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Vital Essentials Unveils New Innovations with Frozen Bulk Dog Patties at Global Pet Expo 2024

The Butcher Cut Protein brand also introduces Whole Freeze-Dried Quail Snacks, plus a groundbreaking retail partnership with KONG.




(PRESS RELEASE) GREEN BAY, WI — Vital Essentials, the flagship brand of the Carnivore Meat Company, will return to Global Pet Expo 2024 in Orlando, Florida, from March 20-22 at booth #454. The raw pet food pioneer will unveil its first-ever high-quality Frozen Bulk Dog Patties as well as introduce its newest Raw Bar innovation, Freeze-Dried Raw Bar Quail Snacks, to retailers and consumers at the event.

To meet the demand of the majority of consumers who gravitate toward larger, bulk packaging for frozen dog food, Vital Essentials introduces its new Bulk Frozen Dog Food options – available in its top three selling proteins – to deliver the high-quality and convenient solutions that retailers and their customers desire. Additionally, they are unveiling Freeze-Dried Raw Bar Quail Snacks that will be sold to retail in packs of 20 units, offering nutritional benefits for dogs’ health and vitality, packed with high-quality protein, B vitamins to support skin health, and Omega-3 fatty acids.

“With decades of experience in the meat industry, we pride ourselves on sourcing the highest quality raw Butcher Cut Protein,” says Nick Ebert, chief commercial officer at Vital Essentials. “Whether freeze-dried or frozen, a raw diet is only as good as the quality of the protein you feed your pet. That’s why you won’t find any grains or fillers in Vital Essentials. Just whole animal protein for the essential nutrients and enzymes pets need to live vital lives.”

To further exemplify its commitment to leveling up a dog’s nutrition and wellbeing, Vital Essentials will offer Global Pet Expo attendees a first look at its new groundbreaking partnership with KONG. The alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food & playtime, exclusively available this spring at independent pet retail partners across the country. The limited supply display will feature six units of exclusive product bundles with an offer that includes a Vital Essentials 14 oz Freeze-Dried Raw Beef Mini-Nibs Dog Food and get a FREE Medium KONG Toy (suggested MSRP $13.00-15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99).

In addition to offering an in-depth look, sampling, and ordering opportunities of its Butcher Cut Protein at Global Pet Expo, Vital Essentials is proud to host live demos of its frozen dog food patties to illustrate the freshness of its food. In the demonstration, attendees will witness a side-by-side comparison of Vital Essentials’ raw frozen patties to its competitors to compare the color and freshness that sets Vital Essentials above the rest. This includes the myoglobin (sometimes referenced as blood) that represents its nutrient-dense, whole animal protein. The events will illustrate the rigorous standards in sourcing and production that go into every package and the impossibly high standards set in all Vital Essentials Butcher Cut Protein.

Global Pet Expo attendees are invited to meet the Vital Essentials team at booth #454 to discover the difference in Butcher Cut Protein. For more information about Vital Essentials, please visit

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company’s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR distributed to more than 7,000 nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at To join our independent retail network that’s A Cut Above the Rest, call 1-800-743-0322.



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