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300+ Pet Holidays and Events in 2018




January (2018)

Adopt a Rescued Bird Month – ASPCA

National Train Your Dog Month

Walk Your Pet Month

Unchain a Dog Month

Jan. 1: New Year’s Day

Jan. 2: Happy Mew Year for Cats Day


Jan. 2: National Pet Travel Safety Day

Jan. 4-6: AVMA Veterinary Leadership Conference in Chicago IL

Jan. 5: National Bird Day

Jan. 6-7: SoCal Pet Conference in Pomona, CA

Jan. 7-14: Pet Pro Cruise-West Caribbean PET INDUSTRY EVENTS 2018 in Galveston, TX

Jan. 12-14: Greater Philadelphia Pet Expo in Oaks, PA


Jan. 13-14: Bay Area PetExpo in Santa Clara, CA

Jan. 14: National Seeing Eye Dog Day

Jan. 14: National Dress Up Your Pet Day

Jan. 15: Martin Luther King Day

Jan. 18-21: Missouri Veterinary Medical Association Annual Convention in Columbia, MO

Jan. 21: Squirrel Appreciation Day


Jan. 21: AAVA Small Animal Regional Meeting in Stone Mountain, GA

Jan. 22: National Answer Your Cat’s Question Day

Jan. 22 -25: Association of American Feed Control Officials (AAFCO) Winter Meeting in Garden Grove, CA

Jan. 24: Change a Pet’s Life Day

Jan. 24-27: International Association of Canine (IACP) Professionals Educational Conference in Fort Lauderdale, FL

Jan. 26-28: Lehigh Valley Pet Expo in Allentown, PA

Jan. 26-28: Michigan Veterinary Conference in Lansing, MI

Jan. 26-28: World of Pets Expo in Timonium, MD

Jan. 28-31: Pet Industry Distributors Association Leadership Conference in Naples, FL

Jan. 29: Seeing Eye Guide Dog Birthday (1929)

Jan. 29-31: 20th Annual Resort Symposium (American Association of Equine Practitioners) in Maui, HI


February (2018)

American Heart Month

Beat the Heat Month (spay & neuter) National Prevent a Litter Month Spay/Neuter Awareness Month – HSUS Pet Dental Health Month

Responsible Animal Guardian Month Responsible Pet Owners Month

Dog Training Education Month

Adopt a Rescued Rabbit Month – ASPCA National Cat Health Month

Feb. 1-3: in Association of American Veterinary Medical Colleges (AAVMC) Dean’s Conference in Naples, FL

Feb. 2: Groundhog Day

Feb. 2: Hedgehog Day

Feb. 3: St. Blaise Day (Patron saint of veterinarians and animals)

Feb. 3-7: Veterinary Meeting & Expo (VMX) Presented by NAVC in Orlando, FL

Feb. 4: Animal Planet’s Puppy Bowl

Feb. 5-7: Packaging Conference 2018 in Orlando, FL

Feb. 7-14: Have a Heart for Chained Dogs Week

Feb. 10-11: Vegas PetExpo in Las Vegas, NW

Feb. 12-13: Westminster Kennel Club Dog Show in New York, NY

Feb. 14: Valentine’s Day

Feb. 14: National Pet Theft Awareness Day

Feb. 15-18: Groom and Kennel Expo West in Pasadena, CA

Feb. 16: Chinese New Year

Feb. 16-18: World of Pets Expo in Hampton, VA

Feb. 17-18: San Diego PetExpo in San Diego, CA

Feb. 19: President’s Day

Feb. 20: Love Your Pet Day

Feb. 22: Walking The Dog Day

Feb. 22-24: Virginia Veterinary Conference in Roanoke, VA

Feb. 23: International Dog Biscuit Appreciation Day

Feb. 23-25: Music City Veterinary Conference in Murfreesboro, TN

Feb. 25 – March 3: National Justice for Animals Week

Feb. 28: Free Feral Cat Spay Day & World Spay Day

Feb. 28- March 4: Association of American Veterinary Medical Colleges (AAVMC) Annual Conference in Washington, DC


