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300+ Pet Holidays and Events in 2018




January (2018)

Adopt a Rescued Bird Month – ASPCA

National Train Your Dog Month

Walk Your Pet Month

Unchain a Dog Month

Jan. 1: New Year’s Day

Jan. 2: Happy Mew Year for Cats Day


Jan. 2: National Pet Travel Safety Day

Jan. 4-6: AVMA Veterinary Leadership Conference in Chicago IL

Jan. 5: National Bird Day

Jan. 6-7: SoCal Pet Conference in Pomona, CA

Jan. 7-14: Pet Pro Cruise-West Caribbean PET INDUSTRY EVENTS 2018 in Galveston, TX

Jan. 12-14: Greater Philadelphia Pet Expo in Oaks, PA


Jan. 13-14: Bay Area PetExpo in Santa Clara, CA

Jan. 14: National Seeing Eye Dog Day

Jan. 14: National Dress Up Your Pet Day

Jan. 15: Martin Luther King Day

Jan. 18-21: Missouri Veterinary Medical Association Annual Convention in Columbia, MO

Jan. 21: Squirrel Appreciation Day


Jan. 21: AAVA Small Animal Regional Meeting in Stone Mountain, GA

Jan. 22: National Answer Your Cat’s Question Day

Jan. 22 -25: Association of American Feed Control Officials (AAFCO) Winter Meeting in Garden Grove, CA

Jan. 24: Change a Pet’s Life Day

Jan. 24-27: International Association of Canine (IACP) Professionals Educational Conference in Fort Lauderdale, FL

Jan. 26-28: Lehigh Valley Pet Expo in Allentown, PA

Jan. 26-28: Michigan Veterinary Conference in Lansing, MI

Jan. 26-28: World of Pets Expo in Timonium, MD

Jan. 28-31: Pet Industry Distributors Association Leadership Conference in Naples, FL

Jan. 29: Seeing Eye Guide Dog Birthday (1929)

Jan. 29-31: 20th Annual Resort Symposium (American Association of Equine Practitioners) in Maui, HI


February (2018)

American Heart Month

Beat the Heat Month (spay & neuter) National Prevent a Litter Month Spay/Neuter Awareness Month – HSUS Pet Dental Health Month

Responsible Animal Guardian Month Responsible Pet Owners Month

Dog Training Education Month

Adopt a Rescued Rabbit Month – ASPCA National Cat Health Month

Feb. 1-3: in Association of American Veterinary Medical Colleges (AAVMC) Dean’s Conference in Naples, FL

Feb. 2: Groundhog Day

Feb. 2: Hedgehog Day

Feb. 3: St. Blaise Day (Patron saint of veterinarians and animals)

Feb. 3-7: Veterinary Meeting & Expo (VMX) Presented by NAVC in Orlando, FL

Feb. 4: Animal Planet’s Puppy Bowl

Feb. 5-7: Packaging Conference 2018 in Orlando, FL

Feb. 7-14: Have a Heart for Chained Dogs Week

Feb. 10-11: Vegas PetExpo in Las Vegas, NW

Feb. 12-13: Westminster Kennel Club Dog Show in New York, NY

Feb. 14: Valentine’s Day

Feb. 14: National Pet Theft Awareness Day

Feb. 15-18: Groom and Kennel Expo West in Pasadena, CA

Feb. 16: Chinese New Year

Feb. 16-18: World of Pets Expo in Hampton, VA

Feb. 17-18: San Diego PetExpo in San Diego, CA

Feb. 19: President’s Day

Feb. 20: Love Your Pet Day

Feb. 22: Walking The Dog Day

Feb. 22-24: Virginia Veterinary Conference in Roanoke, VA

Feb. 23: International Dog Biscuit Appreciation Day

Feb. 23-25: Music City Veterinary Conference in Murfreesboro, TN

Feb. 25 – March 3: National Justice for Animals Week

Feb. 28: Free Feral Cat Spay Day & World Spay Day

Feb. 28- March 4: Association of American Veterinary Medical Colleges (AAVMC) Annual Conference in Washington, DC


March (2018)

