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World Pet Association Opens Registration for SuperZoo 2017

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The show is in Las Vegas.

(Press Release) MONROVIA, CA – SuperZoo, a pet retail trade exposition and conference produced by World Pet Association, has opened registration for the 2017 show at the Mandalay Bay Convention Center in Las Vegas, July 25-27, with conference sessions July 24-26.

After adding 85,000 square feet of exhibit space in 2016, SuperZoo will reconfigure its exhibit hall for 2017 so aisles run perpendicular, making them shorter and easier for attendees to navigate. The change will also add roughly 100 additional 10-by-10 booth locations.

Country music star Trace Adkins will grace the House of Blues stage on July 26, bringing his trademark high-energy stage show for a rip-roaring evening stacked with his numerous hits. Adkins’ trademark baritone has sold more than 10 million albums, charting more than 20 singles on the Billboard country music charts. The Grammy-nominated member of the Grand Ole Opry is also an actor and author and has performed on 11 USO Tours, supporting American servicemen and women.

“Each year, we look for ways to evolve SuperZoo to continually meet the needs of pet industry professionals from across the spectrum—all the way from suppliers to consumer-facing businesses,” said Doug Poindexter, president of WPA. “With the quality, depth and growth we have seen year after year, we look forward to 2017 being another record-breaking year for SuperZoo.”

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In 2016, SuperZoo staged its largest show to date with a more than 4 percent increase in attendees and 8 percent increase in companies attending over 2015. The 2016 event also boasted the most exhibitors of any similar event, with nearly 1,200 participating. These record-breaking numbers cemented SuperZoo’s place as the largest pet retail show in North America in terms of buyer participation.

As participation continues to grow, and in an effort to streamline the registration process, WPA has implemented a new system whereby qualified buyers who have registered for SuperZoo in the past will be able to use a personalized form, prepopulated with their past registration information, to register. Those who have not registered previously will be asked to supply business information to ensure they are qualified.

“The quality of buyers is extremely important to our exhibitors,” Poindexter said. “And at the same time, we want to make sure that qualified buyers are able to register more easily and efficiently through a prepopulated form. These improvements to our registration system will help SuperZoo remain a popular and important event for all segments of the pet industry.”

Building on its more than 65-year history of helping pet retailers and service professionals discover new products, learn how to build their business and connect with others who share their passion, SuperZoo has grown from a small, regional event to one of the most productive gatherings and positive trade shows of the year. SuperZoo’s theme for 2017 — “Better Together” — reflects the inclusive nature of an event that welcomes everyone from independent retailers to groomers to international and corporate buyers. Beyond the premier assortment of new pet products in North America, SuperZoo will continue to feature a selection of products from abroad, including Australia, New Zealand, China and Brazil.

In addition to a bustling trade show floor, SuperZoo offers attendees more than 80 education sessions covering a wide variety of topics including: staff training, human resources, leadership, social media, and customer service and marketing, among others. Grooming and service industry sessions are geared toward building your business and animal wellness sessions focus on small animal care in stores and best practices for birds and reptiles.

For more information about SuperZoo, or to register: www.superzoo.org.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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