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Dinovite Acquired as Manna Pro Builds Online Brand Portfolio

For Manna Pro Products, the deal ‘signals the company’s omnichannel transformation and acceleration.’

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ST. LOUIS — Manna Pro Products, a St. Louis-based maker of pet care and nutrition products, has agreed to acquire Dinovite Inc., a 20-year-old family-owned online pet brand that offers whole food supplements and wellness products for dogs and cats.

“Dinovite is a strong brand in the direct-to-consumer channel, and its category-leading customer service and commitment to happy, healthy lives for pets aligns with Manna Pro’s mission of Nurturing Life,” said John Howe, CEO of Manna Pro. “Over the last 20 years, Dinovite has built an incredibly loyal base of pet parents who have come to trust the brand’s unique supplement blends that combine the highest quality ingredients with a 100% money back guarantee.”

Financial terms of the deal were not disclosed.

The acquisition of Dinovite follows several Manna Pro acquisitions of online-focused brands in the past year and “signals the company’s omnichannel transformation and acceleration,” according to a press release.

“We are excited to join Manna Pro’s portfolio of outstanding brands and have been impressed with their strategy to expand their reach through direct-to-consumer businesses,” said J.B. Kropp, president of Dinovite. “Their help and resources will enable us to continue to be able to offer the best products to our customers while expanding our catalog to include several of Manna Pro’s brands.”

“The heritage and culture of Manna Pro and their commitment to our brands, employees and location made them the right choice for continuing to grow the business that has been our passion for the past 20 years,” said Ed Lukacevic and Cindy Lukacevic, Dinovite founders and owners.

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Manna Pro is owned by funds managed by global investment firm Carlyle.

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