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Happy Again Pet Teams up with Cesar Millan

It’s planning to launch collagen chews this Fall.




(PRESS RELEASE) Happy Again Pet, a collagen supplement formulated to improve the joint health of dogs, will be partnering with pet behaviorist Cesar Millan. Millan has worked the dogs of a number of high-profile clients, including Tom Brady and Gisele Bündchen, Will Smith and Jada Pinkett Smith, Charlize Theron, Eva Mendes, Kaley Cuoco, Scarlett Johansson, Jerry Seinfeld, Hilary Duff, Odell Beckham Jr., Pink, and many more.

In September, Millan will be embarking on a residency in Las Vegas at the MGM Grand to further share his knowledge and story with the world. Millan is an equity partner in Happy Again, one of the first products in the supplement space endorsed by him.

Happy Again is a unique, proprietary formula created to maintain the cartilage of younger dogs to prolong their youth, and to help rebuild it in older dogs to improve their mobility. Happy Again combines the highest-grade blend of collagen, with a blend of glucosamine, hyaluronic acid and vitamins for maximum effectiveness. Dogs’ joints are primarily composed of collagen, which naturally deteriorates with age, often resulting in stiffness and joint discomfort.

The supplement was created by biotech scientist and dog lover, Anja Skodda, to help her own pet, Tony, who was experiencing age related discomfort. A stubborn bulldog that was trained using Millan’s methods, Anja was familiar with Millan’s work and effectiveness firsthand. After meeting, Millan tried Happy Again with his own pets and after watching them experience the benefits of the supplement, a partnership was born.

The supplement is sold at major U.S. retailers, including Happy Again Pet, Amazon, Healthy Spot and launching soon on This fall, Happy Again plans to expand its product categories by launching collagen chews, as well as joining Millan’s live tour.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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