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300+ Pet Holidays and Events in 2018




January (2018)

Adopt a Rescued Bird Month – ASPCA

National Train Your Dog Month

Walk Your Pet Month

Unchain a Dog Month

Jan. 1: New Year’s Day

Jan. 2: Happy Mew Year for Cats Day


Jan. 2: National Pet Travel Safety Day

Jan. 4-6: AVMA Veterinary Leadership Conference in Chicago IL

Jan. 5: National Bird Day

Jan. 6-7: SoCal Pet Conference in Pomona, CA

Jan. 7-14: Pet Pro Cruise-West Caribbean PET INDUSTRY EVENTS 2018 in Galveston, TX

Jan. 12-14: Greater Philadelphia Pet Expo in Oaks, PA


Jan. 13-14: Bay Area PetExpo in Santa Clara, CA

Jan. 14: National Seeing Eye Dog Day

Jan. 14: National Dress Up Your Pet Day

Jan. 15: Martin Luther King Day

Jan. 18-21: Missouri Veterinary Medical Association Annual Convention in Columbia, MO

Jan. 21: Squirrel Appreciation Day


Jan. 21: AAVA Small Animal Regional Meeting in Stone Mountain, GA

Jan. 22: National Answer Your Cat’s Question Day

Jan. 22 -25: Association of American Feed Control Officials (AAFCO) Winter Meeting in Garden Grove, CA

Jan. 24: Change a Pet’s Life Day

Jan. 24-27: International Association of Canine (IACP) Professionals Educational Conference in Fort Lauderdale, FL

Jan. 26-28: Lehigh Valley Pet Expo in Allentown, PA

Jan. 26-28: Michigan Veterinary Conference in Lansing, MI

Jan. 26-28: World of Pets Expo in Timonium, MD

Jan. 28-31: Pet Industry Distributors Association Leadership Conference in Naples, FL

Jan. 29: Seeing Eye Guide Dog Birthday (1929)

Jan. 29-31: 20th Annual Resort Symposium (American Association of Equine Practitioners) in Maui, HI


February (2018)

American Heart Month

Beat the Heat Month (spay & neuter) National Prevent a Litter Month Spay/Neuter Awareness Month – HSUS Pet Dental Health Month

Responsible Animal Guardian Month Responsible Pet Owners Month

Dog Training Education Month

Adopt a Rescued Rabbit Month – ASPCA National Cat Health Month

Feb. 1-3: in Association of American Veterinary Medical Colleges (AAVMC) Dean’s Conference in Naples, FL

Feb. 2: Groundhog Day

Feb. 2: Hedgehog Day

Feb. 3: St. Blaise Day (Patron saint of veterinarians and animals)

Feb. 3-7: Veterinary Meeting & Expo (VMX) Presented by NAVC in Orlando, FL

Feb. 4: Animal Planet’s Puppy Bowl

Feb. 5-7: Packaging Conference 2018 in Orlando, FL

Feb. 7-14: Have a Heart for Chained Dogs Week

Feb. 10-11: Vegas PetExpo in Las Vegas, NW

Feb. 12-13: Westminster Kennel Club Dog Show in New York, NY

Feb. 14: Valentine’s Day

Feb. 14: National Pet Theft Awareness Day

Feb. 15-18: Groom and Kennel Expo West in Pasadena, CA

Feb. 16: Chinese New Year

Feb. 16-18: World of Pets Expo in Hampton, VA

Feb. 17-18: San Diego PetExpo in San Diego, CA

Feb. 19: President’s Day

Feb. 20: Love Your Pet Day

Feb. 22: Walking The Dog Day

Feb. 22-24: Virginia Veterinary Conference in Roanoke, VA

Feb. 23: International Dog Biscuit Appreciation Day

Feb. 23-25: Music City Veterinary Conference in Murfreesboro, TN

Feb. 25 – March 3: National Justice for Animals Week

Feb. 28: Free Feral Cat Spay Day & World Spay Day

Feb. 28- March 4: Association of American Veterinary Medical Colleges (AAVMC) Annual Conference in Washington, DC


