Press Releases

First New Zealand ‘Human-Grade’ Bone Broth Company Selling to U.S. Petfood Ingredients’ Market

It announces the new pet nutrition ingredients brand, Bonefide Gold, along with a new website to showcase it.

Published

2 years ago

April 7, 2022

Press Releases

(PRESS RELEASE) Taranaki Bio Extracts is the first New Zealand bone broth company offering human-grade broths as ingredients to the U.S. petfood market. On the eve of the Petfood Forum, it announces the new pet nutrition ingredients brand: Bonefide Gold, along with a new website to showcase it.

“Bonefide Gold is our premium brand for pet nutrition. We’ve spent 10 years refining our recipe to supply nutrient-dense beef bone extracts and broths to premium food manufacturers worldwide. We’re excited to be the first New Zealand company to offer this human-grade goodness to petfood manufacturers in the U.S. If it’s good for us, it’s got to be good for them,” says Andrew Buhler, sales and marketing manager, Bonefide Gold, Taranaki Bio Extracts.

The Bonefide Gold range is crafted by an experienced team, led by an award-winning New Zealand Food Process Engineer (PhD) with expertise in meat science and food safety. Their pure beef bone broth/ extract has a high protein content (44%min) and is a naturally rich source of collagen, glucosamine, and key amino acids; glycine and proline. As animal lovers themselves, Taranaki Bio Extracts understand that pet parents are discerning customers – Bonefide Gold ingredients are sustainable, ethical and minimally processed, and the healthful formula is free from additives, colorings, flavor enhancers, GMOs and other nasties.

Nutritious and dog-delicious, Bonefide Gold beef bone broth is the ideal premium ingredient for food topper gravy and functional petfood formulations to benefit digestive and joint health – enhancing your recipe with the best of New Zealand’s grass-fed beef bones and responsibly sourced raw materials.

Passionate about sustainable nutrition for people and pets alike, Taranaki Bio Extracts seek solutions and share partnerships with other like-minded people committed to a vision for thriving people, communities, and environment.

“It means we can bring you sustainably produced ingredients, and a transparency that will add to the quality of your own brand,” says Tony Fergus, general manager, Taranaki Bio Extracts.

www.bonefidegold.com

taranakibioextracts.com

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.