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Eyenimal Num’Axes and Ideal Pet Products Release New Products

These new items will be distributed by the latter.

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(PRESS RELEASE) Eyenimal Num’Axes, in collaboration with California-based Ideal Pet Products, announces the launch of two exciting new items: the Canicom Voice and the RGB Light Collar. The Canicom Voice is designed to enhance dog training while strengthening the bond between canines and their owners by using prerecorded messages of the owner’s voice, while the RGB Light Collar promotes safety by helping to ensure visibility for dogs after dark. These new items will be distributed by Ideal Pet Products, the exclusive supplier for Eyenimal Num’Axes — a developer of high-tech pet products — in the U.S, Canada and Mexico. The Canicom Voice and the RGB Light Collar will also be showcased at SuperZoo.

The Canicom Voice was designed based on the principle that when dogs consistently hear their owners’ voices giving commands, they pay closer attention, learn the commands more effectively and forge a deeper bond with their owners. Consisting of a remote control and a waterproof collar to be worn around the dog’s neck, the Canicom Voice allows owners to record up to four short messages, such as “come!” or “stay!” Using the remote control, the owner cues the messages to play through the collar — enabling dogs to clearly hear the commands as if their owners were right beside them, even though the device may be operated at a range of up to 219 yards. This ensures that owners may train and communicate with their dogs at a distance without having to raise their voices. Most importantly, the device fosters a unique harmony and a stronger relationship between owner and dog. The Canicom Voice is suitable for all types of dogs and comes with a two-year warranty.

Illuminated by eye-catching LED lighting, the RGB Light Collar promotes safety for dogs by helping them stay visible to cars and other hazards when they are outside after dark. This sleek and stylish waterproof collar can change color from red to green to blue at the push of a button. Owners may opt for a permanent or flashing light display, both of which are visible for up to 500 meters (nearly one-third of a mile). The RGB Light Collar is available in sizes small, medium and large, and may be easily recharged via the included USB cable when the product’s 30 hours of battery life dwindle.

Driven by a mission to “make man pet’s best friend,” Eyenimal Num’Axes designs and manufactures a wide variety of products that combine cutting-edge technology with user-friendly design. Prior to beginning the product development process, the company conducts thorough research into the daily lives of dogs and cats in order to learn more about their needs and habits. Eyenimal Num’Axes products — which include electronic feeding devices and toys in addition to training tools — aim to improve pets’ health and happiness, enhance the pet-owner bond and simplify the pet care process for owners. Since 2011, Eyenimal has been a brand of Num’Axes, a French company that creates state-of-the-art electronic accessories for pets.

Since 1979, Ideal Pet Products has been on the cutting-edge of pet door design and manufacturing. The company shares Eyenimal Num’Axes’s commitment to developing groundbreaking products that improve quality of life for pets and their owners. Based in California, Ideal Pet Products strives to provide freedom, care and protection for pet cats and dogs — while giving owners peace of mind that their four-legged friends are always safe and comfortable. The company offers more than 200 durable, energy-conserving pet doors and pet product replacement parts that have been handcrafted to meet customers’ needs.

To learn more about Eyenimal Num’Axes, visit numaxes.com/en. For more information on Ideal Pet Products, visit idealpetproducts.com.

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This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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