Brainstorms

Forget Excellent, Aim to Be Average

IF YOU SUFFER from perfectionism, or even just stress-causing high-standards, cognitive therapist David Burns urges you to do this for a day: Try to be normal. “I dare you to try to be ‘average,’” he writes in his bestseller Feeling Good. “Does the prospect seem blah and boring? … I predict two things will happen. First, you won’t be particularly successful at being ‘average.’ Second, in spite of this, you will receive substantial satisfaction from what you do. More than usual.”

PETS+ Staff

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at editor@petsplusmag.com.

Recent Posts

Pet Retailers Share Their Most Successful Kickback Coupons for Adopters

Find out what works and what doesn't work for your fellow indies.

13 hours ago

Ransomware Attacks on the Upswing

Reported online blackmail surged by 67% last year and is expected to grow exponentially.

15 hours ago

Paygos Unveils Rebate Program Solution for Pet Food Brands

The solution aims to transform rebate program management for veterinary clinics and independent retailers.

16 hours ago

General Mills Acquires European Pet Food Brand Edgard & Cooper

Edgard & Cooper is "one of the fastest-growing and most-recognized independent pet food companies in…

24 hours ago

Pet Sitters International Highlights Safe Pet-sitting Practices During Pet Sitter Safety Month

The association will cover important safety tips and new training opportunities this May during its…

1 day ago

Petco Love and Blue Buffalo Give $100K to Morris Animal Foundation

The donation supports lifesaving science, adding to the $7M already donated for dog, cat cancer…

1 day ago

This website uses cookies.