Community Drives the Pet Industry and PETS+ Magazine

IN THIS ISSUE’S Inbox (p.8), PETS+ Brain Squad member Roxane Cann of The Dapper Hound writes, “Community is how we all survive. Having a committed community that wants to see everyone succeed is how wheels keep moving forward. Comm-UNITY is PETS+. … Thank you for all the tips, tricks, advice and dedication!”

You are very welcome, Roxane, and we couldn’t agree more about the importance of community. After all, it’s how we are able to publish PETS+.

The Brain Squad, our reader survey group of 1,600+ independent pet retailers and service providers, contributes much of the content we run on our platforms. Adding to the peer-sourced expertise are longtime columnist Candace D’Agnolo of Pet Boss Nation and regular Real Deal writers Jodi Etienne of Razzle Dazzle Doggie Bow-tique, Jennifer Moore Baker of The Grateful Dog Bakery and newcomer Katherine Ostiguy of Crossbones Dog Academy. Plus every retailer who earns America’s Coolest status in our annual contest shares the keys to their success when profiled.

And let’s not forget our 22,000+ print subscribers, 30,000+ average monthly petsplusmag.com users, 14,400+ ebulletin subscribers, 40,000+ social media followers and 1,000+ Sample Box program participants. They are vital members of the PETS+ community as they support our brand partners, who in turn support all we do as a media company.

With that in mind — and in line with our Big Story, KPIs 101 (p.38) — we would love to increase these numbers. If you’d like to deepen your involvment with PETS+, join us at petsplusmag.com/brainsquad, petsplusmag.com/subscribe, petsplusmag.com/
samplebox and facebook.com/groups/petsplusmagcommunity.

Together, we can continue to succeed!