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Editor's Note

Better Buying, Thanks to Peers

Here’s to the readers willing to share with the world what works for them.

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EVERY ISSUE IN PETS+, we bring you features designed to help you make better buying decisions, so you can sell more products and services to your customers.

Our Hot Sellers section (page 18) asks Brain Squad members to tell us what sold well in the previous month and why.

Our Favorite Sellers mini-column (page 17), gives space for one reader to share his or her favorite product to sell — and, importantly, why.

Both allow real retailers and service providers to share what works for them and to give credit to the suppliers or manufacturers where it’s due.

We believe there are no better endorsements of products or services than those from people who are in the business of dealing with end consumers every day and of knowing what they need and what suits them best.

In this issue’s Big Story, “Brands Indies Love” (page 32), we take that belief a step further.

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We asked readers to tell us the suppliers who give them the most support — companies that view retailers as partners, not simply as conduits for their products or as accounts in a spreadsheet.

We also asked manufacturers to tell us ways in which they help and stand behind their wholesale customers.

I should point out here that we list these companies regardless of whether they spend their advertising dollars with us — a reminder of our editorial golden rule we have stood by since our first issue: If a story doesn’t help American pet business owners sell more, manage better, or even just sleep easier at night, it doesn’t go in PETS+.

The companies listed in “Brand Indies Love” is by no means exhaustive. We hope to revisit this subject in the future, and we invite readers and suppliers alike to alert us of great things they are doing.

Meantime, see you at Global! Stop by our booth — 4039 — and tell us what you’re buying in person.

Best wishes for your business,

ralf signature

Ralf Kircher
Editor-in-Chief, Pets+
ralf@petsplusmag.com

Five Great Tips From This Issue That You Can Do Today

  1. Build in more time for tax prep this year. It may take longer due to the new tax law and lingering effects of the shutdown. (Manager’s To-Do List, page 14)
  2. For even more marketing inspiration, download the 2019 PetPR.com/FWVFetching calendars. (Service Shorts, page 28)
  3. Don’t normally sell online? Try a one-day online certificate sale. (Hot Sellers, page 18)
  4. Running late today? A dozen donuts is worth 1,000 apologies. (Tip Sheet, page 50)
  5. If you haven’t raised your service prices in a year or more, it’s time for some research. (Columns, page 54)

Ralf Kircher is former Editor-in-Chief of PETS+. He has worked with SmartWork Media since 2006, and is the busy father of a son and three Jack Russells.

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