Building Long-Term Relationships

Stay connected to your pet parents for life with SMS.

Published

2 years ago

July 15, 2022

NEW PET OWNERS can struggle to find reliable and timely information to care for their pets once they leave your store. This is why disseminating information specific to their needs after the sale can make all the difference. SMS (the technical term for text messaging) marketing can help to ensure a successful experience and create a customer for life. Join Blustream CEO Ken Rapp and Blue Shark Trading Company founder Bobby Blood for this hour-long webinar on the importance of post-purchase engagement. In this webinar, you’ll learn: why expert post-sale advice is especially needed for new pet owners (and especially true for fish and reptile customers); how Blustream can help you to create a dialog with customers by providing information specific to their needs; how Bobby Blood of Blue Shark Journey engages his customers beyond their initial purchase — and how it’s enhanced his business; and why nurturing an after-sale connection can provide early success and support that generates future sales.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.