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Friends for Yeti, Keyboards for Cats, Plus Dozens More New & Notable Pet Products

Tall Tails and Relatable are among the companies launching new products for your store this first quarter of 2024.





So Much New, So Much Fun

A total of NINE new products join the TALL TAILS Sensory Dog Toy Collection in January. We’re loving the new 2-in-1 Indoor Fetch Balls in Grizzly, Gorilla and Yeti. They feature reinforced mesh fabric for longer-lasting fun, and the play continues with a 2.5-inch squeaky bonus ball inside for pups to find then fetch. And joining Yeti and other characters in the Rope Body Plush Toy Line are Orangutan, Gorilla, Grizzly, Otter, Paul Bunyan and Opossum. These grunting toys with built-in rope deliver endless rounds of play and snuggles, making them the perfect comforting companions. Squeakers in this line are sewn into a separate pouch and stitched into the seam for extra protection., (937) 222-2132



Fresh & Convenient

Air Dried Complete Dog Food from HEALTH EXTENSION offers the benefits of fresh ingredients in a convenient and cost-effective alternative to homemade, frozen and freeze-dried raw foods. Crafted in small batches, ensuring quality and consistency, the 100% human-grade, complete-and-balanced recipes are designed to meet the nutritional needs of dogs at all life stages. They contain up to 85% protein sourced from animal ingredients, plus more than 30 superfoods, including organic apple cider vinegar, turmeric, colostrum, lion’s mane mushroom, goji berry and coconut oil, all of which are known for their immune-boosting and overall health-enhancing properties. In meat-first Chicken, Beef and Grain-Free Salmon recipes. 2 pounds., (800) 992-9738



Stink-Free Wellness

WAGWELL touts that it’s the first dog brand to use Ahiflower Omega Oil, a meat-free, sustainably harvested ingredient that does not stink or cause bad breath. Available in a chew or oil, both are formulated with a complete-and-balanced blend of plant-based omega fatty acids (3, 6 and 9) to promote healthy skin, coat and joints., (877) 751-4534


IDENTITY “Buffalo” Chicken Wing Snack

Wing Night!

Because pets deserve their own version of the popular appetizer, IDENTITY introduces its “Buffalo” Chicken Wing Snack. These human-grade treats for dogs and cats are gently cooked and deboned to ensure they are pathogen-free and safe, then frozen — something new and different for your treats freezer! 8 ounces., (970) 371-0158




Sustainable Organization

With its Webbing Toy + Gear Basket, RUFFWEAR puts to use the Tubelok webbing left over from production of its leashes and collars, keeping it out of landfills. The handy and durable basket holds its shape during playtime and folds flat for storage.,



Lather Up!

SPRINGER’s Dog Shampoo Bar uses a gentle and nourishing blend of ingredients, including neem seed oil, rosemary essential oil, lavender essential oil and colloidal oats to gently clean, support skin health, and promote a shiny, soft coat. It also helps repel insects. Free from added colorants and artificial colors, dyes or fragrances, making it perfect for dogs with sensitive skin. Made in the U.S., cruelty free and vegan. 4 ounces.,



It’s Reversible

Even dogs don’t like their sweatshirts covered in dog hair, so SHIBA & CO. designed the Reve Dog Hoodie. The soft cotton sweatshirt side serves the essential everyday look, while the waterproof and breathable polyamide side keeps dogs dry and repels fur and dander, making it simple and easy to clean. Designed in Rome, Italy, assembled in New York.,


Problem Solved

Dogs who pull are a common customer problem you can solve with the right gear. Among the excellent options: ZEE.DOG’s new NOX Reflective SofterWalk Harness. Not only does it feature two D-rings, one on the front that turns the dog around when they pull and another on the back for traditional use, the harness has a padded grab handle on top for extra control. Fully reflective and featuring soft fabric comfortable against a dog’s coat, it comes in three sizes and pairs with the bestselling reflective NOX Hands-Free Leash.,, (347) 477-0933


