Connect with us

Press Releases

Dogswell Adds New Soft & Chewy Slices Format to Its Range of USA-Made Functional Treats

Dogswell Hip & Joint Slices Beef Functional Treats and Dogswell Gut Health Slices Chicken Functional Treats are loaded with real meat to help maintain muscle mass.




(PRESS RELEASE) ST. LOUIS – Any way you “slice” it, Dogswell’s newest functional treat format will be as appealing to pups as to health-minded pet parents. The company has introduced Dogswell Slices, functional dog treats presented in an all-new soft and chewy format resembling delicious slices of meat.

Dogs won’t be able to resist sinking their teeth into these meaty slices, which in addition to their mouthwatering aroma and flavor, are formulated to deliver sought-after supplemental benefits. Dogswell Slices are available in two functional recipes –Dogswell Hip & Joint Slices Beef Functional Treats and Dogswell Gut Health Slices Chicken Functional Treats – both loaded with real meat to help maintain muscle mass, as well as to please pups’ palates.

Dogswell Hip & Joint Slices Beef Functional Treats uses high-quality USA-sourced beef as its number one ingredient, giving it a high 16% protein content. Developed to support mobility and joint health in dogs of all ages, it is rich in glucosamine (up to 1800 mg/kg) and chondroitin (up to 650 mg/kg), and also contains the antioxidant vitamin E.

Dogswell Gut Health Slices Chicken Functional Treats’ first ingredient is high-quality USA-sourced chicken, raised without added hormones. Packed with probiotics, it is formulated to promote digestive health in dogs with sensitive stomachs as well as be given proactively. Pumpkin and ginger provide an added boost to GI and digestive function. An ultra-high 22% protein content helps maintain strong, healthy muscles.

Functional treats are one of the fastest growing segments of the dog treat category, forecasted by Allied Market Research to generate $722.8 million globally by 2031, representing a CAGR of 9.2% from 2022 to 2031. Dogswell Functional Slices align not only with this trend, but also with another trend that continues to propel the pet product industry – humanization, noted Caitlin Palmieri, Brand Manager at Whitebridge Pet Brands, Dogswell’s parent company.

“Today’s pet parents are looking for yummy treats that offer supplemental benefits as well,” said Palmieri. “Additionally, as pets are increasingly seen as family members, people are seeking out dog treats that are modeled after foods they eat themselves. Dogswell Functional Slices marries these two market-driving trends by offering hip/joint and digestive health solutions in a new ‘human-like’ format that resembles delicious slices of meat.”


Dogswell Slices Functional Treats are made in the USA with no artificial flavors or preservatives. Additionally, they contain no grains, corn, wheat, soy or added glutens.

Dogswell Hip & Joint Slices Beef Functional Treats and Dogswell Gut Health Slices Chicken Functional Treats are sold in 8-oz. bags at an MSRP of $14.99. For more information, visit here and here.

About Dogswell

Dogswell was founded in 2004 by a Dog Dad who created an innovative functional (and tasty) treat to relieve his German Shepherd Emily’s hip dysplasia. Today the company makes a full line of wellness solutions, including functional meals, treats, supplements and first aid products that keep dogs healthy and living their best lives. Advancing our mission, “We Keep Dogs Well™,” all of our products are carefully formulated to deliver real results, from solutions to health challenges, like skin issues or aching joints, to proactive maintenance. Located in St. Louis, Dogswell’s products are distributed to pet specialty stores nationwide.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

Promoted Headlines

Most Popular