Dog Toy Firm Acquired

DENVER, CO — Outward Hound has acquired dog toy company Planet Dog.

Financial terms of the deal were not disclosed.

Founded in 1997, Planet Dog is the maker of Orbee durable toys, plush and travel products.

“We are excited to transition the Planet Dog brand and our socially responsible mission to the Outward Hound team,” said Alex Fisher, founder and chief creative officer. “They have the innovation, experience and financial resources to take our brand and mission of community, environment and people to the next level. We look forward to seeing their team get dogs wagging their tails around the world using our products.”

Kyle Hansen, Outward Hound’s “chief woof officer,” said: “Planet Dog has created some of the most well-known and innovative Made in USA products in the pet industry. Our new partnership strengthens our goal to become the leading vendor in the dog toy category.”

This is the third acquisition for Outward Hound since being acquired by J.W. Childs Associates in December 2017.