March (2018)

Adopt a Rescued Guinea Pig Month – ASPCA

Feb. 25 – March 3: National Justice for Animals Week

March 3: If Pets Had Thumbs Day

March 3: International Ear Care Day

March 3-4: Long Island Pet Expo in Long Island, NY

March 4-8: Western Veterinary Conference in Las Vegas, NV

March 6-12: Professional Pet Sitters Week

March 8-11: Crufts (The World’s Largest Dog Show— Birmingham, England)

March 8-11: Atlanta Pet Fair & Conference in College Park, GA

March 9-11: All American Columbus Pet Expo / All About Cats Expo in Columbus, OH

March 10-13: VCS Mid-Year Conference Veterinary Cancer Society in Anchorage, AK

March 10-17: Veterinary Orthopedic Society Annual Conference in Snowmass, CO

March 11: Daylight Savings Time Starts

March 13: K-9 Veterans Day

March 17: St. Patrick’s Day

March 17-18: Kansas City PetExpo in Kansas City, MO

March 18-24: Poison Prevention Week

March 20: First Day of Spring

March 21-23: Global Pet Expo in Orlando, FL

March 23: National Puppy Day

March 24-25: Morgantown Pet Expo in Morgantown, PA

March 24-25: Atlanta Pet Expo in Atlanta, GA

March 25: Palm Sunday

March 28: Respect Your Cat Day

March 28: Petfood Forum Asia 2018 in Bangkok, Thailand

March 30: Take a Walk in the Park Day

March 30: Good Friday

March 30: Passover Begins

March 30-April 2: Tampa Bay Pet Expo in Tampa, FL


April (2018)

Prevention of Cruelty to Animals Month – ASPCA

Pet First Aid Awareness Month – American Red Cross

Prevent Lyme Disease in Dogs Month

National Heartworm Awareness Month

National Adopt a Greyhound Month

April 1: April Fools’ Day & Every Day is Tag Day

April 1: Easter Sunday

April 1-7: International Pooper Scooper Week

April 2: National Ferret Day

April 5-8: Northwest Grooming Show in Tacoma, WA

April 6: National Siamese Cat Day

April 7: Every Day is Tag Day

April 7: Passover Ends

April 7-8: Phoenix PetExpo in Scottsdale, AZ

April 8: National Dog Fighting Awareness Day

April 9: National Tabby Day

April 9-15: Animal Control Officer Appreciation Week

April 9-15: National Dog Bite Prevention Week

April 10: First Day of Passover

April 11: National Pet Day

April 11: Dog Therapy Appreciation Day

April 12-15: Intergroom Trade Show in Secaucus, NJ

April 13-15: AVMA Acupuncture Annual Meeting in Santa Fe, NM

April 16-22: Animal Cruelty/Human Violence Awareness Week

April 16-22: National Pet ID Week

April 17: Tax Day

April 18: Last Day of Passover

April 18: Pet Owners Independence Day

April 18-20: BlogPaws 2018 Conference in Kansas City, MO

April 18-20: National Association of Professional Petsitters (NAPPS) Education and Networking Forum in Atlanta, GA

April 18-21: International Cemetery, Cremation and Funeral Association (ICCFA) All Star Annual Convention & Exposition in Las Vegas, NV

April 21: Bulldogs Are Beautiful Day

April 21-22: South Florida Pet Expo in West Palm Beach, FL

April 22: Earth Day

April 23: National Lost Dog Awareness Day

April 23: Petfood Innovation Workshop 2018 in Kansas City, MO

April 23-25: Petfood Forum 2018 in Kansas City, MO

April 25: International Guide Dog Day

April 26: National Kids and Pets Day

April 27: Hairball Awareness Day

April 27: Arbor Day

April 27-29: America’s Family Pet Expo in Costa Mesa, CA

April 28: World Veterinary Day

April 29: National Pet Parents Day

April 29: World Veterinary Day

April 30: National Adopt a Shelter Pet Day

April 30 – May 3: Pet boarding and Daycare Expo West in Burbank, CA


May (2018)

