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Holiday Toys, Meals and Chews Ring up Sales in November

The PETS+ Brain Squad shares what their big sellers were at the holidays began.





The P.L.A.Y Good Dog Stocking has been selling very well this holiday season. I wish I had ordered two times as many. Retails for $11 and is a great value. It’s also perfect for holiday photos. — Susan Nagel-Ress, Winky’s Pet Boutique, Chester, NJ

OPEN FARM Gobble ‘Till You Wobble Gently Cooked Holiday Dinner. Customers loved sharing Thanksgiving dinner with their pup safely. — Taylor England, Earthwise Pet Lake Nona, Orlando, FL

  • THE HIMALAYAN DOG CHEW 24 Joyful Days Dog Advent Calendar ($19.99) was a bigger hit this year than in the past. Getting them out early and promoting them at the checkout counter made a difference. The BOCCE’S BAKERY Advent Calendar ($10.99) sold out in two days. — Jeffrey Jensen, Four Muddy Paws, St. Louis, MO
  • We made a Grandma Stella’s Pot Pie dinner box for Thanksgiving, promoted it in store and on social media, and supported by STELLA & CHEWY’S. — Jennifer Thomas, Lucky Dog Pet Grocery & Bakery, Lawrence, KS
  • Live plants have been crazy for us for a while, but with the uptick in aquatics for the season, it’s really booming! Great margins, too! — Paige Elder, Buzz n’ B’s Aquarium and Pet Shop, Erie, PA
  • Camplife Puffer dog jacket by GF PET. $52 to $74. No promotions, just a very stylish, well-made jacket that fits. — Kirsten Puhr, The NW Dog, Poulsbo, WA
  • BOLD BY NATURE combination raw dog food box. This is a new brand for us, having a bulk box that contains all three proteins, and it’s a hit. — Julie Sterling, Julz Animal Houz, Marysville, WA
  • K9 CRAVING Junior Chew. Just introduced it to our customers, and they’ve gone bananas for them. — Adina Silberstein, Queenie’s Pets, Philadelphia, PA
  • CHILLY DOG sweaters and blanket coats were a great seller as the weather turned colder. No specials, but always a hit. $28 to $42. — Shelly Nicastro, Essex Bird Shop & Pet Supply, Essex, MA
  • WEST PAW Toppl Stopper. Everyone has wanted it for a long time, and West Paw had an Astro deal. $9.95. — Jill Hall, Grateful Paws, Leadville, CO
  • CHASING OUR TAILS Odorless Bully Sticks. No promotion; 12-inch retail for $9.95. Customers always want a longer-lasting chew to entertain their pups while they are entertaining friends and family. — Diane Mullen, Winni Paw Station, Wolfeboro, NH
  • Dog walking services were up. More clients are keeping their dogs at home due to the “mystery” virus. — Jennifer Frankavitz, Four Leggers Pet Supplies & Services, Beverly, MA
  • ICELANDIC+ Collagen Puffs were a huge hit. No specials, but we had a sign letting guests know it was a team member favorite. Whenever someone was interested, we made the comment that they look like pork rinds for humans, so the dogs must love them, too. It worked. — Lisa Kirschner, Sit, Stay, ‘N Play, Stroudsburg, PA
  • Novelty items, locally sourced and located by our front counter as an impulse add-on. Feather earrings, key chains, aprons, cage covers. Bird-safe candles and melts were offered at buy two, get one free. — Paul Lewis, Birds Unlimited, Webster, NY
  • Lickimats and slow feeders! So diversible, great quality and great prices. LICKIMAT, MESSY MUTTS and SODA DOG slow feeders have been huge hits. All under $25.99. — Lori Colburn, Nature’s Pet Market Orenco, Hillsboro, OR
  • We had a big upswing in sales of CARNA4 dog food. Our customers are beginning to look for simpler ingredients and higher quality. Carna4 fits that need perfectly. — Keith Henline, Asheville Pet Supply, Asheville, NC
  • GRALEN CO. Colla Chews. Collagen chews are the new bully stick. — Paul Lewis, The Green K9, Eustis, FL
  • FABDOG Rotisserie Chicken in a plastic “to go” container. $28. Had our “wow” table full of them, quite the display. — Rachel Mcginnis, Leo & Lucky’s, Parrish, FL
  • The WOOF Pupsicle and Freezer Tray Kit. It’s the first fill-and-freeze product I’ve seen that truly doesn’t leak when what’s frozen starts to melt. It’s a round rubber ball that twists open so you can insert a frozen ball, then twists back together to seal. WOOF sells pre-made Pupsicles to pop inside, but you can also make your own in their Freezer Tray. Pro tip: They also work perfectly for liquor ice cubes. You can freeze lime juice and simple syrup in the tray, then drop in a glass of tequila. — Samm Albright, Whisker & Bone, Saint George, UT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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