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True Tales

How Lucky Was This Lost Dog Found on a Rural Road?

What are the odds his finder would turn out to be someone who knew him from day care?!




A staff member picked up a loose dog in the middle of a rural road. She knew the dog looked familiar, but couldn’t place him. She took him to the local SPCA, where he was scanned for a microchip. Turns out, he was a dog who frequently comes to day care! The owners had not updated their contact information with the microchip company, but we fortunately did have updated information and were able to get them reunited. — Jennifer Hall, All Things Pawssible, Charlottesville, VA



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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