March (2018)

Adopt a Rescued Guinea Pig Month – ASPCA

Feb. 25 – March 3: National Justice for Animals Week

March 3: If Pets Had Thumbs Day

March 3: International Ear Care Day

March 3-4: Long Island Pet Expo in Long Island, NY

March 4-8: Western Veterinary Conference in Las Vegas, NV

March 6-12: Professional Pet Sitters Week

March 8-11: Crufts (The World’s Largest Dog Show— Birmingham, England)

March 8-11: Atlanta Pet Fair & Conference in College Park, GA

March 9-11: All American Columbus Pet Expo / All About Cats Expo in Columbus, OH

March 10-13: VCS Mid-Year Conference Veterinary Cancer Society in Anchorage, AK

March 10-17: Veterinary Orthopedic Society Annual Conference in Snowmass, CO

March 11: Daylight Savings Time Starts

March 13: K-9 Veterans Day

March 17: St. Patrick’s Day

March 17-18: Kansas City PetExpo in Kansas City, MO

March 18-24: Poison Prevention Week

March 20: First Day of Spring

March 21-23: Global Pet Expo in Orlando, FL

March 23: National Puppy Day

March 24-25: Morgantown Pet Expo in Morgantown, PA

March 24-25: Atlanta Pet Expo in Atlanta, GA

March 25: Palm Sunday

March 28: Respect Your Cat Day

March 28: Petfood Forum Asia 2018 in Bangkok, Thailand

March 30: Take a Walk in the Park Day

March 30: Good Friday

March 30: Passover Begins

March 30-April 2: Tampa Bay Pet Expo in Tampa, FL


April (2018)

Prevention of Cruelty to Animals Month – ASPCA

Pet First Aid Awareness Month – American Red Cross

Prevent Lyme Disease in Dogs Month

National Heartworm Awareness Month

National Adopt a Greyhound Month

April 1: April Fools’ Day & Every Day is Tag Day

April 1: Easter Sunday

April 1-7: International Pooper Scooper Week

April 2: National Ferret Day

April 5-8: Northwest Grooming Show in Tacoma, WA

April 6: National Siamese Cat Day

April 7: Every Day is Tag Day

April 7: Passover Ends

April 7-8: Phoenix PetExpo in Scottsdale, AZ

April 8: National Dog Fighting Awareness Day

April 9: National Tabby Day

April 9-15: Animal Control Officer Appreciation Week

April 9-15: National Dog Bite Prevention Week

April 10: First Day of Passover

April 11: National Pet Day

April 11: Dog Therapy Appreciation Day

April 12-15: Intergroom Trade Show in Secaucus, NJ

April 13-15: AVMA Acupuncture Annual Meeting in Santa Fe, NM

April 16-22: Animal Cruelty/Human Violence Awareness Week

April 16-22: National Pet ID Week

April 17: Tax Day

April 18: Last Day of Passover

April 18: Pet Owners Independence Day

April 18-20: BlogPaws 2018 Conference in Kansas City, MO

April 18-20: National Association of Professional Petsitters (NAPPS) Education and Networking Forum in Atlanta, GA

April 18-21: International Cemetery, Cremation and Funeral Association (ICCFA) All Star Annual Convention & Exposition in Las Vegas, NV

April 21: Bulldogs Are Beautiful Day

April 21-22: South Florida Pet Expo in West Palm Beach, FL

April 22: Earth Day

April 23: National Lost Dog Awareness Day

April 23: Petfood Innovation Workshop 2018 in Kansas City, MO

April 23-25: Petfood Forum 2018 in Kansas City, MO

April 25: International Guide Dog Day

April 26: National Kids and Pets Day

April 27: Hairball Awareness Day

April 27: Arbor Day

April 27-29: America’s Family Pet Expo in Costa Mesa, CA

April 28: World Veterinary Day

April 29: National Pet Parents Day

April 29: World Veterinary Day

April 30: National Adopt a Shelter Pet Day

April 30 – May 3: Pet boarding and Daycare Expo West in Burbank, CA


May (2018)

