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Dogswell Introduces ENERGY Extended Activity Fuel

It’s blended with healthy fats from MCT-rich coconut oil, for a delicious treat that’s high in calories and provides long-lasting energy.

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Dogswell Energy pack

(PRESS RELEASE) Dogswell has introduced a new high-protein treat formulated to energize and hydrate dogs during long runs, hikes and other periods of extended activity. Dogswell ENERGY Extended Activity Fuel is made with chicken as its number one ingredient, blended with healthy fats from MCT-rich coconut oil, for a delicious treat that’s high in calories and provides long-lasting energy.

The unique performance treat, which comes in a velvety mousse format, is also rich in moisture, offering quick and easy hydration to dogs during physical activities. Along with chicken and coconut oil, Dogswell ENERGY’s clean-ingredient recipe includes pumpkin, an excellent source of fiber, to improve stool quality and easily digested egg protein.

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Packaged in convenient tubes, Dogswell ENERGY Extended Activity Fuel can easily be taken anywhere and administered to dogs on the go. Pups simply lick the irresistible energy-boosting mousse treat right out of the tube — and they’re refreshed and ready to get back on the trail.

“More people today are enjoying outdoor activities such as hiking, biking and swimming with their dogs,” said Joe McIver, senior brand manager for Dogswell. “Participation in canine competitive sports like agility and dock diving is also on the rise.

“Dogswell ENERGY Extended Activity Fuel is the perfect treat for pet parents to take along when their dog will be engaging in lengthy or intense physical activity. It’s a healthy, easy way to boost your pet’s stamina and hydration. Plus, dogs love its chicken and coconut oil recipe.”

Indicative of the growth of canine competitive sports is that participation in the American Kennel Club’s agility trials has increased by nearly 27 percent over the past decade. For pet supply retailers, Dogswell ENERGY Extended Activity Fuel can be a lucrative add-on sale to consumers buying agility equipment, life vests, bike leashes, and other outdoor and athletic gear. Cross-merchandising Dogswell ENERGY Extended Activity Fuel in these departments will often stimulate impulse sales of the treats to pet parents with active dogs, McIver noted.

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Dogswell ENERGY Extended Activity Fuel is available in a single 0.8 oz. tube at $1.49 MSRP, and a 4-pack at $4.99 MSRP.

For more information on Dogswell ENERGY Extended Activity Fuel, visit www.dogswell.com

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