the new Feast Mat, a revolutionary, multi-purpose lick mat and slow feeder designed for dogs and made with Seaflex, the company’s award-winning, recycled ocean-bound plastic. This innovative, versatile design offers enrichment with a lick mat and slow feeding mat all in one product.

“Any combination of dog friendly foods, treats, kibble, spreadable snacks and even liquids can be used with our new Feast Mat,” said Williams. “The innovative double-sided patterns offer both engagement and entertainment with unique ways for our dogs to experience rewards and enrichment. It encourages slower feeding habits, provides stress relief and so much more. It’s a 2-in-1 product that we know pets, their parents and our planet will love.”

Thoughtfully designed with durability, versatility, and enrichment in mind, one side encourages paced eating and a dog’s innate desire to forage. Slow feeding has multiple benefits for dogs from aiding in the digestive process, stress relief and more. The second side offers a uniquely designed lick mat, great for spreading softer foods like West Paw’s Creamy Dog Treats, yogurt, nut butters, smashed banana, cottage cheese and more, and is used as a great tool to occupy bored dogs, enhance their everyday feeding experience, and can even calm an anxious dog. And, just like all West Paw products, the new Feast Mat is crafted from safe, sustainable materials. This non-slip, easy to clean (top rack dishwasher safe), durable and flexible mat will stay securely in place when in use and is offered in the perfect size that is great for any dog.


“Dry food, wet food, canned, frozen or raw- pet parents will enjoy creating a feast any dog will love with the new West Paw Feast Mat,” Williams added.
The perfect companion to the new Feast Mat is any West Paw Creamy Dog Treat, the line of mess-free, squeezable pouches packed with simple planet-based nutrition, clean ingredients in nut butter flavors that dogs love. West Paw’s Creamy Dog Treats are a healthy, safe and responsibly made gourmet upgrade perfect to serve alone, as a topper with kibble, a quick snack on the trail and, for sneaking into the new Feast Mat and puzzle toys like best-selling, TOPPL, QWIZL, or TUX.


Founded in 1996, West Paw has been family owned and operated from Bozeman, Montana. The company has recycled almost 150,000 pounds of award-winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line, Seaflex, that reclaims ocean-bound plastic. West Paw’s complete line of Creamy, Freeze-Dried and Air-Dried Dog Treats are all humanely raised, sustainably sourced, healthy, nutritious and made in the USA. In 2013, West Paw led the pet industry as first Certified B Corporation, joining the fast-growing list of companies and nonprofits worldwide committed to making a difference. Last year marked West Paw’s 10th anniversary as a Certified B Corporation, an important milestone for the company, and an achievement that has garnered positive attention from retailers, distributors and customers that also celebrate and support West Paw’s mission.

West Paw was also a Founding Member of the Pet Sustainability Coalition, supporting more companies in increasing their positive impact. In 2015, West Paw became the first company doing business in Montana to change their corporate status to a Benefit Corporation. And in 2021, West Paw also expanded its commitment to their recycling program, Join the Loop, by offering free in-store recycling collection “centers” to their retailers.

“Our hope is that one day, all companies will share our mission to do business as a ‘force for good’,” said Williams. “Being dogs’ best friend lies at the heart of what we do at West Paw, but we care about the people and the planet around them, too.”

West Paw’s new Feast Mat expands the company’s Seaflex line of feeding accessories, which includes the No-Slip Bowl and Doggie Placemat, and is also non-toxic, FDA compliant, BPA Free, Latex Free and 100% recyclable. West Paw’s new Feast Mat retails for $27.95 and is available in three colors: Kelp, Marine and Tropic Red. Every purchase is backed by West Paw’s “Love It Guarantee”.

Wholesale orders are now being accepted. Retailers should contact for more information or visit

About West Paw

As Dog’s Best Friend, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too. Family owned and operated from Bozeman, Montana, the Certified B Corp has recycled almost 150,000 pounds of award- winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line that reclaims ocean-bound plastic. Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries. Find out more at or follow us at @westpawus.




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