Inaba pet food

Complete & Balanced

INABA FOODS has made its Churu Meal Topper for Cats complete and balanced. The topper provides the nutrition they need to thrive in a delicious, easy-to-digest creamy puree that boosts appetite and restores vitality and health. In Chicken, Chicken with Cheese, Tuna, Tuna with Salmon, and Tuna with Scallop; packet of four 1.5-ounce tubes. Special promos for first-time orders available through distribution or direct., (310) 818-2270



Because Cats

Cats love a nice, warm laptop, especially one their human happens to be using. RELATABLE’s Scratchpad Pro gives them their own, complete with a hilarious video conference on screen, plus mouse and trackball for additional play. Keep one open and on display for best sales results.,



Lend Me Your Ears

Ear Therapy Wipes from VETERINARY FORMULA make cleaning, disinfecting and deodorizing pet ears quick, easy and effective. The formula targets bacterial, yeast and fungal infections. Made with lactic acid, ketoconazole, benzoic acid and salicylic acid, the wipes remove dirt and debris while combating odors and keeping ears free of wax buildup. Veterinary Formula’s Ear Therapy Solution also available.,, (844) 600-8322



Let Your Pencil Do the Talking

The Dog Person Pencil from DOG & CAT CARDS makes the perfect add-on item to display on your checkout desk. Pet parents will love the fun, gold-foil sentiments on colorful backgrounds: Let’s Talk About Dogs, I Love My Dog, Dogs All Day, I Want More Dogs, Two Dogs Are The Same As One and What’s One More Dog? In sets of 24 bulk of the lead-core No. 2 pencils in any style or in wrapped sets of six., (626) 625-1175



Zesty-Paws-healthy aging

Live Long

ZESTY PAWS enters the pet longevity category with the debut of Healthy Aging NAD+ Precursor. Featuring Niagen, ChromaDex’s industry-leading cellular health ingredient, the supplement can help promote overall metabolic health and cellular energy and repair for dogs, as well as support normal brain and heart function, skeletal and muscle health, and may help with environmental stress. The Healthy Aging NAD+ Precursor pack includes one jar of Niagen (60 capsules) and one jar of the brand’s bacon-flavored Pill Wrap Probiotic Paste to hide the capsules while providing digestive and immune system support., (866) 934-3687



Clean Paws, Clean Floors

Your kitty customers will appreciate how the CASA LEO Litter Mat helps keep the house neat and smelling fresh, thanks to its high-quality materials and dual-layered rubber construction. The mat’s upper layer features soft but durable rubber in a honeycombed pattern that removes litter stuck to paws. The moisture-proof bottom layer traps litter, prevents urine leaks and helps reduce odors. Dumping and cleaning are easy, as the two layers separate along one edge. While designed for the company’s Leo’s Loo Automatic Self-Cleaning Litter Box, the mat complements any traditional or automatic litter box setup. Water washable, made of biodegradable material, and contains no heavy metals. In Avocado Green, Pretty Pink and Baby Blue.,



Nourishes Like Raw, Serves Like Kibble

With its new Kibble in the Raw recipes for dogs, PRIMAL PET FOODS uses a unique preparation method to maximize the nutritional value and digestibility of ingredients. Raw beef, chicken, pork or fish combine with steam-cooked sorghum, cold pressed oils and air-dried produce, and are then cold processed in small batches and freeze-dried into bite-sized pieces. No synthetic vitamins or minerals are used. In convenient scoop-and-serve recipes Chicken, Beef, Puppy, Small Breed, and Fish & Pork. Each comes in two sizes: 1.5-pound bag across all recipes; a 4-pound bag for Small Breed; and a 9-pound bag for Chicken, Beef, Puppy, and Fish & Pork.,, (800) 742-1312


