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Woof Gang Bakery Awards Outstanding Franchises

It honors top franchisees in six categories, including the highest achievement “millionaires club”.




(PRESS RELEASE) Woof Gang Bakery awarded top honors to exceptional franchises during the company’s national convention in Orlando, FL, in March. The company held its annual national meeting concurrent with Global Pet Expo to amplify the on-site resources, education and support for franchisees.

“This year was our most successful national convention with more than 240 franchise owners and guests in attendance,” said Paul Allen, president and CEO of Woof Gang Bakery. “It is an incredible experience to bring together the amazing people who have made Woof Gang Bakery the leader in specialty pet retail. We are awestruck by the talents and dedication of our franchise owners who work diligently to build their businesses and the Woof Gang Bakery brand.”

The remarkable Woof Gang Bakery franchises include:

Millionaires Club

The Millionaires Club is awarded to franchises with annual gross sales of $1 million or more.

Woof Gang Bakery Cary and Woof Gang Bakery Raleigh, NC — franchise owners Elise and Michael Morales

Elise and Michael have done a spectacular job building two of the best stores in the Woof Gang Bakery system, each achieving the annual million-dollar mark. Their entrepreneurial spirit is unmatched. Impressively, they also have opened a new store in Shiloh, North Carolina, and have another store under construction in Apex, North Carolina.

Woof Gang Bakery Midland, TX — franchise owners Brenda and Iram Molinar

Open for only two years, Brenda and Iram have built their business quickly at a strong and steady pace, and work daily to continue that growth. They implement brand standards with excellence and are eager to share best practices.

Woof Gang Bakery The Villages, FL — franchise owners Beth and Woody Whitcomb

With two stores in The Villages, Beth and Woody have realized unparalleled growth. They are active in the community, highly regarded by their customers, and they are innovators and leaders in the Woof Gang Bakery system.


Franchise of the Year

  • Woof Gang Bakery Fleming Island, FL — Mary and Pete Hardin

Woof Gang Bakery awards Franchise of the Year based on criteria including business growth, passion for the brand, customer service and ongoing contribution to the franchise system. Mary and Pete excel in each of these areas. They work tirelessly to cultivate their business, grow sales and help other franchisees. Last year, the Fleming Island store had sales in excess of $800 per square foot, which far exceeds typical retail revenue. In 2019, they will double the size of Woof Gang Bakery Fleming Island and open a second location in the same market.

Outstanding Grooming Store

  • Woof Gang Bakery SouthPark, NC — Arti Jethwa and Sara Giruzzi

With the highest year-over-year growth in grooming, Arti and Sara’s achievement is due to their commitment to quality and a philosophy of always putting their customers and pets first. In addition to the SouthPark location, they also have very successful neighborhood stores serving their local communities in Wakefield and Jacksonville, North Carolina.

Outstanding Retail Store

  • Woof Gang Bakery Las Vegas, NV — Chin Li and Richard Hansen

Taking ownership of their store in 2017, Chin Li and Richard have done a fantastic job of building a tremendous retail business. They have excelled at overcoming challenges, boosting sales performance and focusing on success. They are getting ready to lend their ownership expertise to a second location, with a new store opening in Skye Canyon in northwest Las Vegas.

Outstanding New Store

  • Woof Gang Bakery Richmond, TX — Sharon and Chris Taor

Opening in late 2017, Sharon and Chris Taor launched their business quickly and capably. They have rapidly established their store as a local leader in everything pet-related. This year, they will double the size of their store in Richmond, Texas.

Most Improved Franchise

  • Woof Gang Bakery South Tampa, FL — Bianca Souza

Bianca works tirelessly within the South Tampa pet community. She builds connections and serves her customers with care and dedication.

To learn more, visit




Digital Marketing Is Great, but It Can’t Solve All Your Problems

You’ve probably been hearing experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman. But for most owners, it hasn’t worked out that way. In this video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

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Pet Partners Launches New Chapter in Southern California

To manage the Southern California Chapter, it has added two new members to its staff.




Tedd Rosenfeld and Kevin Lian

(PRESS RELEASE) BELLEVUE, WA – Pet Partners, the nation’s leading organization in registering therapy animals for animal-assisted interventions, announced the launch of its new chapter, Pet Partners of Southern California, designed to meet the growing demand for therapy animal teams throughout the area. Southern California will be home to the first of four newly established Pet Partners chapters and will combine the opportunities available in the local community with the best practices put in place by Pet Partners International Headquarters, while also serving as an extension of existing Pet Partners community-based groups.

“As Pet Partners, and the demand for therapy animal visits, continues to grow, we are committed to dedicating more localized resources across the country to organize and guide our volunteers,” said Annie Peters, president and CEO of Pet Partners. “With the formation of the Southern California Chapter, our dedicated volunteers will be empowered to more directly focus their efforts on sharing the love of their pets with those in need.”

To manage the Southern California Chapter, Pet Partners has added two new members to its staff.