Adopt a Rescued Guinea Pig Month – ASPCA

Feb. 25 – March 3: National Justice for Animals Week

March 3: If Pets Had Thumbs Day

March 3: International Ear Care Day

March 3-4: Long Island Pet Expo in Long Island, NY

March 4-8: Western Veterinary Conference in Las Vegas, NV

March 6-12: Professional Pet Sitters Week

March 8-11: Crufts (The World’s Largest Dog Show— Birmingham, England)

March 8-11: Atlanta Pet Fair & Conference in College Park, GA

March 9-11: All American Columbus Pet Expo / All About Cats Expo in Columbus, OH

March 10-13: VCS Mid-Year Conference Veterinary Cancer Society in Anchorage, AK

March 10-17: Veterinary Orthopedic Society Annual Conference in Snowmass, CO

March 11: Daylight Savings Time Starts

March 13: K-9 Veterans Day

March 17: St. Patrick’s Day

March 17-18: Kansas City PetExpo in Kansas City, MO

March 18-24: Poison Prevention Week

March 20: First Day of Spring

March 21-23: Global Pet Expo in Orlando, FL

March 23: National Puppy Day

March 24-25: Morgantown Pet Expo in Morgantown, PA

March 24-25: Atlanta Pet Expo in Atlanta, GA

March 25: Palm Sunday

March 28: Respect Your Cat Day

March 28: Petfood Forum Asia 2018 in Bangkok, Thailand

March 30: Take a Walk in the Park Day

March 30: Good Friday

March 30: Passover Begins

March 30-April 2: Tampa Bay Pet Expo in Tampa, FL


April (2018)

Prevention of Cruelty to Animals Month – ASPCA

Pet First Aid Awareness Month – American Red Cross

Prevent Lyme Disease in Dogs Month

National Heartworm Awareness Month

National Adopt a Greyhound Month

April 1: April Fools’ Day & Every Day is Tag Day

April 1: Easter Sunday

April 1-7: International Pooper Scooper Week

April 2: National Ferret Day

April 5-8: Northwest Grooming Show in Tacoma, WA

April 6: National Siamese Cat Day

April 7: Every Day is Tag Day

April 7: Passover Ends

April 7-8: Phoenix PetExpo in Scottsdale, AZ

April 8: National Dog Fighting Awareness Day

April 9: National Tabby Day

April 9-15: Animal Control Officer Appreciation Week

April 9-15: National Dog Bite Prevention Week

April 10: First Day of Passover

April 11: National Pet Day

April 11: Dog Therapy Appreciation Day

April 12-15: Intergroom Trade Show in Secaucus, NJ

April 13-15: AVMA Acupuncture Annual Meeting in Santa Fe, NM

April 16-22: Animal Cruelty/Human Violence Awareness Week

April 16-22: National Pet ID Week

April 17: Tax Day

April 18: Last Day of Passover

April 18: Pet Owners Independence Day

April 18-20: BlogPaws 2018 Conference in Kansas City, MO

April 18-20: National Association of Professional Petsitters (NAPPS) Education and Networking Forum in Atlanta, GA

April 18-21: International Cemetery, Cremation and Funeral Association (ICCFA) All Star Annual Convention & Exposition in Las Vegas, NV

April 21: Bulldogs Are Beautiful Day

April 21-22: South Florida Pet Expo in West Palm Beach, FL

April 22: Earth Day

April 23: National Lost Dog Awareness Day

April 23: Petfood Innovation Workshop 2018 in Kansas City, MO

April 23-25: Petfood Forum 2018 in Kansas City, MO

April 25: International Guide Dog Day

April 26: National Kids and Pets Day

April 27: Hairball Awareness Day

April 27: Arbor Day

April 27-29: America’s Family Pet Expo in Costa Mesa, CA

April 28: World Veterinary Day

April 29: National Pet Parents Day

April 29: World Veterinary Day

April 30: National Adopt a Shelter Pet Day

April 30 – May 3: Pet boarding and Daycare Expo West in Burbank, CA


May (2018)