National Pet Month

Chip Your Pet Month

Go Fetch! National Food Drive for Homeless Animals Month

Lyme Disease Awareness Month

National Service Animal Eye Examination Month -ACVO

Responsible Animal Guardian Month

May 1: National Purebred Dog Day

May 1: NYC Re-tails & Sales Pet Expo in New York, NY

May 3: National Specially-abled Pets Day

May 5: Cinco de Mayo

May 5-6: New England Pet Expo in Lowell, MA

May 6: Mayday for Mutts

May 6-7: New England Pet and Grooming Professionals (NEPGP) Spring Fling 2018 in Leicester, MA

May 7-13: National Pet Week

May 7-13: Be Kind to Animals Week

May 7-13: Puppy Mill Action Week

May 8-11: Interzoo in Nürnberg, Germany

May 12: National Animal Disaster Preparedness Day

May 12-13: Houston PetExpo in Houston, TX

May 13: Mother’s Day

May 14: International Chihuahua Appreciation Day

May 14-17: Animal Care Expo (presented by The Humane Society of the United States) in Kansas City, MO

May 17-20: Fetch East Conference (Presented by dvm360) in Virginia Beach, VA

May 19-20: Dallas PetExpo in Dallas, TX

May 23-24: 10th World Congress on Veterinary and Animal Science in Osaka, Japan

May 28: Memorial Day


June (2018)

Adopt-a-Cat Month – American Humane Association

Adopt a Shelter Cat Month – ASPCA

National Microchip Month

National Pet Disaster Preparedness Month

Social Petworking Month

National Wash Your Dog Month – John Paul Pet

June 2-3: Seattle Tacoma PetCon in Puyallup, WA

June 4: International Hug Your Cat Day

June 4-10: Pet Appreciation Week

June 7-9: IEOC Equine Ophthalmology Symposium in Reykjavik, Iceland

June 8: National Best Friends Day

June 9-10: Virginia Beach Pet Expo in Virginia Beach, VA

June 9-10: World Expo Exhibition in Seacaucus, NJ

June 11: Just One Day (save sheltered pets)

June 12: World Pet Memorial Day

June 13-14: ACVIM Forum (American College of Veterinary Internal Medicine) in Seattle, WA

June 17: Father’s Day

June 19: National Garfield Day

June 19: National Pets in Film Day

June 21: First Day of Summer

June 21: National Dog Party Day

June 21-24: PetQuest in Wilmington, OH

June 22: Take Your Dog to Work Day

June 25- July 1: Pet Anxiety Awareness Week

June 26-28: SuperZoo (presented by World Pet Association) National Show For Pet Groomers in Las Vegas, NV

June 28- July 1: Pacific Veterinary Conference in San Francisco, CA


July (2018)

National Dog House Repairs Month

National Lost Pet Prevention Month – PetHub

Pet Hydration Month – PetSafe Brand

July 4: Independence Day

July 11: All-American Pet Photo Day

July 13-17: American Veterinary Medical Association (AVMA) Annual Convention in Denver, CO

July 14-15: Salt Lake City PetExpo in Ogden, UT

July 15: Pet Fire Safety Day

July 16: World Snake Day

July 16: Get Out of the Doghouse Day

July 16-17: 9th International Conference on Animal Health and Veterinary Medicine in Atlanta, GA

July 21: National Craft for Your Local Shelters Day

July 31: National Mutt Day

July 21-22: Windy City PetExpo in Chicago, IL


August (2018)

