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Earthborn Holistic Celebrates Earth Day 2024

Through its UPCs for Trees program, the brand partners with Trees for the Future to plant trees in deforested areas around the world.




(PRESS RELEASE) EVANSVILLE, IN – Earthborn Holistic Pet Food always strives toward sustainability, but the month of April tops the charts. Join them in celebrating Earth Day 2024! Here are a couple of ways the brand focuses on their environmental impact.

Through the brands’ UPCs for Trees program, Earthborn Holistic partners with Trees for the Future to plants trees in deforested areas around the world. Customers collect UPCs from empty bags of Earthborn Holistic products and return them to local participating retailers or mail them in to a designated collection site. In return, trees are planted to create forest gardens worldwide. One returned UPC equals one tree planted. “Since 2009, we’ve planted over one million trees through our program and helped put over 3,500 people on the pathway out of hunger and poverty.” said Brandi Kramer, Midwestern Pet Foods Marketing Coordinator.

Earthborn Holistic has a new look with better packaging for a better planet! All Earthborn Holistic dog food packaging is now made of 25% recycled material, using the ISCC mass balance approach. The mass balance approach is crucial in tracking material flow in the chemical industry, enabling progress towards a circular and bio-based economy.

With their TerraCycle partnership, Earthborn Holistic pet food & treat bags are 100% recyclable through the Earthborn ReBorn Program. Consumers drop off empty bags at participating retailers for recycling and upcycling all at company expense. Recently, the brand reached their 1,500,000 bags recycled milestone. Throughout the process of the rebrand, Earthborn Holistic opted to recycle old packaging through TerraCycle instead of taking it to the landfill. This is equal to keeping 198,022 lbs of waste out of the landfill!

“Earthborn Holistic is so proud to have such great environmental initiatives in place. We express a big thank you to all of our loyal customers and retailers who make these programs thrive!” said Brandi Kramer, Midwestern Pet Foods Marketing Coordinator. “At Midwestern Pet Foods, we love producing nutritious food for pets while simultaneously supporting sustainability.”

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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