National Pet Month

Chip Your Pet Month

Go Fetch! National Food Drive for Homeless Animals Month

Lyme Disease Awareness Month

National Service Animal Eye Examination Month -ACVO

Responsible Animal Guardian Month

May 1: National Purebred Dog Day

May 1: NYC Re-tails & Sales Pet Expo in New York, NY

May 3: National Specially-abled Pets Day

May 5: Cinco de Mayo

May 5-6: New England Pet Expo in Lowell, MA

May 6: Mayday for Mutts

May 6-7: New England Pet and Grooming Professionals (NEPGP) Spring Fling 2018 in Leicester, MA

May 7-13: National Pet Week

May 7-13: Be Kind to Animals Week

May 7-13: Puppy Mill Action Week

May 8-11: Interzoo in Nürnberg, Germany

May 12: National Animal Disaster Preparedness Day

May 12-13: Houston PetExpo in Houston, TX

May 13: Mother’s Day

May 14: International Chihuahua Appreciation Day

May 14-17: Animal Care Expo (presented by The Humane Society of the United States) in Kansas City, MO

May 17-20: Fetch East Conference (Presented by dvm360) in Virginia Beach, VA

May 19-20: Dallas PetExpo in Dallas, TX

May 23-24: 10th World Congress on Veterinary and Animal Science in Osaka, Japan

May 28: Memorial Day


June (2018)

Adopt-a-Cat Month – American Humane Association

Adopt a Shelter Cat Month – ASPCA

National Microchip Month

National Pet Disaster Preparedness Month

Social Petworking Month

National Wash Your Dog Month – John Paul Pet

June 2-3: Seattle Tacoma PetCon in Puyallup, WA

June 4: International Hug Your Cat Day

June 4-10: Pet Appreciation Week

June 7-9: IEOC Equine Ophthalmology Symposium in Reykjavik, Iceland

June 8: National Best Friends Day

June 9-10: Virginia Beach Pet Expo in Virginia Beach, VA

June 9-10: World Expo Exhibition in Seacaucus, NJ

June 11: Just One Day (save sheltered pets)

June 12: World Pet Memorial Day

June 13-14: ACVIM Forum (American College of Veterinary Internal Medicine) in Seattle, WA

June 17: Father’s Day

June 19: National Garfield Day

June 19: National Pets in Film Day

June 21: First Day of Summer

June 21: National Dog Party Day

June 21-24: PetQuest in Wilmington, OH

June 22: Take Your Dog to Work Day

June 25- July 1: Pet Anxiety Awareness Week

June 26-28: SuperZoo (presented by World Pet Association) National Show For Pet Groomers in Las Vegas, NV

June 28- July 1: Pacific Veterinary Conference in San Francisco, CA


July (2018)

National Dog House Repairs Month

National Lost Pet Prevention Month – PetHub

Pet Hydration Month – PetSafe Brand

July 4: Independence Day

July 11: All-American Pet Photo Day

July 13-17: American Veterinary Medical Association (AVMA) Annual Convention in Denver, CO

July 14-15: Salt Lake City PetExpo in Ogden, UT

July 15: Pet Fire Safety Day

July 16: World Snake Day

July 16: Get Out of the Doghouse Day

July 16-17: 9th International Conference on Animal Health and Veterinary Medicine in Atlanta, GA

July 21: National Craft for Your Local Shelters Day

July 31: National Mutt Day

July 21-22: Windy City PetExpo in Chicago, IL


August (2018)

National Immunization Month

Aug. 1: DOGust Universal Birthday for Shelter Dogs

Aug. 4-5: Oklahama City PetExpo in Oklahoma City, OK

Aug. 5: Work Like a Dog Day

Aug. 5-11: International Assistance Dog Week

Aug. 8: International Cat Day

Aug. 10: Spoil Your Dog Day

Aug. 15: National Check the Chip Day

Aug. 17: National Black Cat Appreciation Day

Aug. 17-20: Fetch Central Conference (Presented by dvm360) in Kansas City, MO

Aug. 18: International Homeless Animals’ Day

Aug. 18-19: Austin Pet Expo in Austin, TX

Aug. 18-19: Denver Pet Expo in Denver, CO

Aug. 19-21: Women in the Pet Industry Conference in Portland, OR

Aug. 22: National Take Your Cat to the Vet Day

Aug. 23-26: All American Grooming Show in Schaumburg, IL

Aug. 26: National Dog Day

Aug. 28: Rainbow Bridge Remembrance Day

Aug. 30: National Holistic Pet Day


September (2018)

