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Award-Winning Colorfil Air Filters Announces National Retail Expansion to Chewy

The direct-to-consumer brand brings its innovative Color-shift technology to more pet owners through partnerships with and





(PRESS RELEASE) Colorfil announces that it has been picked up by both and

“Within a month, we signed contracts with both Chewy and Lowe’s and went live on their websites,” notes Serionix Co-Founder, Dr. Jim Langer. “We’re so happy to be making our technology available to more pet homes.”

Award-winning Colorfil, the NASA-approved air filter for pet odors removes small particles for better health and eliminates odor. Users will never miss a filter change because of the product’s patented color-shifttm technology that changes colors from pink to yellow to show when the filter needs to be changed. If users have a dog with dander or a stinky kitty litter box, it’s the ultimate product for easy breathing without using harmful chemical-based sprays.

Colorfil met Chewy about 6 months ago after it took first place in the new products showcase at SuperZoo in August. “More than just about any other brand in the space, Chewy really embodies a lot of what we aspire to as a brand, in terms of really caring for pets and for families with pets,” Langer said. The company also sells its products on and via the brand’s website.

Colorfil Technology IS Rocket Science

Colorfil’s air filter technology was originally designed to protect astronauts and spacecraft. Johnson Space Center awarded Serionix, located in Champaign, Illinois, a Small Business Innovation Research (SBIR) contract in 2016 that provided about $125,000 to design and demonstrate a lightweight, high-performing system for removing ammonia and formaldehyde from next-generation spacesuits. Later that year, after proving the technology, the company won another $750,000 from Johnson in SBIR Phase II funding to tailor the filters to spacesuit and spacecraft requirements. An SBIR Phase III award from Johnson has enabled Serionix to focus on vehicle air quality challenges, mainly for Orion, which is NASA’s first spacecraft designed to carry astronauts since the retirement of the Space Shuttle in 2011.


Besides NASA, the company has received research funding from the U.S. Army and the National Science Foundation. But Langer says the NASA contracts in particular have contributed to the development of the consumer applications. Since 2016 the team behind Colorfil has won 5+ competitively selected awards from NASA.

“The aerospace direction for our technology was pretty straightforward,” says Langer. “Interestingly enough, we found that on the far extreme, the consumer side of things. The challenges of deploying the technology in space definitely serve us well in making a more robust product for our customers on Earth.”

After launching in the pet space, Colorfil has won many industry awards, including 2023’s 1st Prize in the Dog Category at the SuperZoo New Product Showcase and Pet Innovation Award for “Stain & Odor Remover Product of the Year” for three consecutive years.

About Colorfil

Colorfil is a direct-to-consumer brand that takes a revolutionary approach to home air filtration. Through proprietary technology initially developed for astronauts and spacecraft, Colorfil air filters capture and remove chemicals and odors 5x better than the leading brand in addition to airborne particles. The brand’s unique color-shift™ technology enables each filter to change color from pink to yellow, signaling when it’s time for a replacement.

Manufactured entirely in the USA, Colorfil prides itself on its commitment to quality and reliability. Moreover, Colorfil donates 3% to the Champaign County Humane Society, a remarkable organization dedicated to saving the lives of animals and providing them with the love and care they deserve. Colorfil’s generous donations have already reached an incredible $110,000, directly contributing to caring for thousands of animals. It has also be noted on the Inc. 5000 list as the 752nd fastest-growing private business in America. For more information about Colorfil, visit




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