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World Pet Association Announces ‘Good Works’ Social Media Contest




The top prize is a $1K donation to charity.

(Press Release) MONROVIA, CA – Following the success of last year’s Good Works social media contest, World Pet Association, the producer of SuperZoo, announced that the contest will run once again in 2017. The winners, to be announced during SuperZoo 2017, which this year will return to the Mandalay Bay Convention Center, Las Vegas, July 25-27 (with conference sessions July 24-26), will receive a prize of $1,000 donated to a charity of their choice. This year a second place prize of $500 and a third place prize of $250 will be offered, again in the form of donations to the charities of the winners’ choice.

As in 2016, the contest rules are simple: Commencing June 12 contestants should post a photograph on Twitter, Facebook or Instagram of their pet business doing “Good Works” for their community, tagging SuperZoo and using the hashtag #WPAGoodWorks by 5 p.m. PST on July 12.

“The theme for SuperZoo 2017 is ‘Better Together,’ and what better way to illustrate this than showcasing business owners in our industry going above and beyond and performing good works in their communities,” said Doug Poindexter, president of WPA.

“Last year, the Good Works contest provided a wealth of heartwarming stories that reinforced the value of the pet industry to local communities. We hope this year’s entries will take inspiration from some of those submissions.”


Highlights of the 2016 entries and winner can be viewed online at:

Contest Rules:

  • All entries must tag SuperZoo and use #WPAGoodWorks in your post
  • Must be posted by Wednesday, July 12, 2017 at 11.59pm PST
  • Entering companies must be businesses in the pet industry
  • First, second and third placed winners must be attending or exhibiting at SuperZoo to win
  • First, second and third placed winners will be notified via social media prior to SuperZoo to choose their charity

    SuperZoo social media links:


Building on its more than 65-year history of helping pet retailers and service professionals discover new products, learn how to build their business and connect with others who share their passion, SuperZoo has grown from a small, regional event to one of the most productive gatherings and positive trade shows of the year. SuperZoo’s theme for 2017 — “Better Together” — reflects the inclusive nature of an event that welcomes everyone from independent retailers to groomers to international and corporate buyers.

In addition to a bustling trade show floor, SuperZoo offers attendees more than 80 education sessions covering a wide variety of topics including: staff training, human resources, leadership, social media, and customer service and marketing, among others. Grooming and service industry sessions are geared toward building your business and animal wellness sessions focus on small animal care in stores and best practices for birds and reptiles.

For more information about SuperZoo, or to register, visit




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