National Immunization Month

Aug. 1: DOGust Universal Birthday for Shelter Dogs

Aug. 4-5: Oklahama City PetExpo in Oklahoma City, OK

Aug. 5: Work Like a Dog Day

Aug. 5-11: International Assistance Dog Week

Aug. 8: International Cat Day

Aug. 10: Spoil Your Dog Day

Aug. 15: National Check the Chip Day

Aug. 17: National Black Cat Appreciation Day

Aug. 17-20: Fetch Central Conference (Presented by dvm360) in Kansas City, MO

Aug. 18: International Homeless Animals’ Day

Aug. 18-19: Austin Pet Expo in Austin, TX

Aug. 18-19: Denver Pet Expo in Denver, CO

Aug. 19-21: Women in the Pet Industry Conference in Portland, OR

Aug. 22: National Take Your Cat to the Vet Day

Aug. 23-26: All American Grooming Show in Schaumburg, IL

Aug. 26: National Dog Day

Aug. 28: Rainbow Bridge Remembrance Day

Aug. 30: National Holistic Pet Day


September (2018)

Responsible Dog Ownership Month – AKC

National Pet Memorial Month

National Pet Insurance Month

Animal Pain Awareness Month

Happy Healthy Cat Month

National Service Dogs Month

National Disaster Preparedness Month

Sept. 1: Ginger Cat Appreciation Day

Sept. 3: Labor Day

Sept. 9: National Pet Memorial Day

Sept. 9: Hug Your Hound Day

Sept. 9: Rosh Hashanah

Sept. 9-12: Pet Sitter World Educational Conference & Expo in Myrtle Beach, SC

Sept. 11: Rosh Hashanah Ends

Sept. 13: Pet Birth Defect Awareness Day

Sept. 14: Hug Your Hound Day

Sept. 15: Responsible Dog Ownership Day

Sept. 15: Puppy Mill Awareness Day

Sept. 16-19: IACP Educational Conference (International Association of Canine Professionals) in St. Petersburg, FL

Sept. 17 – 23: Adopt a Less Adoptable Pet Week

Sept. 18: Yom Kippur (Sundown)

Sept. 19: Yom Kippur Ends

Sept. 20-23: Southwest Veterinary Symposium in San Antonio, TX

Sept. 22: First Day of Fall

Sept. 22: International Rabbit Day

Sept. 23: Dogs in Politics Day

Sept. 23-27: Association of Avian Veterinarians (AAV) Annual Conference & Expo in Atlanta, GA

Sept. 24-30: National Dog Week

Sept. 24-30: National Deaf Pet Awareness Week

Sept. 24-30: Adopt a Less Adoptable Pet Week

Sept. 26-29: American College of Veterinary Ophthalmologists (ACVO) Conference in Minneapolis, MN

Sept. 27-30: Groom Expo in Hershey, PA

Sept. 28: World Rabies Day

Sept. 28-30: Pacific Northwest Veterinary Conference and Trade Show in Tacoma, WA

Sept. 29-30: Twin Cities PetCon in Minneapolis, MN

TBA Sept. 2018: New England Pet Expo in Wilmington, MA


October (2018)

Adopt-a-Shelter Dog Month – ASPCA

Adopt-a-Dog Month – American Humane Association

National Pit Bull Awareness Month

Wishbones for Pets Month

National Animal Safety and Protection Month

National Pet Wellness Month

Oct. 1: National Black Dog Day

Oct. 1: National Fire Pup Day

Oct. 1-7: National Walk Your Dog Week

Oct. 1-7: Animal Welfare Week

Oct. 4: Blessing of the Animals Day

Oct. 4: World Animal Day

Oct. 8-11: Atlantic Coast Veterinary Conference in Atlantic City, NJ

Oct. 10: National Pet Obesity Awareness Day

Oct. 10-14: Wild West Veterinary Conference in Reno-Tahoe, NV

Oct. 11-14: American Board of Veterinary Practitioners (ABVP) Symposium in Tampa, FL

