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Happy Again Pet Introduction: Happy Joints = Happy Dogs!




(PRESS RELEASE) What if we could help reverse the aging cycle of our pets? And better yet, what if we could help prevent it? A biotech scientist in Germany has figured out how.

Founded by Anja Skodda, scientist specializing in cartilage tissue engineering and avid animal and dog-lover, Happy Again is uniquely formulated to maintain the cartilage of younger dogs to prolong their youth, and to help rebuild it in older dogs to improve their mobility.

It all came about after Anja’s beloved skateboarding bulldog, Tony, developed arthritis and his vet said that he could no longer skateboard. When he couldn’t skate anymore, my heart broke,’ says Anja. ‘So I used my research to develop a formula for him and within weeks of taking it, Tony was playing and skating again. Now it’s my life mission to help all dogs be happy and healthy.’

Happy Again is now gearing up to launch in the United States. 


Every ingredient, including the highest quality collagen, is sourced in Germany. The formula aids dogs through both phases of life. In ‘Younger Pups’, Happy Again is used as a preventative measure, helping keep young dogs’ joints elastic, their cartilage strong, and their coats shiny; In ‘Aging Dogs’ who start to suffer from arthritis or dysplasia in their joints, Happy Again offers relief. As a dog ages, the collagen in their joints will naturally start to deteriorate, resulting in stiffness and joint pain. Happy Again’s topgrade blend of collagen, glucosamine, hyaluronic acid and vitamins can help combat this natural cycle and improve your dog’s life. The supplements are free from sugars, fillers, preservatives and artificial flavors, meaning you’re only feeding your dog the very best.

And best of all? You’ll actually be saving money with Happy Again, because the level of collagen in each supplement far exceeds the amount of collagen in any other leading competitor. To match the amount of collagen in just one scoop of Happy Again, you’d need four servings of other leading collagen powder, or 9.5 collagen tablets or 117 chews. That’s a lot of chews!

It’s easy to sign up – just visit and we’ll deliver your required number of canisters straight to your door every three months. So what are you waiting for? If a healthy lifestyle and balanced diet aren’t enough for us to maintain optimal health, it isn’t enough for our dogs, either. Happy Again will keep your best friend healthier and happier, for longer.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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