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CountryMax Kicks Off Passport Program to Encourage Visits by Kids

Tetra, Marineland and Glofish are sponsors of the program, which is ideal for children ages 4 to 16.




L-The Passport to CountryMax features four opportunities to earn a sticker and a prize throughout the year.; R-Kids can draw a picture of themselves…and meet the turtles, rabbits, ferrets and many other animals at CountryMax.

(PRESS RELEASE) VICTOR, NY – The small animal rooms at CountryMax can be a fascinating place for kids. Friendly hamsters, chinchillas, lizards, snakes, turtles, ferrets and more are all on display and happy to see visitors.

“It’s like a free trip to the zoo,” says Laura M., a mom who recently brought her 5-year-old son to the Pet Desk on a rainy day.

With its new passport program, CountryMax is encouraging kids and their families to visit the Pet Desk four or more times a year. When they do, kids will receive a sticker to place in their free passport, plus a prize from the store’s prize bucket. Visit once each season and collect all four stickers to earn the grand prize.

“For years, the Pet Desk has been a well-kept secret for parents of young children,” says Brad Payne, director of sales, who has three young children of his own. “It’s a quick, free visit to see exciting animals you won’t find in any traditional store. I know my kids and their friends are very excited about it!”

Sponsored by three popular brands you’ll find at CountryMax Stores — Tetra, Marineland and Glofish — the program is ideal for children ages 4 to 16.

In addition to the kid-focused passport promotion, CountryMax also host children’s birthday parties featuring small animals. It’s a popular way to “meet and greet” these fascinating creatures and learn more about how to care for them as pets with the help of knowledgable employees.


For complete details about the Passport to CountryMax or more information about events happening at the stores, visit here.

CountryMax, founded in 1984, is a family-owned business that carries a tremendous variety of healthy pet foods and pet supplies, equine essentials, home, lawn and garden supplies, as well as small animals and supplies.

Now operating in 18 locations across New York State, a new CountryMax Store is currently under construction in Auburn and expected to open in September.

For more information or to schedule an interview, please contact Brian Rapp at 585-924-4850, or email at



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