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Farmina Pet Foods Launches Innovative Foods That Offer Coat Color Protection

N&D White and N&D Brown ensure that beloved pets maintain a soft and shiny coat, while minimizing the risk of staining or discoloration.




(PRESS RELEASE) NEW YORK — Farmina Pet Foods, a leading Italian family-owned manufacturer of ultra-premium pet food, unveils its latest breakthrough in pet nutrition: N&D White and N&D Brown. These two exceptional product offerings are scientifically crafted with an exclusive Color Protection Formula to ensure that your beloved pet maintains a soft and shiny coat, while minimizing the risk of staining or discoloration.

Farmina understands that a soft and lustrous coat is an indication of a healthy dog. With this in mind, Farmina has developed N&D White and N&D Brown, specifically tailored to meet the unique needs of dogs with different coat colors and textures. You can trust that your furry friend will receive the optimal nutrition required to support their specific coat requirements.

N&D White is our cutting-edge product line designed to reduce the risk of staining on white coats. Our expertly formulated recipes include single animal proteins of high biological value, along with limited levels of phenylalanine and tyrosine. Additionally, we have carefully balanced the copper content and incorporated omega-3 fatty acids, which contribute to a healthier and more vibrant coat. N&D White is the perfect choice for white breeds such as West Highland/White Terriers, Maltese, Pomeranians, Poodles, Bull Terriers, and small white-coated dogs.

N&D Brown is another remarkable addition to our range, scientifically formulated to minimize the risk of fading on dark coats. This line features high biological value proteins, elevated levels of phenylalanine and tyrosine, and an adequate copper content to support pigment maintenance. Omega-3 fatty acids have also been included to enhance the overall health and vitality of your pet’s coat. N&D Brown is ideal for brown breeds such as Chihuahuas, Schnauzers, French Bulldogs, Pinschers, Poodles, and small dogs with brown fur.

“Our innovative N&D White and N&D Brown products reflect our commitment to providing tailored nutrition solutions that cater to the unique needs of pets,” said Loris Rinaldi, CEO at Farmina Pet Foods North America. “A healthy coat is synonymous with a healthy pet. Our R&D veterinary team has developed our Color Protection Formulas that ensure pets receive the necessary nutrients to maintain a soft, shiny, and healthy coat. We encourage pet parents to connect with our Pet Health Coach team to find the best solution based on their pet’s specific needs. This free service is available to all pet parents through our website or by downloading the FarminaGenius app.”


Farmina Pet Foods’ dedication to sourcing high-quality ingredients ensures that your pet receives the optimal nutrient content necessary to reduce the risk of depigmentation in dark coats and minimize the risk of pigmentation issues in white coats. By providing balanced nutrients in each formula, Farmina empowers pet owners to enhance their pet’s coat health and overall well-being.

These exciting new product lines join Farmina’s extensive range of premium pet food, which is scientifically crafted with a deep understanding of the nutritional needs of our four-legged companions. Farmina’s commitment to excellence is evident in each formulation, ensuring that pets receive the highest-quality ingredients and the essential nutrients they require for optimal health.

For more information on N&D White and N&D Brown, as well as Farmina’s full range of products, please visit here.

About Farmina Pet Foods

Farmina Pet Foods is an Italian family-owned and operated manufacturer of ultra-premium pet food. With a legacy dating back to 1965, the company is passionate about animal nutrition and strives to provide pets with diets that are backed by scientific research. Farmina offers a complimentary Genius Pet Health Coach service for Pet Parents to receive personalized nutritional support with a custom nutritional plan. Download the Farmina Genius APP to get in touch with your personal Genius Pet Health Coach. For more information about the company, products, and to find the nearest retailer, visit or call 888-292-9965.



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