National Pet Month

Chip Your Pet Month

Go Fetch! National Food Drive for Homeless Animals Month

Lyme Disease Awareness Month

National Service Animal Eye Examination Month -ACVO

Responsible Animal Guardian Month

May 1: National Purebred Dog Day

May 1: NYC Re-tails & Sales Pet Expo in New York, NY

May 3: National Specially-abled Pets Day

May 5: Cinco de Mayo

May 5-6: New England Pet Expo in Lowell, MA

May 6: Mayday for Mutts

May 6-7: New England Pet and Grooming Professionals (NEPGP) Spring Fling 2018 in Leicester, MA

May 7-13: National Pet Week

May 7-13: Be Kind to Animals Week

May 7-13: Puppy Mill Action Week

May 8-11: Interzoo in Nürnberg, Germany

May 12: National Animal Disaster Preparedness Day

May 12-13: Houston PetExpo in Houston, TX

May 13: Mother’s Day

May 14: International Chihuahua Appreciation Day

May 14-17: Animal Care Expo (presented by The Humane Society of the United States) in Kansas City, MO

May 17-20: Fetch East Conference (Presented by dvm360) in Virginia Beach, VA

May 19-20: Dallas PetExpo in Dallas, TX

May 23-24: 10th World Congress on Veterinary and Animal Science in Osaka, Japan

May 28: Memorial Day


June (2018)

Adopt-a-Cat Month – American Humane Association

Adopt a Shelter Cat Month – ASPCA

National Microchip Month

National Pet Disaster Preparedness Month

Social Petworking Month

National Wash Your Dog Month – John Paul Pet

June 2-3: Seattle Tacoma PetCon in Puyallup, WA

June 4: International Hug Your Cat Day

June 4-10: Pet Appreciation Week

June 7-9: IEOC Equine Ophthalmology Symposium in Reykjavik, Iceland

June 8: National Best Friends Day

June 9-10: Virginia Beach Pet Expo in Virginia Beach, VA

June 9-10: World Expo Exhibition in Seacaucus, NJ

June 11: Just One Day (save sheltered pets)

June 12: World Pet Memorial Day

June 13-14: ACVIM Forum (American College of Veterinary Internal Medicine) in Seattle, WA

June 17: Father’s Day

June 19: National Garfield Day

June 19: National Pets in Film Day

June 21: First Day of Summer

June 21: National Dog Party Day

June 21-24: PetQuest in Wilmington, OH

June 22: Take Your Dog to Work Day

June 25- July 1: Pet Anxiety Awareness Week

June 26-28: SuperZoo (presented by World Pet Association) National Show For Pet Groomers in Las Vegas, NV

June 28- July 1: Pacific Veterinary Conference in San Francisco, CA


July (2018)

National Dog House Repairs Month

National Lost Pet Prevention Month – PetHub

Pet Hydration Month – PetSafe Brand

July 4: Independence Day

July 11: All-American Pet Photo Day

July 13-17: American Veterinary Medical Association (AVMA) Annual Convention in Denver, CO

July 14-15: Salt Lake City PetExpo in Ogden, UT

July 15: Pet Fire Safety Day

July 16: World Snake Day

July 16: Get Out of the Doghouse Day

July 16-17: 9th International Conference on Animal Health and Veterinary Medicine in Atlanta, GA

July 21: National Craft for Your Local Shelters Day

July 31: National Mutt Day

July 21-22: Windy City PetExpo in Chicago, IL


August (2018)

National Immunization Month

Aug. 1: DOGust Universal Birthday for Shelter Dogs

Aug. 4-5: Oklahama City PetExpo in Oklahoma City, OK

Aug. 5: Work Like a Dog Day

Aug. 5-11: International Assistance Dog Week

Aug. 8: International Cat Day

Aug. 10: Spoil Your Dog Day

Aug. 15: National Check the Chip Day

Aug. 17: National Black Cat Appreciation Day

Aug. 17-20: Fetch Central Conference (Presented by dvm360) in Kansas City, MO

Aug. 18: International Homeless Animals’ Day

Aug. 18-19: Austin Pet Expo in Austin, TX

Aug. 18-19: Denver Pet Expo in Denver, CO

Aug. 19-21: Women in the Pet Industry Conference in Portland, OR

Aug. 22: National Take Your Cat to the Vet Day

Aug. 23-26: All American Grooming Show in Schaumburg, IL

Aug. 26: National Dog Day

Aug. 28: Rainbow Bridge Remembrance Day

Aug. 30: National Holistic Pet Day


September (2018)