Responsible Dog Ownership Month – AKC

National Pet Memorial Month

National Pet Insurance Month

Animal Pain Awareness Month

Happy Healthy Cat Month

National Service Dogs Month

National Disaster Preparedness Month

Sept. 1: Ginger Cat Appreciation Day

Sept. 3: Labor Day

Sept. 9: National Pet Memorial Day

Sept. 9: Hug Your Hound Day

Sept. 9: Rosh Hashanah

Sept. 9-12: Pet Sitter World Educational Conference & Expo in Myrtle Beach, SC

Sept. 11: Rosh Hashanah Ends

Sept. 13: Pet Birth Defect Awareness Day

Sept. 14: Hug Your Hound Day

Sept. 15: Responsible Dog Ownership Day

Sept. 15: Puppy Mill Awareness Day

Sept. 16-19: IACP Educational Conference (International Association of Canine Professionals) in St. Petersburg, FL

Sept. 17 – 23: Adopt a Less Adoptable Pet Week

Sept. 18: Yom Kippur (Sundown)

Sept. 19: Yom Kippur Ends

Sept. 20-23: Southwest Veterinary Symposium in San Antonio, TX

Sept. 22: First Day of Fall

Sept. 22: International Rabbit Day

Sept. 23: Dogs in Politics Day

Sept. 23-27: Association of Avian Veterinarians (AAV) Annual Conference & Expo in Atlanta, GA

Sept. 24-30: National Dog Week

Sept. 24-30: National Deaf Pet Awareness Week

Sept. 24-30: Adopt a Less Adoptable Pet Week

Sept. 26-29: American College of Veterinary Ophthalmologists (ACVO) Conference in Minneapolis, MN

Sept. 27-30: Groom Expo in Hershey, PA

Sept. 28: World Rabies Day

Sept. 28-30: Pacific Northwest Veterinary Conference and Trade Show in Tacoma, WA

Sept. 29-30: Twin Cities PetCon in Minneapolis, MN

TBA Sept. 2018: New England Pet Expo in Wilmington, MA


October (2018)

Adopt-a-Shelter Dog Month – ASPCA

Adopt-a-Dog Month – American Humane Association

National Pit Bull Awareness Month

Wishbones for Pets Month

National Animal Safety and Protection Month

National Pet Wellness Month

Oct. 1: National Black Dog Day

Oct. 1: National Fire Pup Day

Oct. 1-7: National Walk Your Dog Week

Oct. 1-7: Animal Welfare Week

Oct. 4: Blessing of the Animals Day

Oct. 4: World Animal Day

Oct. 8-11: Atlantic Coast Veterinary Conference in Atlantic City, NJ

Oct. 10: National Pet Obesity Awareness Day

Oct. 10-14: Wild West Veterinary Conference in Reno-Tahoe, NV

Oct. 11-14: American Board of Veterinary Practitioners (ABVP) Symposium in Tampa, FL

Oct. 14-20: National Veterinary Technician Week

Oct. 15-21: PetSafe Brand’s Collar Safety Awareness Week

Oct. 16: National Feral Cat Day

Oct. 18-20: Veterinary Cancer Society (VCS) Annual Conference in Louisville, KY

Oct. 19-21: Aquatic Experience in Secaucus, NJ

Oct. 21: Reptile Awareness Day

Oct. 24-27: American College of Veterinary Surgeons (ACVS) Surgery Summit in Phoenix, AZ

Oct. 26-28: “Fun in the Sun” 2018 NDGAA Groomfest National Dog Groomers Association of America in Orlando, FL

