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Animals Like Us Unleashes RawMix50 for Dogs

Following successful launches in New Zealand and Australia, Animals Like Us now aims to disrupt the pet food landscape in the U.S.




Animals Like Us RawMix50 for Dogs

(PRESS RELEASE) HAWKE’S BAY, NEW ZEALAND – Animals Like Us announced the US launch of its new RawMix50 diet for dogs. The company has created a new pet food category that bridges the gap between premium kibble and ultra-premium freeze-dried and direct-to-consumer fresh food. Following successful launches in New Zealand and Australia, Animals Like Us is now fast set to disrupt the pet food landscape in the US, finding previously untapped space on brick-and-mortar shelves.

The Animals Like Us RawMix50 recipes are a game-changer for dog diets, made using a world-first technique that freeze-dries whole chunks of raw, fresh meat and organs to lock in the nutrition. This 50% whole prey mix of New Zealand meats and organs is blended with 50% high protein bites to create a meal that’s a full sensory delight. The result is a bowl that’s colorful, chunky and delicious. Like granola for dogs.

Rob Achten, co-founder and CEO of Animals Like Us, emphasized the company’s desire to bring a practical and affordable solution to pet owners seeking the best. “Fully freeze-dried food is expensive and ‘fresh’ foods are not only expensive, but messy to serve. We set out to create a safe, convenient, and less expensive way for consumers to deliver the health benefits of a raw diet.”

Key Features of Animals Like Us RawMix50

  • Revolutionary Freeze-Drying Technique: This isn’t your standard extrusion! Whole cuts of real meat are individually dried to provide visual and flavor variety in every bowl.
  • Quality Ingredients: Animals Like Us is founded and made in New Zealand and sources only the best grass-fed and sustainable New Zealand meats and organs.
  • More Protein. More Flavor: Dogs go nuts for RawMix50. A big reason is the high raw protein percentage. Science shows the natural amino acids in raw diets improves both digestion and taste for our four-legged pals.

Rob Achten concluded, “RawMix50 isn’t just another dog food option on the shelf, it’s a lifestyle choice for pet owners who want something better for themselves and their furry friends. We’re thrilled to work with our partners at Pets PHD and our exclusive distributor Phillips, to bring this revolutionary product to the US market.”

A Full Line Brand Block


The Animals Like Us launch consists of a total of 10 SKUs – giving retailers the ability to create a solid brand block on shelf.

  • RawMix50 (12oz & 4lb) comes in 3 recipes – Cage-Free Chicken, Grass-Fed Beef, &
    Grass-Fed Lamb.
  • 100% Raw Dog Treats (3oz) come in 4 recipes – Cage-Free Chicken Liver, Grass-Fed Lamb Heart, Grass-Fed Lamb Green Tripe, & Grass-Fed Beef Liver.

Animals Like Us has both a comprehensive consumer (PR, digital, influencer) and trade (samples, digital, print, PR) launch plan driving demand. They will be exhibited at Global Pet Expo, March 20-22, Booth #238.

Learn more about Animals Like Us by visiting Learn more about carrying the line by contacting your local Phillips representative, or emailing Tamsyn Hnat, Animals Like Us National Key Account Manager at

About Animals Like Us

Animals Like Us is a pioneering force in pet nutrition, co-founded by Jeremy Moon and Rob Achten in 2019. Dedicated to creating innovative and affordable dietary solutions that harness the best of science and nature. The company is headquartered in Hawke’s Bay, New Zealand. Learn more by visiting



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