Responsible Dog Ownership Month – AKC

National Pet Memorial Month

National Pet Insurance Month

Animal Pain Awareness Month

Happy Healthy Cat Month

National Service Dogs Month

National Disaster Preparedness Month

Sept. 1: Ginger Cat Appreciation Day

Sept. 3: Labor Day

Sept. 9: National Pet Memorial Day

Sept. 9: Hug Your Hound Day

Sept. 9: Rosh Hashanah

Sept. 9-12: Pet Sitter World Educational Conference & Expo in Myrtle Beach, SC

Sept. 11: Rosh Hashanah Ends

Sept. 13: Pet Birth Defect Awareness Day

Sept. 14: Hug Your Hound Day

Sept. 15: Responsible Dog Ownership Day

Sept. 15: Puppy Mill Awareness Day

Sept. 16-19: IACP Educational Conference (International Association of Canine Professionals) in St. Petersburg, FL

Sept. 17 – 23: Adopt a Less Adoptable Pet Week

Sept. 18: Yom Kippur (Sundown)

Sept. 19: Yom Kippur Ends

Sept. 20-23: Southwest Veterinary Symposium in San Antonio, TX

Sept. 22: First Day of Fall

Sept. 22: International Rabbit Day

Sept. 23: Dogs in Politics Day

Sept. 23-27: Association of Avian Veterinarians (AAV) Annual Conference & Expo in Atlanta, GA

Sept. 24-30: National Dog Week

Sept. 24-30: National Deaf Pet Awareness Week

Sept. 24-30: Adopt a Less Adoptable Pet Week

Sept. 26-29: American College of Veterinary Ophthalmologists (ACVO) Conference in Minneapolis, MN

Sept. 27-30: Groom Expo in Hershey, PA

Sept. 28: World Rabies Day

Sept. 28-30: Pacific Northwest Veterinary Conference and Trade Show in Tacoma, WA

Sept. 29-30: Twin Cities PetCon in Minneapolis, MN

TBA Sept. 2018: New England Pet Expo in Wilmington, MA


October (2018)

Adopt-a-Shelter Dog Month – ASPCA

Adopt-a-Dog Month – American Humane Association

National Pit Bull Awareness Month

Wishbones for Pets Month

National Animal Safety and Protection Month

National Pet Wellness Month

Oct. 1: National Black Dog Day

Oct. 1: National Fire Pup Day

Oct. 1-7: National Walk Your Dog Week

Oct. 1-7: Animal Welfare Week

Oct. 4: Blessing of the Animals Day

Oct. 4: World Animal Day

Oct. 8-11: Atlantic Coast Veterinary Conference in Atlantic City, NJ

Oct. 10: National Pet Obesity Awareness Day

Oct. 10-14: Wild West Veterinary Conference in Reno-Tahoe, NV

Oct. 11-14: American Board of Veterinary Practitioners (ABVP) Symposium in Tampa, FL

Oct. 14-20: National Veterinary Technician Week

Oct. 15-21: PetSafe Brand’s Collar Safety Awareness Week

Oct. 16: National Feral Cat Day

Oct. 18-20: Veterinary Cancer Society (VCS) Annual Conference in Louisville, KY

Oct. 19-21: Aquatic Experience in Secaucus, NJ

Oct. 21: Reptile Awareness Day

Oct. 24-27: American College of Veterinary Surgeons (ACVS) Surgery Summit in Phoenix, AZ

Oct. 26-28: “Fun in the Sun” 2018 NDGAA Groomfest National Dog Groomers Association of America in Orlando, FL

Oct. 27: National Black Cat Day

Oct. 28: National Pit Bull Awareness Day

Oct. 29: National Cat Day

Oct. 31: Halloween


November (2018)