Oct. 27: National Black Cat Day

Oct. 28: National Pit Bull Awareness Day

Oct. 29: National Cat Day

Oct. 31: Halloween


November (2018)

Adopt a Senior Pet Month – ASPCA

National Senior Pet Month

National Pet Diabetes Month

National Pet Cancer Awareness Month

National Pet Awareness Month

Nov. 1: National Cook for Your Pets Day

Nov. 4: Daylight Saving Time Ends

Nov. 5-11: National Animal Shelter Appreciation Week

Nov. 6: Election Day

Nov. 7: National Canine Lymphoma Awareness Week

Nov. 7-10: Society of Animal Welfare Administrators (SAWA) Annual Conference in Kansas City, MO

Nov. 11: Veterans Day

Nov. 15-18: Veterinary Dental Forum in Phoenix, AZ

Nov. 17: National Adoption Day

Nov. 18-19: National Dog Show

Nov. 22: Humane Society Anniversary Day

Nov. 22: Thanksgiving Day


December (2017)

Cat Lovers’ Month

Dec. 2: National Mutt Day

Dec. 2 – 10: Hanukkah

Dec. 4: World Wildlife Conservation Day

Dec. 10: International Animal Rights Day Dec. 13: National Day of the Horse

Dec. 15: Cat Herder’s Day

Dec. 21: First Day of Winter

Dec. 22: Keep Pets Safe in Winter Day

Dec. 24: Christmas Eve

Dec. 25: Christmas Day

Dec. 27: Visit the Zoo Day

Dec. 28: Endangered Species Act Day

Dec. 31: New Year’s Eve


December (2018)

Dec. 1-5: American Association of Equine Practitioners (AAEP) Annual Convention in San Antonio, TX

Dec. 15-18: Annual Veterinary Dental Forum in Phoenix, AZ

Dec. 26-28: Potomac Regional Veterinary Conference in Baltimore, MD

This article is a PETS+ Online extra.




Webinar Replay: How One Store Reached the Top of the (Raw) Food Chain

Catch a PETS+ Live! webinar replay in which host Candace D'Agnolo hosts the owners of Ben’s Barketplace, the largest independent retailer of raw food in California. To see more PETS+ Live! webinars, visit

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March Comes In Like a Sock Monkey and Goes Out Like a Cuddly Kitten

See what March has for you.




1 About National Sock Monkey Day, Stacy Busch-Heisserer of Busch Pet Products in Cape Girardeau, MO, has this to suggest: “There are some super cute sock monkey dog toys out there now. Set the monkeys up on a fun display or place them all over the store, in some unusual places, with signage attached, announcing the holiday.”

3 If there were a better occasion for encouraging memes on social media than If Pets Had Thumbs Day, we can’t think of one. Start with your own, and ask followers to contribute. A quick search reveals people have already given this some serious thought.

8 Ethel or Elmer, Hortense or Horatio, Wilhemina or Egbert. Whatever your middle name is, you are duty-bound to share it with the world on Middle Name Pride Day. Fun idea: Make T-shirts with every team member’s middle name printed on them. Gather in the office, and have everybody take off his coat one by one for the big reveal.


10 Lack of sleep can cause weight gain, moodiness and outright stupidity. Neuroscientist Russell Foster calls sleep our most important behavior, noting that while we sleep our brain consolidates our daily experiences in the form of memories and uses that information to come up with novel solutions to problems. During National Sleep Awareness Week, commit to going to bed early enough so that you wake up without an alarm clock.

10 Benjamin Franklin is credited with first proposing the idea of Daylight Saving Time in 1784. He hoped to save on candles. Invite your customers for special daylight “savings” for one extra hour on the first day of the sale.

14 Albert Einstein — big brain, big heart, big lover of animals. On the 140th Anniversary of his Birthday, hold — what else? — a brainstorming session with staff or mentors. Use something he actually said as a starting point: “Imagination is more important than knowledge.”

