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Green Gruff Launches Daily Supplement Line at Global Pet Expo

The products, made with organic, vet-approved ingredients, support common canine ailments including anxiety, stress, itching, digestion, and hip and joint mobility.




(PRESS RELEASE) BOCA RATON, FL — Green Gruff, announced its formal launch into the pet industry at this year’s Global Pet Expo. Green Gruff daily dog supplements were formulated with the expertise of veterinarian Dr. Jeff Powers and animal nutritionist Serge Boutet to support common canine ailments including anxiety, stress, itching, digestion and hip and joint mobility.

Made using organic, vet-approved ingredients, including select products infused with CBD, the key protein found in Green Gruff chews is cricket protein, a sustainable complete protein that promotes greater absorption of active ingredients into the bloodstream. With less land usage than chickens, more protein per pound and less emissions than livestock, cricket protein is also ideal in terms of sustainability, which is a cornerstone of Green Gruff’s mission. Certified by the Pet Sustainability Coalition, Green Gruff’s ingredients are sustainably-sourced, the jars are made from up-cycled plastics and the supplements are manufactured in the US without heat and water within 100% solar powered facilities, which earned their manufacturing process a Good Manufacturing Practice certification and The Safe Quality Food Program certification.

Green Gruff also offers a line of daily dog supplements that are enhanced by CBD which undergo thorough testing to ensure safety and transparency so consumers know exactly what is and isn’t in their dog’s supplements.

“We’re excited to be launching into the Pet Industry at Global Pet Expo,” says CEO and co-founder, Jonathan Persofsky. “I started Green Gruff out of my love for dogs and the pet industry is the perfect channel for us to reach the most dogs possible.”

Founded in 2019, Green Green has seen tremendous retail success online and through independent supermarkets, pet stores, cannabis dispensaries and health food stores. Green Gruff currently has 14 SKUs designed to target the most common ailments that dogs experience in their lifetime: ‘Ease’ for Joint & Hip, ‘Relax’ for Calming, ‘Soothe’ for Skin & Coat and ‘Detox’ for Immunity, all of which are available in 24-chew resealable bags or 90-chew jars for $9.99 and $27.99, respectively. Green Gruff also offers its ‘Ease’, ‘Relax’, and ‘Soothe’ formulations enhanced with CBD for $14.99 and $44.99 (24-count and 90-count). Future plans for Green Gruff include enhanced national distribution at retail chains and brick and mortar stores.

You can learn more about Green Gruff by visiting Global Pet Expo booth #746 or online at




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