Oct. 14-20: National Veterinary Technician Week

Oct. 15-21: PetSafe Brand’s Collar Safety Awareness Week

Oct. 16: National Feral Cat Day

Oct. 18-20: Veterinary Cancer Society (VCS) Annual Conference in Louisville, KY

Oct. 19-21: Aquatic Experience in Secaucus, NJ

Oct. 21: Reptile Awareness Day

Oct. 24-27: American College of Veterinary Surgeons (ACVS) Surgery Summit in Phoenix, AZ

Oct. 26-28: “Fun in the Sun” 2018 NDGAA Groomfest National Dog Groomers Association of America in Orlando, FL

Oct. 27: National Black Cat Day

Oct. 28: National Pit Bull Awareness Day

Oct. 29: National Cat Day

Oct. 31: Halloween


November (2018)

Adopt a Senior Pet Month – ASPCA

National Senior Pet Month

National Pet Diabetes Month

National Pet Cancer Awareness Month

National Pet Awareness Month

Nov. 1: National Cook for Your Pets Day

Nov. 4: Daylight Saving Time Ends

Nov. 5-11: National Animal Shelter Appreciation Week

Nov. 6: Election Day

Nov. 7: National Canine Lymphoma Awareness Week

Nov. 7-10: Society of Animal Welfare Administrators (SAWA) Annual Conference in Kansas City, MO

Nov. 11: Veterans Day

Nov. 15-18: Veterinary Dental Forum in Phoenix, AZ

Nov. 17: National Adoption Day

Nov. 18-19: National Dog Show

Nov. 22: Humane Society Anniversary Day

Nov. 22: Thanksgiving Day


December (2017)

Cat Lovers’ Month

Dec. 2: National Mutt Day

Dec. 2 – 10: Hanukkah

Dec. 4: World Wildlife Conservation Day

Dec. 10: International Animal Rights Day Dec. 13: National Day of the Horse

Dec. 15: Cat Herder’s Day

Dec. 21: First Day of Winter

Dec. 22: Keep Pets Safe in Winter Day

Dec. 24: Christmas Eve

Dec. 25: Christmas Day

Dec. 27: Visit the Zoo Day

Dec. 28: Endangered Species Act Day

Dec. 31: New Year’s Eve


December (2018)

Dec. 1-5: American Association of Equine Practitioners (AAEP) Annual Convention in San Antonio, TX

Dec. 15-18: Annual Veterinary Dental Forum in Phoenix, AZ

Dec. 26-28: Potomac Regional Veterinary Conference in Baltimore, MD

This article is a PETS+ Online extra.




How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Promoted Headlines


June Marks National Microchip, Pet Preparedness and Wash Your Dog Month

…and many more June events!




01 Sales of audiobooks have surged over the last 15 years, as smartphones made downloads as easy as a tap of the finger. During Audiobook Appreciation Month, do a Google search for “bestselling business audiobooks” and catch up on some of the great management advice that’s been published in the last few years. Best of all, there’s no actual reading required. You can finish the book while commuting to work, working out at the gym or walking your clients’ dogs.

15 Psychologist Steven Smith, one of the leaders in the study of skill accumulation, has noted that few people can juggle six tea cups, but that anyone could actually learn to do it if they had the inclination and some training. Remember, though: You can do anything, but not everything. On World Juggling Day,, choose one thing you really want to achieve this week.

16 It’s Father’s Day,, and all over America, fathers are practicing that look of thrilled surprise — that one dear old Dad always manages after receiving his third cigar cutter. This year, encourage your customers to organize a gift from Max or Bella. Gift cards, possibly illustrated with an image of said pet, always go down well. Dad’s an unfailingly practical person at heart. He’s sure to get a kick out of coming in to pick up a top-of-the line pooper scooper.

17 There was a time that the workplace was no place for pets. Not so in your business, of course, but help spread the love with promotions of Take Your Cat to Work Day,, which kicks off the annual Take Your Pet to Work Week,, and culminates with Take Your Dog To Work Day, on June 21. Find out more here:

19 Dogs with faces only their owners could love gather at the Sonoma-Marin Fair for the World’s Ugliest Dog contest today. Hold a similar competition in your store.