Tulum dog collars

Collars & Leashes with a Cause

This beautiful collar and leash set comes from TULUM HANDMADE, a company focused on supporting and promoting the high-quality work of artisan women in southern Mexico. Available in a wide variety of designs, each set comes in a canvas bag with a thank you note explaining Tulum Handmade’s mission, plus a matching human bracelet as a symbol of gratitude. Sales also benefit the company’s dog rescue foundation based in Mexico. In XS to XL, and as individual accessories.,



Back by Popular Demand

SOLID GOLD has brought back fan-favorite, bestselling Green Cow canned wet dog food. It now contains nutrientboost, the brand’s proprietary blend of superfoods, amino acids, and plasma to support nutrient absorption as well as digestive and immune health. Formulated for dogs with sensitive stomachs, the recipe features highly palatable green beef tripe as its primary ingredient, which in combination with nutrientboost offers a flavorful and nutritious recipe gentle on the stomach and highly digestible. 13.2 ounces., (866) 934-3687



From Nature

The Catalyst All-Natural Cat Litter Mat features woven sisal, a durable and biodegradable fiber derived from the agave sisalana plant, known for its strength and resilience. Crafted to pair perfectly with CATALYST PET’s soft wood litter, the mat provides a natural, comfortable path for cats, capturing stray litter bits as they exit. Machine washable. Measures 24 by 36 inches., (844) 554-8837



Calming Cat Litter

More than four years of research and collaboration with world-renowned academic leaders went into creating Harmony Lavender & Bamboo Clumping Litter by NATURALLY FRESH. The first mood-boosting litter formula created using Givaudan MoodScentz+ technology, which enhances the natural calming properties of lavender and bamboo essential oils, leaving homes smelling fresh and clean while helping reduce potential restlessness for cats. Like other Naturally Fresh formulas, the Harmony product uses all-natural walnut shells, a top litter option for eliminating ammonia odor. The essential oils produce a fresh, gentle scent, as opposed to masking odors with harsh perfumes and chemicals. Sustainably grown certified, produced in solar-powered facilities and derived from a renewable resource.,



Get Movin’

With its new Soothe Advanced Mobility Chews, BUDDYREST aims to help arthritis by restoring joint function and cartilage, to soothe pain by easing joint inflammation, and to promote healthy joints by boosting collagen and quicker recovery from active injuries. Contains glucosamine HCl, MSM, chondroitin, organic turmeric, black pepper extract, vitamin C, yucca schidigera and vitamin E, with no grain, sugar, artificial flavors or colors, or added salt. Made in the U.S. 120 soft chews., (866) 675-3994




Named with Love

CBD DOG HEALTH adds to its lineup of CBD-infused treats with Nina’s Edibles. Named for Angela Ardolino’s cherished Doberman, whose battle with osteosarcoma inspired her to found the company, these crunchy meatballs combine delicious real food with beneficial CBD oil. Among the U.S.-sourced ingredients are turkey gizzard, duck feet, organic shiitake mushrooms, beef liver, beef spleen, green tripe and wild-caught anchovy. Each bag contains 250mg of CBD Dog Health’s proprietary full-spectrum hemp extract, with each meatball individually sprayed with the exact milligrams of CBD, ensuring a consistent and reliable dosage of at least 5mg of CBD in every bite. Hand-rolled and air-dried by Real Dog Box in San Diego, CA. Retailers have access to CBD Dog Health’s online academy, personalized, one-on-one support via a dedicated representative, and with their first order, a personalized initial training session with Carter Easler, director of education at the company.,



Glow Up

The Glow Xtreme Winter Reflective Dog Coat from CLOAK & DAWGGIE features a specially woven fabric with inherent light-reflective properties — when light hits the fabric, it glows and returns light back. The coat also proves super comfortable thanks to the company’s Precision Fit technology, a Velcro closure system at the top of the chest and under the rib cage that allows dogs to easily step in and out. The ergonomic design also features wide straps for ease of movement. Can be layered over or under harnesses. In XXS to XL.,




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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