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Carnivore Meat Company Hires Brian Rich as Sales Manager, Private Brands

Rich will oversee the development of private label offerings of the pet food pioneer manufacturer.




Brian Rich

Brian Rich

(PRESS RELEASE) GREEN BAY, WI — Carnivore Meat Company, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announced Brian Rich as its new sales manager, Private Brands. Rich joins Carnivore Meat Company with three decades of food preparation industry experience, where, most recently, he led a new start-up company from inception to sales generation.

Rich will support Carnivore Meat Company, one of the nation’s leading private-label providers of raw pet food, by expanding its Private Label portfolio, enhancing awareness of Carnivore’s private-label capabilities, and establishing strong relationships with key clients and retailers.

“Carnivore Meat Company has the capacity and capabilities to serve the fastest growing segment within the industry, and we have full confidence that Brian will be an instrumental part of our growth strategy. We look forward to seeing him continue to help grow our footprint in this segment,” said Nick Ebert, chief commercial officer of Carnivore Meat Company.

Carnivore Meat Company leads with meat, and premium raw protein is at the forefront. Carnivore Meat Company starts with the best raw material to preserve the natural nutrients in our formulations—frozen at the peak of freshness and made into the quality raw food pets deserve to live a VITAL life.

Carnivore Meat Company constantly explores innovative new product ideas, techniques, and technology to support its commitment to excellence in the raw pet food industry. The Carnivore Meat Company’s difference includes:

  • Leading the industry in out-of-the-box thinking (first to freeze-dry duck head and more)
  • Custom-engineered freeze-dryers for maximum product control
  • Limitless scope of raw freeze-dried and frozen pet food options: Whole diets, mixers, treats, snacks
  • Unbeatable capacity with the addition of state of the art 235,000 sq. ft facility, adding 6X more capacity
  • Full compliance with the United States Food and Drug Administration (FDA) and the Center of Veterinary Medicine “zero tolerance” guidelines

For more information about Carnivore Meat Company, please visit

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Carnivore Meat Company has long been considered a raw pet food pioneer. The company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at



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