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Winner Announced for Pet Technology Challenge

ETailPet is the winner of Pet Connections Expo’s Pet Technology Challenge, earning more than $7K in cash and prizes.




From Left to Right: Jeremy MacDonald, judge; Ashley Morency & Berenice Giannini, eTailPet; Christie Horvath & Artur Sousa, judges. Photo by

(PRESS RELEASE) Last week at the third annual Pet Connections Expo, eTailPet was chosen as the winner of the Pet Tech Challenge, a “pet tank” contest for pet technology companies that have innovative technologies for the pet industry. Four finalists pitched their products for a chance to win the grand prize of over $7,000 in cash and prizes. eTailPet was chosen as the winner based upon creativity, originality, relevance to the pet industry and technical problem solving.

“We are very happy for eTailPet as the winner of our Pet Tech Challenge and we’re excited for this startup to gain exposure with our distinguished panel of judges, press, and all who were in attend- ance,” said Bill Doherty, ICDevents president and show director. “In addition to a $1,000 cash grant and a complimentary 10-by-10-foot space at Pet Connections 2020 ($2,200 value), eTailPet will receive invaluable business building services to help launch their business and strengthen their sales and mar- keting efforts.”

“We’re proud to be chosen as the winners of the Pet Tech Challenge 2019! Our whole goal is to help independent pet retailers create a digital storefront so they can compete against the big guys,” stated Berenice Giannini, founder and owner of eTailPet. “ETailPet is the most intuitive and easiest-to-use tool on the market, enabling retailers to compete online by offering online ordering for in-store pickup and/or local home delivery to their busy customers. With the holiday season upon us, now is

the perfect time to get started. We’re growing fast and have lots of good things to come — stay tuned!”

ETailPet’s mission is to facilitate online sales for independent pet retailers. The company was founded by a former pet retailer to empower the independent pet community in the digital age. ETailPet is a full-service e-commerce solution for independent pet retail, providing a digital storefront for pet retailers. Information:

In its third year, Pet Connections Expo is a trade-only event for pet professionals, offering free, educational sessions that help independent retailers compete with the larger brick-and-mortars, as well as the online giants.




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