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Does Your Company Make CBD Products? Here’s What Retailers Want and Will Carry

The PETS+ Brain Squad shares what CBD products they’d like to see on the market and in their stores.




Editor’s note: For our new Retailer Wishlist column, we asked store owners and buying managers what they wish existed in the CBD category. Manufacturers, take their ideas and run with them! If you already make a product asked for here, let them know. Or tell us about it at Global Pet Expo. We’ll be reporting live from the show. Email to invite the PETS+ team to your booth.

  • A long-lasting, time-release CBD chew would be great! — Danielle Wilson, Bath & Biscuits, Granville, OH
  • More transdermal CBD creams. — Trace Menchaca, Modern Pet Foods, Houston, TX
  • Need CBD for tiny dogs. — Crisi Fetters, Local Pet, Victoria, TX
  • I’d love to see some actual double-blind studies on CBD. For consumers really looking at it as an alternative to seizure meds or pain supplements, it would be awesome to help them in their journey. — Scott Tripp, Wagabōnz, Galveston, TX
  • Shelf-talkers with CBD education and dosage. — Kris Clawson, Bridger Animal Nutrition, Bozeman, MT
  • I would love to see CBD freeze-dried! — Penny Murano, Unleashed, New London, NH
  • A CBD gummy for dogs. — Mike Dan, RedRidge Pet Market, Richmond, VA
  • Smaller tincture bottles for end-of-life comfort. — Julie Johannes, Powder Hounds Pet Supply, Bigfork, MT
  • CBD bakery items (ice cream, fresh cakes). — Rebecca Morgan, A Paw Place, Chicago, IL
  • A CBD diffuser like Adaptil or Feliway would be cool! — Margo Tortorelis, My Natural Pet, Brooklyn, NY
  • Missing for us is a way to sell CBD without being punished by credit card merchants. — Kathleen Riley, Dog Food Direct, Big Lake, MN
  • CBD in a meat puree. — Ben Huber, Petagogy, Jeannette, PA
  • I would love to see a guide to using CBD products effectively, based on research. Most customers are winging it and aren’t sure how much to give or when to expect results, and every product varies. We try to guide customers through this process, but often feel like blind leading the blind. — Joanna Shaw, All Pet & Equine Supply, Mountain Home, AR
  • A dental treat with CBD. — Sarah Terrill, A&A Pet Supply, Frisco, CO
  • CBD products cross-marketed for humans. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • More info on what conditions have been studied. Info on when to avoid using it. Unlike many, I don’t believe it is a miracle cure for all, and I want to know more about when it’s NOT appropriate to use so I can sell with confidence when it is a great option. — Becci Scott, Fetching Dog, Scottsdale, AZ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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