Connect with us


GROOM’D Trade Show Set for March 10-12

The event will take place in the Atlanta area.




RIVERSIDE, CA — GROOM’D, the grooming-focused conference and trade show produced by World Pet Association, is set to kick off next month at the Georgia International Conference Center in College Park, GA.

From March 10-12, GROOM’D will bring three days of educational opportunities, networking parties, grooming contests and product sourcing to over 3,000 grooming and pet care professionals from across the U.S.

Formerly known as Atlanta Pet Fair & Conference, the event received a fresh look and name in 2022.

“We can’t wait to meet this year for the first-ever GROOM’D and continue providing pet grooming and services/boarding professionals with everything they need to transform their passion into profitability,” said Vic Mason, president of WPA, in a press release. “We are excited to debut GROOM’D next month. We wanted our branding to feel modern, fun and represent everything the pet services community brings to our annual event. The new, simplified logo, name and colorful imagery accomplish those objectives and convey the true nature of the show — professional, energetic and exciting.”

More from the release:

GROOM’D 2023 will feature:

Top-Notch Education Led by Industry Experts

With more than 95 hours of education including 58 seminars, live demos and hands-on workshops led by industry experts, GROOM’D provides unmatched opportunities for pet styling professionals of all experience levels to perfect their craft and grow their businesses. The show also offers 10 courses (including three CPR classes) that provide continuing education credits for professionals maintaining their Professional Grooming Credential (PGC). Non-PCG groomers also benefit from these sessions by updating their foundational knowledge, safety and technical skills. The comprehensive education program will take place Friday-Sunday and will feature several new and fan-favorite sessions, including:

Jonathan David: “Groom-A-Doodle Do!” (live demo)

Jodi Murphy: “Poodle Miami Trim” (live demo)

Teri DiMarino: “Ready-Set, Go – Bathe, Prep, Dry!” (PGC course)

Dr. Cliff Faver: “Hair and Skin 101” and companion course “Advanced Hair and Skin: A Recipe for Success” (PGC courses)

Dale Sanson, PhD, MBA: “What is in My Grooming Products?” (PGC course)

Chris Anthony: “Caring for You – Your Most Irreplaceable Tool”

Joe Zuccarello: “Maximizing Productivity Through Schedule Management”

GROOM’D will welcome 27 industry experts to lead these sessions at this year’s event, including several participating for the first time as speakers:

Samantha Palya: “From Pet Groomer to Enrichment Stylist” and “How to Enhance Your Business Through Enrichment Based Grooming”

Nelva J. Bryant, DVM: “Pet Travel — How to Prepare for Travel Via Air” and “Common Infectious Diseases in Pets”

Elli Bultemeier: “Grooming the English Cocker Spaniel,” “Drab to Fab Doodle” and “Pricing for Profit”

Mindy Dinwiddie: “Geriatric Grooming Certificate Class” and “Client Communication: How to De-escalate Angry Clients”

Denise Heroux: “Setting Up Your Business for Success with Employees,” “Successful Employee Management” and “You Are Ready to Hire … Now What?”

Sierra Elbert, PGC, ICPG, PDS, MPS: “The Dance: Business Practices of the Professional Pet Groomer” and “Doodle and Poodle Mixes”

Imani Jeffries: “Mobile Grooming 101: The Ins and Outs of a Successful Mobile Grooming Business”

Grooming Competitions

Grooming all-stars of all experience levels will have the chance to compete for $15,500 in prize money and showcase their talent in multiple contests. Celebrity judges include:

Jonathan David (Owner, That Groomer Guy Mobile Pet Grooming): Featured expert for Animal Planet and ABC’s “The View;” award-winning competitor, journalist, and judge; GroomTeam USA member 2008–2009 *Best in Show judge for GROOM’D 2023

Victor Rosado (Master Groomer, EDUGROOM): World Grooming Gold Team Champion, Belgium 2017; #1 United States Groomer 2017; 100+ awards in Sporting, Handstripping, Scissored Breeds, and Poodles Tournaments

Jodi Murphy (Owner, Jodi Murphy Grooming Products): Certified Master Pet Stylist, GroomTeam USA member for four years, #1 United States Groomer 2004, Best American Groomer in 2005 and 2006, World Championship title winner

Adriane Pope (Owner, Adriane’s Groom & Go Mobile Grooming): Cardinal Crystal Award, Mobile Groomer of the Year and Creative Groomer of the Year nominee; Dog World, World Champion Creative Groomer, 2017; featured in “Well Groomed” HBO documentary, 2019

Innovative Pet Care Products

More than 100 exhibitors will showcase the latest in shears and tools, fashion and accessories, wellness products, technology and more at GROOM’D. Attendees will receive exclusive show deals and discounts from many of the industry’s top suppliers, providing an affordable way for attending groomers and pet care professionals to secure the best new products on the market.

In-Person Networking and Connections

GROOM’D brings together more than 3,000 grooming and pet care professionals for industry networking events that facilitate idea sharing and collaboration. This year’s networking reception will be held Friday, March 10 from 5-7 p.m. The Paint & Pour Party will be held Saturday, March 11 from 5:30-7:30 p.m. and is a ticketed event with limited spaces.

For more information about GROOM’D and to register, visit Connect with GROOM’D online on Facebook, Instagram, and Twitter.

About World Pet Association

Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. WPA connects and informs pet professionals through industry-defining trade shows SuperZoo and GROOM’D (formerly Atlanta Pet Fair and Conference), as well as WPA365, a robust online community. Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide business resources, education, content and services to ensure pet product retailers have the support they need to be competitive. For more information about WPA, its industry events, WPA365 or to become a member, visit




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular