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ZIWI Introduces Peak Steam & Dried: New Range, New Processing Technology, New Ingredients

New products are available for dogs and cats, and in a multitude of recipes and sizes.

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(PRESS RELEASE) NAPIER, NEW ZEALAND – Premium pet food manufacturer ZIWI is shaking up the ultra-premium category with a new range incorporating the very best in raw ethically-sourced animal proteins, added functional ingredients, and innovative new proprietary technology.

New ZIWI Peak Steam & Dried, developed by ZIWI’s innovation team unveils new products for both dogs and cats, available in a multitude of recipes and sizes.

Suse Cassidy, GM of marketing & Innovation states, “The new range has all of the qualities and credentials that ZIWI has built its brand on including ethically-sourced raw meat and wild-caught seafood, all from New Zealand. Gentle processing methods preserve the nutritional integrity of the ingredients.

“What makes our new Steam & Dried range different is the addition of functional ingredients – fruit and or vegetables for dogs to support digestion and gut health, and wild-caught fish for cats, rich in Omega-3 for skin health and a shiny coat, all of which are concerns for pet parents.”

Crafted according to ZIWI’s philosophy of pure origins, peak ingredients, and peak processing, ZIWI Peak Steam & Dried uses a brand-new two-step process called Z-MicroSteam .

The new process keeps the ingredients as close to nature as possible. First, the ingredients are delicately micro-steamed, then gently air-dried, to lock in nutrition. The result: pure nutrition and a complete and balanced meal that cats and dogs love.

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“ZIWI Peak Steam & Dried has a light and crisp palatable texture, designed specifically for both dogs and cats. The addition of functional ingredients delivers health benefits and targeted nutrition, catering to pet parents who are searching for digestive support for dogs and skin & coat health for cats” says Suse.

“ZIWI Peak Steam & Dried is a new alternative-to-raw, complete and balanced food that provides an entry level into the ultra-premium category by providing premium nutrition, at a more accessible price for ZIWI consumers.”

We developed this product for retailers who are looking for consistent product that can be produced in high volumes to keep up with consumer demand without compromising on quality, and for pet parents who want a more affordable entry into alternative-to-raw nutrition in a food that promotes wellness.

ZIWI Peak Steam & Dried comes in three pack sizes and three recipes for dogs, and two pack sizes and three recipes for cats.

For dogs (CAN sizing 800g, 1.5kg, 3.2kg, US 1.8lb, 3.3lb, 7.1lb)

  • Cage-free Chicken with Orchard Fruits
  • Grass-fed Lamb with Green Vegetables
  • Grass-fed Beef with Pumpkin
  • ZIWI Peak Steam & Dried dog recipes contain 85% premium animal ingredients, creating the best balanced-base in premium pet that includes fruits and vegetables, a natural source of fiber to support digestion, and chicory root, a source of inulin, which is a natural prebiotic that can help support the growth of good gut bacteria.

For cats (CAN sizing 800g, 2.2kg, US 1.8lb, 4.9lb)

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  • Cage-free Chicken with Whole Mackerel
  • Grass-fed Beef with Southern Blue Whiting
  • Wild South Pacific Fish
  • ZIWI Peak Steam & Dried cat recipes contain 87%-90% premium animal ingredients including wild-caught whole Mackerel, Southern Blue Whiting, Hoki, and Sardines sourced from the waters surrounding New Zealand. These species contain Omega-3 fatty acids to support overall skin health and a luxuriant, glossy coat.

How to feed: ZIWI Peak Steam & Dried is a nutritionally complete and balanced food for dogs and cats. It can be fed as a nutrient-dense full feed or as a base topped with ZIWI Peak Air-dried to for an even more nutrient-dense meal. It can also be mixed with the ZIWI Peak canned wet range for additional texture and variety or fed as a mixer or topper on a chosen base.

ZIWI Peak Steam & Dried is available to order this March and will be available to retailers via their usual channels.

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