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World Pet Association Announces Leadership Changes

Jacinthe Moreau has resigned to pursue new opportunities.

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(PRESS RELEASE) The World Pet Association has announced key changes to its leadership team as it looks to forge greater ties within the pet community. Celebrating its 70th anniversary, the organization seeks to grow its industry-leading event business while seeking to foster greater innovation with new media endeavors planned throughout the year. Industry veteran Vic Mason, named interim president, effective immediately, will lead these new initiatives.

“Our foundation in the pet industry is primed for launching new ventures across the consumer, B2B and pet community and I am proud to lead this organization through these new endeavors,” said Mason.

He will be joined by Chris Clevers, a 44-year industry veteran as chairman of the board. Outgoing President Jacinthe Moreau has resigned to pursue new opportunities.

Vic Mason has a 40-year tenure in the pet industry. Mason served as CEO and co-founder of Replenish Pet. Previously, he was director of business development and key accounts at Veterinary Service, a large West Coast distributor servicing the animal health industry. Mason has been a WPA board member since 2010 most recently serving as chairman.

Clevers has worked in aquatics related businesses at various levels for almost 44 years. He has worked with the Hikari nutrition team and Hikari Sales USA for the past 22 years. Clevers has been a board member of WPA since 2013 and served on the executive committee as well as the liaison to the Pet Care Trust in addition to other committees and task forces.

Founded in 1950, WPA is the pet industry’s oldest nonprofit organization. Based in Southern California, WPA coordinates industry-defining trade shows — SuperZoo, Atlanta Pet Fair & Conference and America’s Family Pet Expo, a consumer pet and pet product expo. Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide business resources, education, content and services to ensure pet product retailers have the support they need to be competitive.

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Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Dog and Goat Compete to Be Town’s Pet Mayor

The election is set for March 3.

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A dog and a goat are battling for the role of honorary mayor of Fair Haven, VT.

Lincoln the Nubian goat won the title last year, The Associated Press reports. The election was a way to get children involved in civic life and to raise funds for rehabilitation of a playground.

Now the incumbent has some competition. The police department has entered German shepherd K-9 Sammy in this year’s race. Sammy is well known around town for visiting schools and community events.

Residents will pay $1 each to vote in the pet mayoral election, which is set for March 3.

The winner of the race “marches in parades, manages the playground fund, and on occasion meets with the Board of Selectmen, just to keep an eye on them,” said Town Manager Joe Gunter.

Read more at the The Associated Press

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Delta Rolls Out High-Tech Carrier At $850 Per Flight

It’s being offered at eight US locations.

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Delta pet travel

Delta is rolling out a pet travel carrier called CarePod with features such as a built-in hydration system and real-time updates throughout the journey.

CarePod will be exclusively offered at eight U.S. locations: Atlanta, Boston, Los Angeles, Minneapolis, New York (JFK and LaGuardia), San Francisco and West Palm Beach. There will then be a phased approach to roll out the CarePod pet travel carrier across Delta’s U.S. network, according to a press release from the airline.

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The introduction comes after five years of research, development and testing, on top of a successful two-month trial, according to the release.

“Continuous innovation is in Delta’s DNA and the launch of the CarePod pet travel carrier, an industry first, is an example of us seeking out innovative partnerships and looking at ways to improve the customer experience throughout all parts of their journey,” said Shawn Cole, vice president — Delta Cargo. “As the only airline to offer this premium pet travel solution, it represents a significant improvement for the millions of people who want to travel with their four-legged family members.”

CNN reports that the CarePod “is roughly under two feet high and large enough for a dog up to 50 lbs.” and that the cost to book on is $850.

Delta explains that CarePod’s features include:

  • Stronger, industrial strength walls that are insulated to protect your pet against potential temperature fluctuations when moving between different climates and travel conditions.
  • Multi-layered windows and doors with specially angled blinds to help create a calming environment for pets by blocking out visual stress from unfamiliar environments.
  • The world’s first built-in hydration system for pet travel carriers, holding up to a liter of water that will auto replenish the spill-proof water bowl to ensure pets always have easy access to fresh water.
  • A powerful, enterprise level GPS tracking and monitoring system that connects your pet’s journey directly to the specialized Delta Cargo Control Center. The Center is managed 24/7/365 by trained experts who supervise and digitally monitor every CarePod pet journey from beginning to end, with the expertise and authority to send out the right staff on the ground to check on the pet if needed.
  • Seamless connectivity that enables you to use your mobile phone to view your pet’s key travel updates throughout their entire journey via deltacargo.com
  • CarePod pet travel carriers are made to the highest quality and standard, with human grade materials that are non-toxic, UV and antibacterial treated for longer lasting strength and protection.

The CarePod can accommodate dogs and cats permitted in a 300 series crate or smaller, and can be booked between three and 13 days prior to departure. The CarePod can be booked by visiting deltacargo.com or by calling Delta’s Cargo Customer Service Center at 1-800-352-2746.

“We’re thrilled that pet owners can now vacation and fly their pets with Delta’s best-in-class CarePod solution, having the peace of mind that their pets are protected in smart pet travel carriers, that are also digitally supervised by the Delta Cargo Control Center throughout the entire journey,” says Jenny Pan, founder and CEO of CarePod. “With the Delta partnership, we aim to raise the benchmark for pet air travel to allow families and pets to stay connected and travel safely together.”

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The airine notes:

Delta’s team of specialists and staff veterinarian constantly review processes and policies to identify areas of improvement to ensure the safety and health of pets. The airline has specially trained ground handlers who take care of pets at every step of their journey. Delta also has temperature-controlled holding areas and vehicles in numerous locations and overnight kenneling services.

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Dog Wanted: DOGTV Seeks Chief Puppy Officer

The winning candidate could become Instafamous.

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LOS ANGELES — DOGTV, a 24/7 digital TV channel for dogs, announced that it is looking for dog candidates to serve as the first-ever Chief Puppy Officer this year.

“We are thrilled to offer pet parents this unique chance to make their dog a pet influencer on Instagram,” said Beke Lubeach, general manager at DOGTV. “We’ve partnered with several popular social media influencers to provide the CPO’s dog parent with insight, tips, and training to help grow their pet’s Instagram account. This is our first time selecting a CPO and we look forward to working with the winner to spread the word about bringing joy to pups through DOGTV.”

The full benefits awarded for the dog selected as CPO include:

To be considered for the role of CPO, applicants must meet the following qualifications:

  • Be a pup of any age.
  • Be a fan of DOGTV.
  • Have an Instagram account (or their person needs to be willing to create one).
  • Love their human unconditionally and live to make them happy.

This contest coincides with DOGTV’s first-ever puppy takeover, called Puppies Gone Wild. During the week leading up to the Big Game on Feb. 2, puppies are taking over the channel. DOGTV is accepting applications for the CPO from now through Saturday, Feb. 1, at DOGTV.com/puppies. Applicants are encouraged to have their family and friends vote to increase their chances of being selected as the CPO. The identity of the dog selected to serve in this role will be revealed on DOGTV’s Instagram on Tuesday, Feb. 4.

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