Adopt a Senior Pet Month – ASPCA

National Senior Pet Month

National Pet Diabetes Month

National Pet Cancer Awareness Month

National Pet Awareness Month

Nov. 1: National Cook for Your Pets Day

Nov. 4: Daylight Saving Time Ends

Nov. 5-11: National Animal Shelter Appreciation Week

Nov. 6: Election Day

Nov. 7: National Canine Lymphoma Awareness Week

Nov. 7-10: Society of Animal Welfare Administrators (SAWA) Annual Conference in Kansas City, MO

Nov. 11: Veterans Day

Nov. 15-18: Veterinary Dental Forum in Phoenix, AZ

Nov. 17: National Adoption Day

Nov. 18-19: National Dog Show

Nov. 22: Humane Society Anniversary Day

Nov. 22: Thanksgiving Day


December (2017)

Cat Lovers’ Month

Dec. 2: National Mutt Day

Dec. 2 – 10: Hanukkah

Dec. 4: World Wildlife Conservation Day

Dec. 10: International Animal Rights Day Dec. 13: National Day of the Horse

Dec. 15: Cat Herder’s Day

Dec. 21: First Day of Winter

Dec. 22: Keep Pets Safe in Winter Day

Dec. 24: Christmas Eve

Dec. 25: Christmas Day

Dec. 27: Visit the Zoo Day

Dec. 28: Endangered Species Act Day

Dec. 31: New Year’s Eve


December (2018)

Dec. 1-5: American Association of Equine Practitioners (AAEP) Annual Convention in San Antonio, TX

Dec. 15-18: Annual Veterinary Dental Forum in Phoenix, AZ

Dec. 26-28: Potomac Regional Veterinary Conference in Baltimore, MD

This article is a PETS+ Online extra.



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Heel, ye! Heel ye! February is Dog Training Education Month

See what February has for you!




1 Dental disease is the most common major health problem of cats and dogs today, with an estimated 80 percent of dogs and 70 percent of cats suffering from some degree of gum disease by the age of 3. Yet it’s something most pet parents do very little to ward off. Help get the word out about preventative actions during National Pet Dental Health Month while sharing what products and services you offer.

2 The Super Bowl is as much a test of a business’s advertising acumen as it is a sporting event. Most Valuable This or That, offers to return the cost of a purchase if a certain point spread is breached, Souper Bowl charity drives … It goes without saying your pet mascots should be kitted up for the big game. Make sure you’re ready, too. America will be watching.

2 OK, here we go again (and again, and again …). It’s Groundhog Day, and that celebrated if unreliable meteorologist Punxsutawney Phil will emerge today to predict if winter might meet an early end. The unspoken truth of this 134-year-old tradition is to think as if you were living in backwoods Pennsylvania in 1886, and your nearest neighbor is 12 miles away and there’s 2 feet of snow on the ground … you’d be looking for any excuse to have a party or a promotion. Perhaps something like, “It’s Groundhog Day. Specials at 2015 prices!”

10 The Westminster Kennel Club Dog Show gets under way at Madison Square Garden, offering the perfect peg for a “pupperware” party. Team up with a local jeweler to bring together your high-end pet owners with some of the jeweler’s best-in-class pet jewelry.

14 Participation in Valentine’s Day has been steadily declining for years, with a few exceptions, one of which is people who consider their pet to be a love of their life. Pet-related gift buying is expected to get close to $1 billion this year, which buys a lot of heart-shaped treats. ($7 seems to be the sweet spot for pet gift purchases on V-Day, according to the National Retail Federation).

21 “To do two things at once is to do neither.” So said Publilius Syrus about 100 years before Jesus Christ was born. If the ancient Romans understood that, you’d think we’d have a better grasp on it now. On SINGLE TASKING DAY, choose one important task to complete. That other “urgent” stuff will take care of itself.

22 Fire hydrants, squirrels and telephone poles … the things that interest your dog are likely to be different than what’s on your mind as you wander your neighborhood. But that’s the great thing about a stroll with Fido. You both get exercise and the chance to ponder random objects and random thoughts. On Walking the Dog Day, invite customers to join you, too. Few things are as beneficial as a daily walk.