Kevin Lian will hold the title of executive director of Pet Partners of Southern California. He comes to Pet Partners with extensive knowledge in staff leadership and development, finance management, and donor relations, having most recently worked at the Boys & Girls Clubs of West San Gabriel Valley. Lian is a graduate of UC Irvine, where he received his BA in sociology. If you are part of a business or organization in the Southern California area and would like more information about the healing power of therapy animals, Lian can be reached at

Tedd Rosenfeld will serve as the Pet Partners program manager for Pet Partners of Southern California. He brings more than 35 years of experience in the broadcast television industry. For the past 18 years, Rosenfeld has volunteered with Pet Partners as an evaluator and handler. He played a major role in establishing therapy animal programs in several Los Angeles hospitals. If you live in the Southern California area and are interested in the Pet Partners Therapy Animal Program, you can reach Rosenfeld at

“With their previous experience and passion for animal-assisted therapy, Kevin and Tedd are the ideal candidates to kick off our chapter program,” said Peters. “We are thrilled to have them on our team and look forward to everything they will accomplish in their new roles.”

Therapy animals, such as those who participate in the Pet Partners Therapy Animal Program, provide affection and comfort to members of the public, typically in facility settings such as hospitals, assisted living, and schools. These pets have a special aptitude for interacting with members of the public and enjoy doing so. Therapy animal handlers volunteer their time to visit with their animals in the community.

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Portland Pet Food Company to Distribute in East Through Generation Pet

Generation Pet will immediately begin rolling out Portland Pet Food Company products.




(PRESS RELEASE) Portland Pet Food Company, manufacturer of all-natural, human-grade food and treats for dogs announced it has begun distribution with Generation Pet in the Northeast and Mid-Atlantic.

“From coast to coast, Generation Pet strives to bring the best for your pet. That’s why we chose the Portland Pet Food Company,” said Doug John, owner of Generation Pet.

Generation Pet will immediately begin rolling out Portland Pet Food Company products to the over 700 stores it services throughout its territories, including New Jersey, Pennsylvania, Washington, DC, Virginia, Maryland, Delaware and New York.

“Speaking for all of us at Portland Pet Food Company, we are thrilled to expand distribution to meet the growing demand for our products,” said Kathleen McCarron, Portland Pet Food Company founder and Top Dog. “We are pleased to have partnered with the Generation Pet team and know their management team is committed to our brand’s success.”

Portland Pet Food Company creates “Human Food for Dogs.” Founded in 2014 by Portlander McCarron and son Matt, the business has grown into a family affair with husband David and daughter Mairead lending their expertise as the company and staff have grown. Portland Pet Food Company currently cooks its own dog food, meal toppers and treats with future plans to expand its offerings. Five percent of sales are donated to local animal-related nonprofits. Portland Pet Food Company is a licensed pet food manufacturer that follows the recommendations of the American Association of Feed Control Officials. Company products are certified for export to Canada and other countries. Portland Pet Food Company is certified as a Women’s Business Enterprise and Small Emerging Business. For more information, visit

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BAYDOG Expands Team with 2 New Members

The company has hired a new chief marketing officer and a social media & brand manager.




Mikey Centrella and Morgan Foery

(PRESS RELEASE) The Chesapeake Bay Dog Company, maker of the BAYDOG brand of performance-oriented dog products, has welcomed two new employees to its team.

Mikey Centrella has joined The Chesapeake Bay Dog Company as the chief marketing officer. Centrella is digital marketing and communications expert who has helped global brands, nonprofits, universities, and arts institutions achieve success with digital branding, marketing and advertising. Over the past 18 plus years he has held VP roles with PR and advertising agencies such as Ogilvy, Publicis and AKQA, and has run digital campaigns for P&G, Citibank, General Mills and Discovery Channel. With his knowledge in social media marketing and branding, Centrella will be responsible for maximizing growth and establishing a strong digital presence for BAYDOG.

The Chesapeake Bay Dog Company has also hired Morgan Foery as its social media & brand manager. Foery is a social media strategist and designer with success in developing and building brand identity. Over the past five years, she has worked with startups such as Amy Believes in Pink Boutique, Kaeli Smith, Sea Dipped, and several independent influencers. Her work has been featured in J.Crew and Coastal Living, and on TLC. With her background in design and social media, Foery will be guiding BAYDOG’s content creation and brand identity.

“We are very excited to add Mikey and Morgan to our team,” said Barton O’Brien, founder of The Chesapeake Bay Dog Company. “They both bring a wealth of branding and social media knowledge to BAYDOG as we continue support our brick and mortar retail partners by building our overall brand awareness.”

Centrella concurred: “I’m thrilled to join the team and improve upon BAYDOG’s online experience to date. This brand, at its core, has a story that resonates with customers both online and in retail stores. Having been a Beagle owner for years, and recently getting a new Labrador retriever puppy, I know that when dogs are a central part of your family, you want the best for them. Everything in the BAYDOG line is designed to last and is reasonably priced, which is a refreshing change from what I’ve encountered in a lot of big-box pet stores.”

Foery mentioned: “I’m so excited to be joining BAYDOG and sharing stories of people adventuring with dogs. And I’m looking forward to working with the BAYDOG team and their customers — people who love their dogs as much as I do! It’s a great brand and I can’t wait to expand our social media presence.”

The Chesapeake Bay Dog Company launched in 2018 and is headquartered in Annapolis, MD. It is 100 percent veteran-owned and offers a full line of performance-oriented dog accessories. All products are 100 percent guaranteed and can be found in over 500 stores nationally and in Canada.

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