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Shawna Schuh

Go Lie Down! How Taking a Break Will Help You and Your Business

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One thing our pets teach us is that resting is part of the day.

“Go lie down,” we say to our canine companions.

We don’t need to tell them to do this. Dogs lie down to wait, they lie down to rest, and they settle down when the action stops.

Are you doing that for you? When do you plan on lying down awhile?

If you have a pet business, you’re already thinking about Christmas, but taking some time now to stop all the activity could be the best thing you can do for your business.

But how? Most pet professionals feel overworked. The really healthy and successful ones know that the time they take to refresh and renew is time invested in helping them think more clearly, come up with new ideas and give a fresh perspective to their team and customers.

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Try these three mini-rests that can be done almost anytime.

  • Go to water. Airbnb is so easy to use, and it’s staying someplace people actually live, rather than a sterile hotel. Plus, you can be close to water, which has a calming effect on nearly everyone. The ocean, a river or a lake — any of these will help you re-level your tank. Extra idea: Blow up the air toys and float on the water.
  • Give yourself a spa day. Nourishing your body with healing touch is one of my favorite re-energizing activities. Our pets are healthier when we pet them (and, yes, it benefits us too). But who “pets” us? Hire a professional for a massage, a facial or a pedicure, and feel the love as our pets do.
  • Lie or walk barefoot on the earth. You can do this during a picnic, when you camp, or even at home in your yard. It’s amazing to me how humans no longer connect to the energy of the earth.

Dogs lie down on the ground often, and they are healthier for it. Why not us?

Ask yourself when was the last time you actually touched the ground? Walked barefoot outside, got your hands in dirt? This is the best way to ground yourself. Dogs get this.

These refreshing ideas will benefit you, but even better, they will help your family, team and customers because you will feel, look and communicate better.

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SHAWNA SCHUH  is a certified speaking professional, an executive coach, master neuro linguistic programming practitioner and president of Women in the Pet Industry Network. Email her at shawna@womeninthepetindustry.com


This article originally appeared in the July-August 2018 edition of PETS+.  

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Shawna Schuh

 Pushing the Pig: Try It, and You’ll See Why It Doesn’t Work

Stop pushing…

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I’M THE KEEPER of a pig, the size of which is an interesting subject. Herbert the Hogster is a mini pig. And now that he is in his fifth year of life, though I have no scale to weigh him on, nor could I lift him to gauge it that way, it’s looking like he could weigh in at 150 pounds or more.

I share this with you because Herbert has taught me an important leadership lesson recently. He was in the house uninvited. Sometimes I invite him into my office, which has a door to the outside and stone floors for easy cleanup of dirty hooves, but he snuck through the barrier and into the main part of the house and was heading in the direction of the dog food when I spied him.

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Immediately, I got behind him to push him back through the door and into the outside. He was having none of it. He planted his little hooves, and the more I pushed him, the more he grunted and squealed his displeasure.

That’s when I realized you can’t push a pig. Especially one that outweighs you.

This situation is like others we encounter where we want one result, and it seems nearly impossible to attain it by what we’re doing. Think about how you have sales goals — and because of those sales goals you do some pushing. And if you are feeling behind or overwhelmed, you might be pushing from behind. And nothing is happening.

Kinda like pushing a pig. No matter how hard you push, no matter how much you want to move forward, no matter how “nice” you are, that pig is not budging a bit.

So I stopped pushing.

I would like to say that I made this decision with a clear head and without using any off-colored words, but let’s suffice it to say after exhausting my strength and patience, I decided to take a different approach.

Do you quit pushing when the results are not there? Or do you keep at it because it’s the easiest thing to do or the thing we know? And do you notice that the harder you push the less you accomplish? This is true for so many things.

For me, it was my immediate reaction and that’s the real lesson. If I had stopped for a moment and thought about it, I had several other options that I could have done, including the one I did next: I went and got some pig food and put it in a pan so when I shook it, the sound made the most alluring and effective noise that Herbert wanted to follow. Which he did, right outside!

Next time before I — or you — push the pig, remember this lesson:

  • Think before reacting.
  • Determine the best plan or plans.
  • Lure rather the pressure.

Anytime things come to a standstill in your business, stop pushing the pig and do something else.