23 This year, go big on INTERNATIONAL DOG BISCUIT APPRECIATION DAY. Get in touch with vendors to arrange a wide selection of dog biscuits that your customers’ pets can sample. Laying on some wine and cheese for customers to sample probably wouldn’t hurt either. What’s better than hanging out with like-minded people in a pet store?

29 LEAP YEAR DAY only comes every four years, so jump on this sweet little marketing op. Offer discounts to those leaplings (pet or human) who have the fortune or misfortune to have been born on this calendar anomaly. Get out your frog- or rabbit-oriented promotions and enjoy the bounce in sales from this extra selling day. Hoppy Hour, anyone?


Feb. 1: Heel, ye! Heel, ye! It’s Dog Training Education Month.
Feb. 2: Hedgehog Day. Never mind Kylie Jenner. These marmots are the real stars of Instagram. Join in the social media fun today.
Feb. 10: It’s the Oscars — best performance by a pet in a social media feed goes to … (Ask your customers for their nominations).
Feb. 15: The Great Backyard Bird Count is Feb. 15-17. Submit your findings at
Feb. 26: It’s Spay Day USA, plus Spay/Neuter Awareness Month. Spread the message.

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From Mutt Day to Weight Loss Day, December and January Calendar Events You Should Note

Holidays holidays!





2 Cider Monday! We like this date: It’s an invitation to shoppers to visit a real store and touch real products and be greeted with a warm cup of cider. First observed by Toadstool Bookshop in New Hampshire, it offers a delightful twist on Cyber Monday, which kicks off the online shopping season today.


1 Too many people think of new year’s resolutions as if they were prohibitions. In 2020, forget the things you want to stop doing and fill your list with goals that excite you. Learn to speak Spanish. Fully utilize your POS system. Don’t worry about how you’re going to achieve these goals. You’ll find a way.

2 National Mutt Day, also known as National Mixed Breed Dog Day, is designed to raise awareness about the great majority of dogs — those of uncertain origins. Ask your customers to share how they will be celebrating National Mutt Day with their beloved pooches.

11 Two weeks to go until Christmas. Time to hang those stockings. This year, take inspiration from Just For Paws’ “Stocking Stuffer Extravaganza.” The grooming salon based in St. Charles, IL, hands out Christmas stockings to customers and gives them 15 percent off anything they can stuff in the big sock. It’s a great way to leverage the festive-season shopping mood to move a lot of goods at a marginal discount.

22 What does Old Man Winter have up his sleeve this year? Tempt your customers to make a bet with your own snow promotion — a percentage point discount for every inch that falls in the week before Christmas.

31 Farewell, 2019. NEW YEAR’S EVE means “Auld Lang Syne,” well-deserved toasts to your hard work and success this year … and resolutions for 2020. Think big (Best Year evah!) and think small (eat more fish oil, floss daily, join the PETS+ Brain Squad). It’s going to be a terrific year.

6 Wheel of Fortune, which premiered on this day in 1975, is a format Americans never seem to tire of. That’s also the experience of Wags to Whiskers in Plainfield, IL, which rolls out its own Wheel of Fun every year. “Clients get to spin a wheel for fantastic discount and free product opportunities,” explains owner Janelle Pitula. Do your own “spin” on the concept to mark Wheel’s 45th birthday.

16 National Weight Loss Day is held on Jan. 16 to mark the date most people start giving up on their new year’s slimming resolution. Of course, humans aren’t the only ones with weight issues. A whopping 59 percent of cats and 54 percent of dogs in the U.S. are classified as overweight or obese. With your nutritious pet food offerings and knowledge, you’re ideally placed to help fight this epidemic. A few years back, Wags to Whiskers (see Jan. 6) introduced its Hounds Losing Pounds club to help dogs lose weight. What can you do?

21 It’s NATIONAL HUGGING DAY, and you’re encouraged to hug anyone who will accept one. If you’d rather not come in physical contact with most of your customers, temp staff or your vendors’ sales reps, think of “hugs” the way retailing legend Jack Mitchell did: as personal touches that impress your customers and business partners. Go on, squeeze!