21 Ask any Washington insider and they’ll say that the best way to start a campaign is with a solid base of fear. When it comes to the sunny months ahead — summer, officially begins today — there’s plenty to be scared about for pet owners: ticks, snakes, heatstroke, bad human food at barbecues, hot asphalt … the list goes on. Sharpen your shears, prep your anti-tick inventory, get out in your community, work the press.

21 What was once considered a petty self-indulgence is now viewed as a powerful marketing tool. Ahead of NATIONAL SELFIE DAY,, draw up a strategy to get your customers to take more photos of themselves and their pets with a mention of your business. The ultimate goal is to get them post the images on their Facebook, Instagram or Twitter.

27 “Happy Birthday To You” turns 160. Offer to send a singing telegram to any pet owner who shares a birthday with the world’s most sung song.


June is National Pet Preparedness Month — It’s that time of the year when nature turns capricious. Remind customers to include their pets in the emergency planning.
June is National Wash Your Dog Month … Celebrate with a coupon. First bath free.
June 11 World Pet Memorial Day. Urns, stuffed animals, jewelry, picture books … the “over the rainbow bridge” segment is growing fast.
June 18 Clean Your Aquarium Day — Offer a DIY service.
June 20 Productivity Day … sponsored by Steel Horse Coffee. We’d have to agree, a good work routine starts with a cup of Joe.

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What’s on Your Agenda for National Pet Month? Our Calendar Gives Some Ideas

There’s plenty to do in May!




1 NATIONAL PET MONTH is your turn in the spotlight. The month typically features a string of charity events, corporate campaigns and media attention. (Brace for stories like “Top 5 pet movies of all time” and “What your pet is actually thinking.”) The campaign’s stated aims are to promote the benefits of pet ownership, support adoptions and increase public awareness of the services available from professionals who work with animals. Hey, that’s you! Get involved.

1 Every year, an estimated 20 percent of the population moves. That’s great news for pet pros because many of those people will be looking for service providers in their new communities. During NATIONAL MOVING MONTH, partner up with a real estate agent to put together a greeting package that includes a welcome note, a gift certificate and a flier outlining your services.

3 What was once known as Disabled Pets Day has evolved to become NATIONAL SPECIALLY ABLED PETS DAY, to highlight the superpowers these animals often have, like the extremely developed senses of smell, hearing and touch that vision-impaired pets have or the way hearing-impaired dogs can respond to sign language. Not only do these pets, once considered unadoptable, make great companions, they also need special products like slings, ramps and supplements. We see a specially abled opportunity. Explore!

5 Hola amigos, it’s CINCO DE MAYO, everybody’s favorite Mexican holiday. Join in the fun and invite owners of Chamucos, Chihuahuas, Xolos and any other Mexican breeds to come in for a special event. Lay on some margaritas and crunchy mini tacos, and maybe bring in a trainer to test their Spanish. Siéntate (Sit). Trae (Fetch). Everyone wants to show off a bilingual dog!

6 Which are healthier — purebreds or mutts? It’s one of the great debates among dog lovers and pet professionals. The great thing about May is that you don’t really have to reveal your preference — you can hold promotions to celebrate both kinds: May 1 is NATIONAL PUREBRED DOG DAY and May 6 is MAYDAY FOR MUTTS.

7 PUPPY MILL ACTION WEEK, organized by The Humane Society of the United States, seeks to raise awareness about the cruelty and health risks posed by unscrupulous commercial breeding. It’s also your opportunity to make a clear public stand on mills by taking the pledge to become a “puppy friendly” business. The society offers to help stores transitioning away from the sale of puppies here: (

12 The BIRTHDATE OF THE BUDDHA is a perfect time for reflection on one of his important lessons: Focus on what’s important and on what works, and let go of the rest. This applies to advice offered by mentors and staff, the work practices you use now and what you read in PETS+. Invite input, keep an open mind and act to declutter.