15 Julius Caesar never saw it coming. Honorable, trusted, popular Brutus was a member of his inner circle. Is there someone on your team who has the potential to do damage to your business? On Brutus Day, take note: It’s the Ides of March, so remember the three Ts when it comes to underperforming staff: Tolerate, Train or Terminate.

17 Banish snakes? Perish the thought, especially if you sell reptiles. Here’s a much better way to celebrate St. Patrick’s Day: Banish the winter blues. It’s the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green edibles and give prominent display to any environmentally friendly pet food and treats. Everyone loves a party … and it’s really not so hard being green.


23 Hope you had a good night’s sleep: National Puppy Day, World Turtle Day and Cuddly Kitten Day all fall on the same day. You’ve got your work cut out for you.


March 4  Day of Unplugging. The challenge: 24 hours without phone or Internet contact. Can you do it? The benefits are said to be surprising.
March 6  It’s Professional Pet Sitters Week. True professionals are a great resource. Build a database.
March 20-22 Global Pet Expo. Break out — then break in — your comfortable shoes.
March 20 Spring — the season of renewal — brings visions of warmer days, clearer skies, budding flowers and frisky animals. It also means it’s time for spring cleaning. Get to work!
March 30 50th anniversary of Jeopardy, the thinking person’s game. Run some animal quizzes on your Facebook feed to celebrate.

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February Events to Note in Your Business: Chinese New Year, Wear Red Day, Love Your Pet Day

Note these dates on your February calendar.




1 Brace for an education. The word February comes from februare, which means “to purify” in the dialect of the ancient Sabine, one of the founding tribes of the early Roman kingdom. One theory is that this had to do with how the Romans honored the dead and performed rites of purification in February. And so what’s it got to do with pet retail? Everything. The holiday season is done. The big shows lie ahead; it’s time to purify your dead inventory. If it didn’t sell between November and Feb. 14, it’s probably not going to sell in a hurry. Purify!

2 Today marks 16 years since the first National Wear Red Day to raise awareness about the No. 1 killer of women in the U.S.: heart disease. Bring out a line of red collars or pet jackets. Get involved in a business or community activity or co-host a red-themed party with a neighboring retailer. Check out for more ways you can get involved as a small business.

4 No advertising medium divides pet professionals like Facebook. Some swear by it; others swear it’s a waste of time. Still, with more than 2 billion users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched The Facebook, adopt the company’s motto, “Move Fast and Break Things,” and commit to shaking things up with your social marketing. Test some sponsored posts. Get super specific with your targeting. Try a contest, try more video, follow the PETS+ Facebook page at

5 Bow down and welcome the pig. It’s Chinese New Year, and it’s the swine’s time to shine. Unlike his Western cousin, the pig in China is considered a patient, trusty character that attracts success in all spheres of life. It means 2019 could be a great year to invest and make money, although probably best if you steer clear of the mini pig trend. Who knew those cute little teapot squealers could grow into a 300-pound house guest?

10 Death of a Salesman marks its 70th anniversary today and while never comfortable, viewing it provides a useful reminder about the need to keep up with the times and our aspirations grounded. What’s your American dream in 2019? Maybe this is a good time to ask.

11 In the human world, red-carpet season peaks this month with, first the Grammys and then the Oscars. In the dog world, the spotlight is firmly on the Westminster Kennel Club Dog Show at Madison Square Garden. Ready your social media guns to provide daily roundup of commentary and images of the stars strutting their stuff.

14 According to the National Retail Federation, Americans will spend more than $750 million on their pets for Valentine’s Day this year. Sure, that’s an average sale of only $5.50, although some tickets will be much higher. Stock up on treats, accessories and costumes in the appropriate price ranges.

20 On National Love Your Pet Day, ask customers to share photos of their pets with the hashtag #nationalloveyourpetday. Perhaps run a contest for the most popular post with a gift card as the prize. People love it when their pet is featured on a store’s Instagram or Facebook page, says Stacy Busch-Heisserer, owner of holistic pet supply store Busch Pet Products in Cape Girardeau, MO.


