Stephen Barth
(PRESS RELEASE) MANSFIELD, MA — The Hagen Group, a global leader in pet care products and brands, is pleased to announce the promotion of Stephen Barth to General Manager of Hagen USA. In this expanded role, Stephen will oversee all aspects of Hagen USA including, sales, marketing, customer care, and channel strategy while helping to shape Hagen’s future growth.
Stephen joined Hagen in early 2025 as Senior Vice President of Sales and quickly made an impact by driving customer partnerships, expanding the company’s presence in consumables, and aligning cross-functional teams for growth. He brings over 20 years of leadership experience, including senior roles at BARK, Blue Buffalo and Royal Canin.
Luke Mullins
“Stephen made an immediate and impactful difference since joining Hagen,” said Rolf Hagen Jr., President and CEO. “His deep industry expertise and proven leadership make him the right person to guide Hagen USA into its next chapter of growth.”
Stephen added: “I’m honored to step into this role and continue building on Hagen’s strong foundation. Our team has an incredible opportunity to expand our trusted brands, strengthen partnerships, and bring more innovation to pet parents everywhere.”
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In addition, Hagen is pleased to announce the appointment of Luke Mullins as Senior Vice President of Sales – All Channels. Luke brings nearly two decades of pet industry experience spanning leadership roles across some of the category’s most recognized brands. Most recently, he served as Chief Customer Officer at Primal Pet Group, where he played a central role in strengthening retail partnerships and expanding distribution. Prior to that, Luke held senior sales leadership positions at Champion Petfoods, overseeing both Strategic Accounts and the U.S. Neighborhood Pet channel, and spent over a decade at Blue Buffalo, where he helped shape sales strategy and led key accounts through the brand’s rapid growth and acquisition by General Mills. Earlier in his career, Luke gained foundational experience with Mary’s Nutritionals and Royal Canin, building expertise across both emerging and established categories.
“We’re thrilled to welcome Luke,” added Hagen Jr. “His proven ability to grow sales across multiple channels, his deep customer relationships, and his passion for the pet industry make him a strong addition to our senior leadership team.”