12 You don’t want to get between a grizzly and her cub, or even a mother Bichon Frise and her litter, for that matter. On MOTHER’S DAY, get similarly aggressive in your market. Roll out a promotion targeting Pet Moms. Gifts from pet to parent are an admittedly small but growing category.


May is Chip Your Pet Month. Be sure customers can locate their pets.
May is Go Fetch! National Food Drive for Homeless Animals Month.
May is National Service Animal Eye Examination Month. Encourage checkups. Visual health can be an early indicator of a host of complaints.
May is Lyme Disease Awareness Month. It’s hard to detect and debilitating. Send prevention guidelines to all of your customers.
May 7-13: Be Kind to Animals Week. Who would be otherwise?
May 12: National Animal Disaster Preparedness Day. Role-play to ensure you’re ready for the big one.

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In April, Have Fun at Work, Celebrate Volunteers, Be Kind to Lawyers

What was the most joy you had at work?




01 On NATIONAL FUN AT WORK DAY, we have a question for you: What was the most joy you had at work this week? If you’re struggling to remember, you fail our test. Every day should be spiced with fun, laughter and a playful attitude. Look at any business study, and fun is associated with experimentation, better morale and productivity. So lighten up, and make a point of asking yourself every Friday, “What was the most fun I had this week?” We will be checking up …

01 STRESS AWARENESS MONTH is an opportunity to remind your market of the health benefits of pet ownership, specifically how petting and spending time with a cat, dog or other animal feels good, can lower blood pressure, helps release a relaxation hormone, and cuts down on levels of a stress hormone. See if your local media outlets need a source.

07 Richard Nixon created NATIONAL VOLUNTEER WEEK in 1974. So, raise those hands and get involved. Helping paint a school shed, pitching in at a rescue, getting thigh-deep in chilly water as part of a local creek cleanup is a great way to meet people in the community.

09 On BE KIND TO LAWYERS DAY, send a cheery note of thanks to your lawyers for their hard work keeping your business safe from legal jeopardy (and soundly ethical to boot).

11 Sure, every day is NATIONAL PET DAY at your business, but for just about everyone else, it happens in early April. Started in 2005 to highlight the love pets bring to our lives and to encourage adoption, the date has grown into a legitimate calendar event with pet owners across the country invited to share photos of their animals on any and all social media channels. Get ready with a promotion and some professionally taken photos.

15 Death and taxes, our constant companions. Of the two, the IRS has more potential to be a friend, especially if business is in a slump. If yours is not performing so well this year, consider carrying back the loss to get a refund of taxes paid in prior years. Just make sure you’re ready before today, INCOME TAX PAY DAY.

21 Don’t worry, be hoppy. EASTER as we know it today has its origins in the Christian incorporation of Teutonic pagan rituals that had to do with spring and fertility gods, and their symbol — a long-eared cotton-tailed rabbit. Why not pay homage to the Big Bunny with appropriately corny marketing, such as an egg-citing Easter email mailout?

23 LOST DOG AWARENESS DAY is the day for those who have lost their way. Offer a special on all of your tags and GPS collars.

27 Didn’t celebrate International Fragrance Day on March 21? Use SENSE OF SMELL DAY to consider an upgrade of your business’s olfactory appeal.


April is Pet First Aid Awareness Month — Encourage your customers to take the online course offered by the American Red Cross.
April is National Heartworm Awareness Month. Email a reminder to all of your dog-owning clients about the need for an annual test.
April 1-7 is International Pooper Scooper Week. This category is a hotbed of innovation. How’s your selection?
April 9-15: National Dog Bite Prevention Week. Use #preventdogbites to share dog bite prevention information. (
April 19: Bicycle Day. Ride to work today. Your heart and lungs will thank you.
April 25 is INTERNATIONAL GUIDE DOGS DAY. Tip of the hat to these canine heroes.
April 28 is GO BIRDING DAY. Take the opportunity to draw attention to the fact many of our best-loved species are also the most threatened.

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