Connect with us

Headlines

Here Are 3 Pet Food Trends to Watch in 2019

Packaged Facts released a new report.

mm

Published

on

ROCKVILLE, MD — The U.S. retail market for dog and cat food ended 2018 with sales of $27 billion, up more than 4 percent compared to 2017, according to market research firm Packaged Facts.

The finding appears in the company’s new report Pet Food in the U.S., 14th Edition.

Packaged Facts attributes much of the growth in the pet food market to the rapid acceleration of online sales, driven especially by Amazon.com and Chewy.com.

“Although brick-and-mortar retailers have been losing sales to e-tailers, the Internet has been delivering incremental sales growth in the pet market overall,” said David Sprinkle, research director for Packaged Facts. “E-commerce sales have, in fact, been so strong that they have been more than off-setting sluggish pet product sales in other channels. We at Packaged Facts estimate that 12 million households purchased pet products online in 2018, attracted by the competitive prices and the endless aisle appeal of Internet sellers, and this number will only increase in the coming years. For pet food marketers, an omnichannel approach is therefore a necessity in a business whose consumer base will increasingly be doing some or all of its pet food shopping online.”

In 2019 and beyond, Packaged Facts forecasts that “blockbuster online sales will play an important part in the market’s future,” according to a press release from the company. But this isn’t the only trend that will drive the market.

Here are three other important market drivers that Packaged Facts highlights in the report:

Advertisement
  • Personalized Pet Food. “Customized, personalized pet foods embody a range of overlapping trends, taking advantage of the ease and convenience of online sales, the desire for top notch ingredients and clean label foods, and pet owners’ desire to provide human-style variety to their pets,” said Sprinkle.Packaged Facts’ research reveals that opportunities in personalized pet food range from home-delivered, customized pet food to the use of meal toppers and add-ins, and even in-store test kitchens. Marketers and retailers are experimenting with these trends, including Petco with its JustFoodForDogs in-store kitchens, Purina with its customized Just Right brand sold online, and Ollie with its partnership with Jet.com. Allowing pet owners to pre-craft meals that are delivered to their doorstep, customize bulk foods with broths or toppers, or subscribe to a service that provides freshly prepared meals are all ways pet food marketers can cater to pet owners’ desire to go above and beyond standard kibble and spearhead the next generation of superpremium pet food.
  • Spotlight on Sourcing, Sustainability and Animal Welfare. “Pet owners want safe, nutritious foods for their fur babies, and two opportunities tie in with this demand — ingredient sourcing and ingredient claims,” said Sprinkle.Packaged Facts reports that a greater degree of transparency on the part of pet food marketers will be key to winning and keeping pet owner trust, with “clean” labels that tout ingredients sourced in a safe, sustainable and ethical manner playing a big part in pet owners’ decision-making process. The other side of this coin involves a laser focus on ingredients, whether from a functional perspective or to highlight “free-from” claims, further educating pet owners as to how good nutrition can help their pets live longer and healthier lives. Today’s pet owners are looking for ingredients that support overall health and help manage health conditions, but they are also looking to avoid ingredients that they feel are unsafe or that have been raised/harvested/created in a way that is socially, ethically, or environmentally irresponsible. Accordingly, pet food marketers need to promote sought-after ingredients while ensuring their labels tell the full and true story.In related trends, Packaged Facts expects to see the progressive edge of superpremium pet food shift from the ingredient label to broader, more holistic concerns such as the preservation of natural nutrition (largely through fresh pet foods), and to see “superpremium” increasingly encompass the proactive involvement of prestige marketers and retailers in economic system, sustainability, and animal welfare initiatives.
  • Premiumized (Further) Cat Food – The dog food category has long been the primary focus of superpremium pet foods. In many cases, companies have introduced products for dogs and then spun off cat products almost as an afterthought (a case in point being grain-free), rather than building distinctive superpremium cat foods brands from the ground up. This is in obvious contrast to the best-selling mainstream cat food brands, such as Fancy Feast, Sheba, Friskies, and Meow Mix, all of which are tightly focused on cats and cat owners. Now that superpremium dog food has gone mainstream, it is time to turn the spotlight on our feline friends.Despite the plethora of cat food options on the market, many cats still suffer from conditions that could be alleviated with better quality, more focused nutrition. Not only is the feline digestive tract markedly different from the canine, cats tend to suffer urinary tract issues with much greater frequency. Misconceptions also abound regarding a cat’s need for hydration; periodontal issues are widespread (affecting 70 percent of cats over 2 years of age and 85 percent of those over 5); and cat obesity is at an all-time high. Many of these critical health issues can be helped or even resolved by a more nutritious diet. Because cat owners are increasingly informed about the health and nutritional needs of their cats, they are increasingly receptive to — and willing to pay more for — better quality products, leaving it to pet food makers to continually raise the health and wellness bar.

