Chicks! We sell chicks every year in the spring, and this year has been out of control. Our first week we sold 150 in 12 minutes, using two registers, and each week since hasn’t been any different. This avian flu is no joke! — Cassie Nilsson, The Mill Stores, Whiteford, MD

KOIRA slow feeders. Silicone! Suction! Sexy colors! We ordered the Rainbow Slow Feeders in Honey, Terracotta, Sage and Leaden Blue, and they sold out in three weeks. The suction is something to contend with, so don’t stick it to something fancy! — Molly Lewis, Dog River Pet Supplies, Hood River, OR
- People love products with their dog’s name on it. No need for promotion or brand support. We sold 1,928 units of SCANDICAL at $4.95 each at four stores. — Marc Small, Faux Paws, Saint Augustine, FL
- KOHA cat wet food line really took off and made the biggest difference in sales this month. Limited-ingredient shreds, pates and Poke Bowl pouches. Also, variety packs were in big demand. — Sherry Cassin, Meow Mini Mart, Jersey City, NJ
- Poop scoopers! ‘Tis the season when snow starts to melt and poop is seen by neighbors. We place our scoopers in multiple areas. FOUR PAWS Wee-Wee Outdoor All-in-One Sets are the most popular. They really hold up, too. I’ve had mine for 10 years. — Michelle Smith, Natural Pet Center, Fargo, ND
- SMALLS CAT FOOD did well due to consumers looking for food without risk of bird flu. $4.99. — Tamie Waugh, Cobber’s Pet Pantry, Enumclaw, WA
- New treats from GIVE PET: Astromut, Mars Rover and Space Cowboy. All three SKUs are selling really well, due in part to being able to provide samples to our customers. — April Meier, Pawsitively Scrumptious Bark Bakery & Boutique, Crestview, FL
- WILD MEADOW Egg Puffs. Single ingredient and something different. I’ve reordered three times in a month. — Jennifer Pastorini, Dusty’s Den, Sonora, CA
- We sold 100 of the NATURAL CRAVINGS Super Monster Bully Stick at $29.98 each. — Sheila Raebel, Dogma Dog Bakery, Arlington, VA
- The new TALL TAILS Highland Cow flew off the shelves! — Jocelyn Turner, Woof Woof Pet Boutique and Biscuit Bar, Bristol, RI
- One of our best sellers for the month was STEVE’S REAL FOOD frozen diets. We had several customers referred to us by Steve’s when the customers had purchased from them directly. It resulted in a large increase in our Steve’s sales! — Joanna Shaw, All Pet & Equine Supply, Mountain Home, AR
- We worked with Pets Global to offer “Buy 1, Get 1 Free” on all 4-pound ZIGNATURE, 4-pound INCEPTION and 3.5-pound FUSSIE CAT kibble. Our sales are incredibly high right now. — Gabrielle Bumpus, The Jungle Pet Supply, Dallas, OR
- ENVIROGROOM Natural De-Shed Shampoo Hypoallergenic Professional Conditioning Shampoo for our self-wash. People love the results. It’s a $5 add-on. I sell at least a couple a day. — Aimee Ranard, Good Karma Dog Spa, Duvall, WA
- LUCY PET dog food. We sold 24 25-pound bags, from low $60 to high $70. Sold more salmon because it’s one of the only dry foods that contains just salmon as a protein. We did a “Buy a Bag, Get a Roll” of their food, plus handed out samples and coupons for future purchases. — Ruth Sturgis, Dog Daze, North Syracuse, NY
- We doubled sales in NORTHWEST NATURALS 25-ounce freeze-dried treats. A couple of reasons: 1) Our community is learning more about the benefits of raw/freeze-dried foods, 2) more social media from NWN about their food. — Shari Wilkins, Lake Dog and Their People, Eufaula, OK
- VET WORTHY Calming Chews, $12.99 each. I’ve sold five cases this month (six per case). — Carly Buswell, Cosmo’s Cuts Pet Grooming Boutique, Isle La Motte, VT
- We’ve gotten together with NUTRISOURCE to help feed the Williamson County K9 unit. Nutrisource sales have been going upward rather quickly. We have gone live on Instagram and Facebook with this partnership. — Jusak Yang Bernhard, Wag Heaven Pet Supplies and Self-Serve Dog Wash, Georgetown, TX
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. pet retailer or service provider serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free T-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.