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Shawna Schuh

4 Steps to Pair with the Right Mentor

Tips for gaining the most from the experience.

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WHEN I WAS STARTING out in business, I sought both coaching and mentorship. When I paid for coaching, I gained value. When I sought mentorship, it usually fell flat, until I joined a structured program that had mentees and mentors go through an interview process. I happened to score a wonderful mentor, however another woman who went through the program found little value in her experience.
So to help you find a mentorship and to gain the most from it, here are the steps.

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1. Have the right goal. The more you know and communicate what you want from a mentor, or what you want in seeking mentorship, the better. You don’t get results without stating what you want them to be.

2. Determine a time frame. When each of you knows what you are agreeing to, you can use your time more effectively. From the length of the mentorship to when and where and for how long you will meet. Treat this like any important appointment and respect each other’s time.

3. Be prepared. When someone has asked me to mentor or wants to learn from me, I usually ask them to come up with the top questions they want to ask. This throws people off, which is surprising. If you are going to use leaders’ time, then use it well. Asking them to tell you their story is a waste of their time. Get to what you want. If you do not know what you want, then you are not ready for a mentor yet.

4. Set clear expectations. Mentors are not your teachers, your parents nor your accountability police. They are guides, so seek their wisdom rather than their secrets or systems. If they choose to provide you with those things, it’s wonderful; however, ask questions that will help you move forward rather than expecting the mentor to give you a plan. You can even ask them how they would most like to provide guidance, and then you can adjust from there.

Most important of all, a mentor is someone who is willing to give you their most important asset: their time. And so the most important thing to remember is to use their time well, which in turn will be an excellent use of your time, too.

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Shawna Schuh

To Get to the Bottom of a Complaint, Pause, Smile and Ask

When a customer lies, it may not be for the reasons you think.

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THE RESTAURANT IS a favorite of mine. The food is good, and it’s fun and kinda funky. When we sat down to meet for this first date, I had no expectations. The conversation was fast and fun, and so we decided to order dinner. He ordered a burger and fries, me a salad.

When the food came, the female server set it down with a flourish, and it looked great. I barely had a moment to admire my salad when the man sitting opposite me said, “The fries are cold.”

The server was momentarily stunned but quickly recovered and said, “I’ll bring you new ones.” And she hightailed it out of there to have a word with the kitchen.

There was a pause, so I said, “I’m so sorry you got a bad order, this place is usually great.” Because, of course, I’m feeling bad for suggesting a place that, it turns out, serves cold food. What does that say about my taste and judgment?

Then he said, “No worries, the fries aren’t really cold. There’s just not enough, so now they’ll bring more.”

I blinked in stunned silence and then gathering my wits about me asked, “Do you do this often?” To which he said, “Only when I think I’ve been shorted on something.”

Think about this for a moment. Where do you land on the right or wrong of this exchange?

As a consumer, you might agree that if you feel shorted in service, or product, or value, it’s within your rights to complain or ask … but to lie?

As a business owner, you may feel outraged and taken advantage of by a customer who is clearly misleading you or your team for additional gain.

Here’s my take from a leadership standpoint:

  • Pause to take a breath. This can allow you to get emotions in check.
  • Smile. This may be forced — after all, they are bringing up a complaint.
  • Ask a question. This is the best thing however only if it’s a question that still makes the customer feel in control (rather than wrong), and it clarifies the real issue.

The example in this instance may have been that the server could have paused, smiled and asked, “Do you want me to replace them?”

Since the answer is most likely yes, then take the whole meal away.

If you get pushback — “It’s OK, just bring me more fries” — this is when you know the real intent behind the comment, and you can say, “If the fries (or whatever the complaint is) are not to your liking, we must check your whole meal so you are completely satisfied.”

If you have a pet business, you’re not selling fries, of course. However, you do have some customers who are hard to satisfy, and they can surprise you or take advantage of you, all the while feeling justified in doing so. Luckily, the same techniques will work: Pause, smile, ask a question.

Think about and discuss with your team the kinds of questions that are able to get to the bottom of the issue (or customer intent) without making the customer feel wrong.

For me, I learned several things that evening, the most important being to put myself in the position of both the customer and the business owner. If all of us did that more, maybe the experience for everyone would be better.

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