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Here’s Why Pets Aren’t Getting the Vet Care They Need

The survey was conducted by the Access to Veterinary Care Coalition.

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In the past two years, nearly 28 percent of households experienced barriers to veterinary care, according to a new survey.

Dogs and cats living in lower-income households and with younger pet owners are most at risk for not receiving recommended care. The overwhelming barrier for all groups of pet owners and all types of care is financial, with 80 percent unable to obtain preventive care due to financial constraints, 74 percent for sick care, and 56 percent for emergency care.

The survey was conducted by the Access to Veterinary Care Coalition, a partnership of for-profit and nonprofit veterinary service providers, animal welfare and social service professionals, and educators, working in collaboration with the University of Tennessee, Knoxville’s College of Social Work.

“Lack of access to veterinary care is a complex societal problem with many causes,” said Michael Blackwell, chairman of the coalition, veterinarian, former dean of UT’s College of Veterinary Medicine, and director of the Program for Pet Health Equity. “This report furthers our understanding of these complex and interrelated issues and can guide stakeholders in the development of solutions to reach underserved families with pets. Barriers to veterinary care can be mitigated through determined effort and better alignment of existing resources to achieve this outcome.”

The coalition’s report Access to Veterinary Care: Barriers, Current Practices, and Public Policy identifies the need for better solutions that allow more people to obtain veterinary care.

The study confirmed that veterinary service providers recognize the severity of the problem and feel a commitment to explore ways to address it. The highest level of agreement expressed by veterinarians in the survey was in response to the statement: “All pets deserve some level of veterinary care.” Almost all respondents — 95 percent — either agreed or strongly agreed with the statement. Nearly nine out of 10 respondents indicated they agreed or strongly agreed that owned pets are a member of the family. Similarly, 87 percent agreed that not being able to obtain needed veterinary care impacts the owner’s mental and emotional health.

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The report also includes results of research that focuses on pet owners experiencing housing insecurity; technical reports from experts on pets as family, evolving animal welfare laws, public health, and for-profit and nonprofit veterinary practices; and a discussion of issues and attitudes that are relevant to access to care in veterinary practice.

The study was commissioned through a grant from Maddie’s Fund, a national family foundation created by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals, to better understand the barriers faced by pet owners across the socioeconomic spectrum.

“This is a critical report for the future of the veterinary profession and the animals we made an oath to help,” said Dr. Laurie Peek, of the Maddie’s Fund Executive Leadership Team. “It will truly revolutionize the status and well-being of companion animals.”

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Pet Food Startup Appears On ‘Shark Tank,’ Gets $550K Investment from Mark Cuban

The money comes from Mark Cuban.

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BERKELEY, CA — Wild Earth, a biotech startup company focused on pet food, announced that it has accepted an investment of $550,000 from serial entrepreneur, investor and owner of the Dallas Mavericks Mark Cuban on the ABC hit SHARK TANK. The episode premiered Sunday, March 17, and is available on demand at ABC.go.com for a limited time.

Cuban’s interest in Wild Earth stems from both his belief in scientific/technological solutions and his concern for environmental sustainability. Upon pitching the Sharks, Wild Earth had raised $4 million from both leading Silicon Valley and impact investors. Cuban’s ownership stake in Wild Earth is 10 percent.

“There’s an enormous potential market for lower-cost, sustainable protein to feed the growing worldwide pet population and Wild Earth is now the alpha dog in this space,” Cuban said.

Wild Earth’s treats, and its upcoming food for dogs, are made from eco-friendly and renewably sourced Koji (Aspergillus oryzae). Koji is a complete protein containing all ten essential amino acids dogs need, and requires dramatically fewer resources than farming animals to produce the same nutritional value. With 25-30 percent of meat’s environmental impact in the U.S. attributed to pet food, Wild Earth is developing alternatives to ensure we can sustainably nourish more than a billion pets by 2050.

“The Sharks were understandably tough on me, and questioned the need to create healthier and more sustainable products for our pets, but Mark, the biggest Shark of them all, understood our mission and the massive opportunity best,” said Wild Earth CEO Ryan Bethencourt. “Mark and his team’s impact has already been huge — since their investment, we’ve successfully launched our first three products and gone nationwide both online and in retail.”

Cuban, owner of the 2011 World Champion Dallas Mavericks and the bestselling author of “How to Win at the Sport of Business,” is owner and chairman of AXS TV (www.axs.tv). He co-owns the Landmark Theater chain, Magnolia Pictures, and Magnolia Home Video; founded HDNet, Broadcast.com, and MicroSolutions; other successes include Mahalo, JungleCents.commotionlift.comFilesanywhere.com, Naked Pizza and 140Fire.com. For more information visit markcubancompanies.com.

Wild Earth’s Good Protein Dog Snacks are free of animal ingredients, antibiotics, growth hormones, artificial preservatives, artificial flavors, artificial colors, additives, fillers, and mystery ingredients. The veterinarian-developed formula offers omega fatty acids, digestion-boosting enzymes, and prebiotics to support gastrointestinal microbiomes.

Wild Earth treats are available in five-ounce bags online at WildEarth.comAmazon.com, at select brick-and-mortar retail stores, and wholesale to pet food retailers.

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Grooming-Tools Brand Acquired

The tools will be rebranded and redesigned.

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Fetch for Pets, a New York-based pet-product manufacturer, has purchased Spetacular grooming tools from Vu Promo Inc.

Financial terms of the deal were not disclosed.

Fetch designs, develops and distributes grooming liquids and tools as well as products in the categories of dental care, stain/odor control, waste management, toys, apparel, accessories, treats and more.

The Spetacular tools are widely distributed at Walmart stores. Fetch plans to rebrand and redesign the tools, incorporating proprietary bristles and making them more lightweight and ergonomic.

Spetacular plans to reintroduce the brand, with the products hitting shelves and walmart.com by summer 2019.

The grooming tools will be for both dogs and cats. Their price range will be $7.99 to $9.99.

“We’re always looking for new opportunities to enhance a retailer’s set,” said Steven Shweky, CEO of Fetch. “Seventy percent of our company is comprised of product developers whose sole focus is to innovate and bring something new and exciting to our retail partners.

“This is just the first of many new brand launches and overhauls we have lined up for 2019.”

Check out the company at Global Pet Expo booth 4067.

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Stop by the PETS+ Booth at Global, Play with a Puppy — and Maybe Even Find Your New Pet

Florida Little Dog Rescue will be at our booth all week.

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Attending Global Pet Expo? Miss your pet?

Come to booth  4039 to get your free subscription to PETS+ Magazine and meet your new best friend.

Florida Little Dog Rescue will be at our booth all week! Play with a puppy,
get your furry fix, and maybe even take one home.

Exhibitors, if you’d like to donate to Florida Little Dog Rescue, be sure to stop by our booth.

Florida Little Dog Rescue is a nonprofit organization that rehabilitates unwanted, abused and abandoned little dogs and places them in loving and responsible homes to live out their lives as cherished family members.

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