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Editor's Note

With the Wellness Summit, We’re Listening

Thanks to feedback, we’re planning a new Oct. 1-2 timeframe, nearby location and education schedule that coincides with buying.

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BY NOW, YOU’VE SEEN the ads for the PETS+ Wellness Summit, an event coming soon that combines business-building education, buying opportunities and networking with others in the industry — all centered on the vital topic of pet wellness. I’d like to take you behind the scenes in Summit planning for a moment.

As with everything we do here at PETS+, our first and last thoughts are about you. We’ve said since our first issue that our No. 1 rule is if it doesn’t help American pet business owners sell more, save more, manage better, or even just sleep better at night, it doesn’t go into PETS+. That rule applies to everything we put out, from our bulletins to the PETS+ Wellness Summit.

Part of meeting that standard means listening to you and including your voice in what we do. As soon as word of the Wellness Summit got out, we started hearing from you. We started listening, and then we started acting.

We’re thrilled that you’re as excited about it as we are, and we’re glad that, among other constructive comments, it was suggested our original schedule might be too long to be away from your business.

As a result of the feedback, we have tweaked the event in ways we believe will make it even more useful to you.

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The dates are now Oct. 1-2, and each day features a dose of education prior to the show floor opening, at lunch and in mid-afternoon.

The location has changed to the more intimate Loews Chicago O’Hare Hotel in Rosemont, IL, near Chicago’s airport, which makes it easier to get to if you happen to be flying in.

What has not changed is the value of the education sessions, covering CBD, raw food, raw alternatives, supplements, healthy play, aging and partnering with local vets.

Learn all the details and register at petsplusmag.com/summit. And never stop telling us what you think.

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Ralf Kircher
Editor-in-Chief, Pets+
ralf@petsplusmag.com

Five Great Tips From This Issue That You Can Do Today

1. Surprise yourself by asking a friend or relative to secret-shop your store. (Manager’s To-Do List, page 12)

2. If your professional accreditations aren’t hanging in your business or on your About Us page, they ought to be. (Manager’s To-Do List, page 12)

3. Check with your suppliers to see what deals or freebies they’ll offer your customers. (Hot Sellers, page 18)

4. Upsell your smelliest clients on aromatic shampoos. (Hot Sellers, page 18)

5. The time to begin posting holiday gift ideas to PInterest is now. (Tip Sheet, page 42)

Ralf Kircher is former Editor-in-Chief of PETS+. He has worked with SmartWork Media since 2006, and is the busy father of a son and three Jack Russells.

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