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Celerant Now a Recommended Retail Software Provider for IndiePet

IndiePet members can strengthen their pet supply retail business by leveraging Celerant’s point of sale, eCommerce and digital marketing solutions.




(PRESS RELEASE) STATEN ISLAND, NY — Celerant Technology, the #1 rated retail software provider for 2023, is now a recommended software provider for IndiePet, a nonprofit trade association created by and for independent pet retailers. Through this partnership, IndiePet members can leverage Celerant’s point of sale, eCommerce and digital marketing solutions to enhance their pet supply retail businesses—in-store and online— to better serve their local communities and be more competitive.

“Celerant has embraced its membership with IndiePet by getting involved and helping find ways to support the independent pet channel,” stated Todd Dittman, executive director of IndiePet. “By contributing content to IndiePet articles and participating on an IndieChat host panel, Celerant continues to lend their expertise to make IndiePet programs and offerings stronger and more valuable. Celerant has quickly become a key resource for our retailer members and we are excited to bring them on as a recommended point of sale and eCommerce provider for our retailers.”

Manage your entire pet business in one system

Celerant offers an all-in-one retail solution that allows pet supply retailers to manage their brick-and-motor locations and online business– all in a single place. With Celerant’s mobile point of sale, retailers can complete transactions anywhere, including industry trade shows, manage inventory, and integrate with distributors– Animal Supply, Phillips Pet, General Pet, Sunburst – for catalog import and auto replenishment. Pet shops can also leverage Celerant’s eCommerce and mobile shopping apps to expand past their storefront, and offer same-day in-store and/or curbside pickup, memberships, loyalty rewards, promotions, ASTRO rebates, ‘Buy Now, Pay Later’ options, subscription-based pet food and medicine with auto-ship, and more.

More than just retail software…

Celerant’s partnership with IndiePet provides its members with access to advanced retail software, once available to only tier-1 retailers, at an affordable cost. In addition to innovative retail software, Celerant can help IndiePet members thrive in today’s digital explosion by helping them embrace a complete digital strategy. Celerant’s in-house digital marketing experts provide search engine optimization (SEO) services to help rank retailers’ websites better on Google, along with integrated email marketing, which personalizes emails by pulling live customer and sales data from the retail software.

“Celerant is excited to partner with IndiePet to help independently-owned retailers embrace technology and compete against big-box,” stated Michele Salerno, marketing director of Celerant. “By working with SMB retailers for over 2 decades, we know new technology can be overwhelming for smaller retailers; but given the past couple of years- it’s super important they understand how technology can help them be more competitive. Partnering with IndiePet gives us the opportunity to educate and provide these pet shop owners with the tools they need– so everything becomes much less ominous.”


To learn more about Celerant, visit here, or stop by booth #7828 at SuperZoo 2023 in August.

About Celerant Technology

Celerant has supported the retail industry since 1999 with innovative software, enabling pet shops to expand their business in-store and online. As an associate member of Pet Industry Distributors Association (PIDA), and sponsor of SuperZoo and Global Pet Expo, Celerant supports pet stores through point of sale, eCommerce, mobile apps, digital marketing and integrations with pet supply distributors, ASTRO Loyalty, marketplaces, and more. For more information, visit

About IndiePet

IndiePet is a 501(c)6 nonprofit trade association created by and for independent pet retailers. Established in 2020, IndiePet is the only organization focused on strengthening the network of independent and neighborhood pet stores serving the pets and pet parents of North America. IndiePet is building a community of retailers working together to maintain a strong, sustainable, and growing place at the heart of the industry. For more information, visit



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