Feb. 1  Pet Dental Health Month … well-being starts at the mouth. Explore dental hygiene products you can promote.
Feb. 1  Beat the Heat Month, National Prevent a Litter Month Spay/Neuter Awareness Month. Yep, the longer days mean something is in the air. Play your part.
Feb. 1  GI Joe, the action figure made his debut on this day 45 years ago, and more than a few came to a grisly end in the jaws of the house pet. Celebrate his birthday with a special on dog chews.
Feb. 3  St. Blaise Day. Light a candle to the bishop, martyr, healer of wild animals and patron saint of veterinarians.
Feb. 4  Pet Theft Awareness Day — Make sure your customers know about micro-chipping and pet protection services available in your area.

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Prep for Black Friday, Cyber Monday, Christmas … and More Activities for Nov-Dec

Here’s how to make the most of the busy months ahead.





1 It’s NATIONAL SENIOR PET MONTH and a good time to do some concentrated messaging about products or services you offer to help older dogs lead healthier, longer lives. Parents of aging animals will love you for it.

5 During NATIONAL ANIMAL SHELTER APPRECIATION WEEK, shine the spotlight on local shelters on your website and social media. Offer a free product or service package to anyone who adopts a shelter animal this week.

18 Today marks the start of the NATIONAL DOG SHOW. For canine lovers, this is Wimbledon and the Masters rolled into one. Not your thing? Then fire up your favorite streaming service to watch the classic 2000 comedy Best in Show. Even funnier than This is Spinal Tap, we say.

23 The holiday shopping season “officially” starts today, BLACK FRIDAY. Are you doing what you need to be doing to be recognized as a top-of-mind destination for holiday shopping? One way to ensure that happens is to make sure, for the next month, that every advertisement you run, every banner you publish and every email you send has the word “gift” somewhere in it … preferably in type 50 points or bigger.

24 In recent years, SMALL BUSINESS SATURDAY has become an increasingly important day for many local pet businesses. And it could be for you as well. But you’ll need to do something noteworthy to get customers through your door. Hold a show, a concert, a grooming or skills contest, or even a meet-up with Santa (or the Grinch). Offer a giveaway, a special discount, a donation with purchase, or a free portrait sitting with a photographer. For more ideas, check out our Sep/Oct 2017 feature at


2 HANUKKAH starts quite early this year. Make sure your holiday promotions have been running long enough to reach customers celebrating this sacred holiday.

21 It’s UGLY CHRISTMAS SWEATER DAY. This event spotlights what well may be the absolute nadir of mankind’s sartorial achievement. Your spin on this event? Have a contest featuring pets in eye-scorchingly ugly holiday-themed sweaters. (But we’re pretty sure that they’ll still look adorable.)

22 On KEEP PETS SAFE IN WINTER DAY, add a list of cold-weather tips to the “Resources” page of your website. (You do have one of those, don’t you?) Most important, says the ASPCA, add a basic rule of thumb for the wintry days ahead: “If it’s too cold for you, it’s probably too cold for your pet, so keep your animals inside.”

25 Merry CHRISTMAS! We hope your business had a strong holiday season and an even better year overall — hopefully with a bit of help from PETS+. Like many of our readers, we’ll spend the next few days resting and enjoying our families. But we’ll be sure to burn a few brain cycles thinking of ways we can get better at what we do and provide even more value in the year to come. We hope you do the same. See you in January!

More Events in November-December

  • Nov. 1 is National Cook for Your Pets Day. Got a few pet favorite recipes to share?
  • Nov. 4 marks the day Daylight Saving Time ends. Enjoy an extra hour of sleep.
  • Nov. 7 begins National Canine Lymphoma Awareness Week.
  • Nov. 17 is Unfriend Day, a good time to prune your social media lists of negative people.
  • Nov. 26 is Cyber Monday. Tell customers about a special coupon available only on your website.
  • Dec. 5 is Bathtub Party Day. Offer an especially sudsy holiday grooming package for your pet wash area.
  • Dec. 15 is Cat Herders Day. Wouldn’t it be great if that was a real job? Of course, the rate of nervous breakdowns for those in the profession would be unreal.

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