Dec. 1  Cat Lovers’ Month … Super pets but not always ideal gifts. Keep it win-win for human and feline.
Dec. 13  National Day of the Horse … They’re workers, soldiers, athletes and more soulmates than pets. Pay your tributes.
Dec. 20  Underdog Day
Dec. 22  Hanukkah … Light a candle.
Dec. 25  Christmas … Your gift? A day off. Enjoy it with your family.
Dec. 26  Kwanzaa begins … Light another candle.
Jan. 2  Happy Mew Year Day For Cats … Start the countdown.
Jan. 10  National Cut Energy Costs Day … Research ways to cut your power bill.

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November Events: Small Business Saturday, Black Friday, and, Oh Yeah, Thanksgiving

November is packed with exciting events!




1 November is the month of modern diseases for pets, being both National Pet Diabetes Month and National Pet Cancer Awareness Month. It’s a good time to remind your customers of the signs to look out for and the importance of early detection, as well as preventatives available through pet pros. Both campaigns ( and have resources you can share in your market.

19 Peter Drucker would be 110 today. He was one of the few management thinkers to talk almost unbroken good sense. Among his many contributions to the field, perhaps his most important, was his maxim that if you’re a manager, staying aware of what genuinely deserves your attention is the most crucial thing you can do. Mark his birthday by saying no to something that you feel is vaguely important, but you don’t have time for.

24 The quiz show TWENTY QUESTIONS made its debut on this day 70 years ago. Mark the occasion by coming up with 20 surefire questions to get your customers talking, other than “Nice day outside, huh?” They could range from general conversation potboilers and icebreakers like “What kind of pets do you own?” to the more engaging “Have you ever held a Burmese python? Let me show you!” Or promote a specific sale with “How would you like to be your dog’s favorite parent for under $20?”

24 Do you have a special sales, social or management skill that sets you apart? (It could be remembering the names of customers’ pets, noticing staff haircuts, being able to identify a cat person from a dog person at 20 yards …) On Celebrate Your Unique Talent Day, highlight yours on social media, especially if it’s one that just might offer a solution to a customer problem.

28 President George Washington created Thanksgiving 230 years ago by presidential declaration, ordering America to take a day off to give thanks for its many blessings. To get in the spirit of Thanksgiving and gratitude, send a goodie bag of chews to your best 50 customers. It’s likely they provide an outsized contribution to your success.

29 Since at least the Great Depression, it’s been a given: You go shopping the day after Thanksgiving, you get a good deal — it’s Black Friday. While you don’t want to compete with the big chains with their doorbusters, tip your hat to this traditional start of the holiday shopping season with a few specials on popular items displayed on your homepage or just inside your doors.

30 Small Business Saturday is your chance to show off your independent spirit and personality. Dog Krazy in Virginia did that with a comic sketch uploaded to YouTube starring their customers’ pets. “My attorney’s dog, who is my biggest shoplifter,” had a central role stealing a chew, recalls owner Nancy Guinn. The video then panned to the store vet, who says the cure for unhappy dogs is shopping at Dog Krazy, and a photo of employees with their pets. Can you come up with something similarly bold to remind your market that a corporate organization will never be able to match the ethos of an indie?

30 A lot of things dog lover and Bulldog impersonator Winston Churchill is famously quoted as saying he never did (not “Never, never, never give up,” not “Smoking cigars is like falling in love”…). But on the anniversary of his birth in 1874, look into the mirror and recite his pledge on becoming British prime minister in 1940: “I have nothing to offer but blood, toil, tears and sweat.” It will put you in the right frame of mind as you lead your team into one of their busiest times of the year.


Nov. 1 is National Cook for Your Pets Day … Got favorite recipes to share?
Nov. 4 Daylight Saving Ends … You know the drill: Spring forward, fall back into an extra hour of glorious, most likely needed, sleep.
National Pet Awareness Month
Nov. 11 Veterans Day … Offer a discount for a vet with a pet.
Nov. 17 National Adoption Day … See our Manager’s To-Do list, page 20.
Nov. 22 Humane Society Anniversary Day … Add a link or set up a box on your counter to support its donation drive.

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