Connect with us

Press Releases

Veterinary Formula Introduces Standout Chews for Pet Owners

Smart Vitality premium supplements debut new look and improved formulas.




(PRESS RELEASE) FORT LAUDERDALE, FL — Veterinary Formula announces that its Smart Vitality Premium Supplements have a fresh look and improved formulas. Veterinarian-formulated and prepared with superfoods and extracts that have been meticulously selected, the tasty pork flavor is just a bonus. The line of soft chews includes:

  • Ultimate Hip & Joint: Crafted with glucosamine HCI and Chondroitin Sulfate to help maintain healthy, flexible joints and cartilage.
  • Complete Gut Health: Featuring a balance of probiotics and prebiotics, it delivers good bacteria to support digestion, immunity, and intestinal balance.
  • Senior Support: Includes a powerful blend of superfoods and nature-based nutrients to promote healthy joints, skin, gut, and immunity.
  • Pet Calm: Made with Suntheanine L-Theanine and L-Tryptohan to foster a sense of relaxation and help pets maintain a normal disposition.

“At Veterinary Formula, we’re proud experts in canine health, crafting our formulations to meet every dog’s individual needs at pet parent-friendly prices and ensuring accessibility to neighborhoods across the US,” said Brent Stern, chief commercial officer of SynergyLabs, parent company of Veterinary Formula. “Our premium supplements are grounded in scientific research, featuring ingredients that have been rigorously tested for effectiveness and evaluated for quality.”

Each supplements’ packaging features QR codes that direct pet parents to landing pages, unifying the in-store experience with enhanced online details, to ensure they are purchasing the right product for their pet’s specific needs.

Made in the USA and without any artificial flavors or preservatives, the supplements are available in 30-count and 100-count canisters for a suggested retail price ranging from $12.99 – $24.99.

About Veterinary Formula

For more than two decades, Veterinary Formula has been one of the world’s most trusted pet care brands. As part of the SynergyLabs family of brands, they offer best-in-class medicated solutions, grooming products, supplements, and treats that support canine and feline health. With deep expertise in product development and unparalleled research and development experience, they’re dedicated to providing pet parents with the smartest way to care for their pets. Made in the USA, in a cGMP facility, with high-quality ingredients, each product is based on science, tested for efficacy, and assessed for quality. For more information, please visit




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

Promoted Headlines

Most Popular