Advertisement

FEATURED VIDEO

JIM ACKERMAN

You May Not Believe It, But Long Ads Generate More Sales

You may have heard that less is more. But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman. In fact, he says ads with longer text often outperform those that are short and sweet.

Promoted Headlines

Headlines

Pet Supplies Chain Signs 22 Franchise Agreements

The deals will result in 46 stores.

mm

Published

on

LIVONIA, MI — Pet Supplies Plus announced that it welcomed 46 new franchise store deals in the first half of 2019.

Twenty-two new agreements represent the 46 locations.

The stores will be developed across Texas, Florida, California, Michigan, Kentucky and New Hampshire.

Pet Supplies Plus stated in a press release that it has attracted franchisees from varying backgrounds, including former corporate positions, military veterans and entrepreneurs. Additionally, four franchise brokers have signed on to open their own Pet Supplies Plus stores.

The brand currently has 460 locations, according to the release.

Advertisement

“We consistently add 30 stores a year, in part because franchise candidates know our tagline, ‘Minus the hassle,’ also refers to our franchise opportunity,” said Pet Supplies Plus CEO Chris Rowland. “We ‘minus the hassle’ out of business ownership and handle the back-office duties like merchandising, marketing, supply chain, promotions, pricing and managing social media allowing our franchisees to focus on what they love to do – engaging with neighbors (a term Pet Supplies Plus uses for customers) and building strong store teams.”

Additionally, six existing franchisees signed franchise agreements further investing in the brand. These six current franchise agreements account for 22 of the new store deals, with one franchise group committed to adding 15 more locations.

Continue Reading

Headlines

Pet Food Maker Opens $200M Plant

It’s located in Richmond, IN.

mm

Published

on

RICHMOND, IN — Natural pet food brand Blue Buffalo announced the opening of its $200 million manufacturing plant in Richmond, IN.

The 400,000-square-foot plant will create 165 full-time jobs in food processing, quality assurance, maintenance and plant management. The 125-acre campus increases the U.S. production capacity of BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom dry dog and cat foods.

“Blue Buffalo is focused on enhancing the health of pets by providing dog and cat food made with the highest quality wholesome, natural ingredients,” said Billy Bishop, president of Blue Buffalo Pet Foods, a division of General Mills Inc. “Our new state-of-the-art plant in Richmond exceeds industry standards in food safety and product quality, and will allow Blue Buffalo to feed more pets and reach more pet parents wherever they shop.”

The plant has the capacity to produce more than 1 million pounds of dry dog and cat food per day.

“With this expanded manufacturing capability, General Mills and Blue Buffalo can better meet the growing demand for pet food made with natural ingredients,” said Jeff Harmening, General Mills chairman and CEO. “This new plant is another example of General Mills accelerating the growth of our natural and organic brands. As an Indiana native, I’m also proud that Blue Buffalo is creating jobs and fueling the local economy in Richmond and surrounding areas.”

Construction of the plant started in 2016. It is Blue Buffalo’s second company-owned manufacturing plant, with the first facility located in Joplin, MO. Blue Buffalo products can be found at pet specialty stores and grocery, drug store and mass merchandise retailers in North America as well as Amazon.com, Chewy.com and other online stores.

“Job creators around the world continue to choose to grow their operations in Indiana because of our low costs and highly-skilled Hoosier workforce,” said Indiana Gov. Eric J. Holcomb. “Companies like General Mills and Blue Buffalo are taking notice, and we’re thrilled for them to make their premium pet food in the strongest manufacturing state in the country. Blue Buffalo’s Indiana growth will provide quality career opportunities to Hoosiers, and we look forward to their many years of success in our state.”

Continue Reading

Headlines

Pet Care Product Company Acquired

MiracleCorp purchased the Natural Chemistry Pet & Home brand.

mm

Published

on

MiracleCorp has announced the acquisition of Natural Chemistry Pet & Home brand, known for its natural flea and tick, grooming and pet care products, from Muntech Products.

Financial terms of the deal were not disclosed.

“We are delighted to integrate the Natural Chemistry Pet & Home line into our Miracle Care brand,” said Patricia Weimer, COO of MiracleCorp. “We expect this to be a seamless transition over the next 6 weeks where we expect to provide incredible products along with MiracleCorp’s extremely high fill rates and comprehensive top of class customer service.”

Alison Cremeans, marketing manager at MiracleCorp, added, “Their premium, natural products complement our Miracle Care assortment perfectly. These products are both very effective and affordable which will resonate with retailers, pet parents and pet professionals.”

“We are delighted to pass along the high preforming Natural Chemistry Pet & Home assortment to the very capable team at MiracleCorp, so that we may shift our focus to other strategic initiatives,” said Christian Shaffer, COO of Muntech Products.

All Natural Chemistry Pet & Home products are now available through MiracleCorp and ready to ship from their Dayton, OH, headquarters. Natural Chemistry Pet & Home products will be on display at SuperZoo in the MiracleCorp booth 4159.

Continue Reading

Most Popular