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We’re a Bit Envious of This Retailer Who Gets to Help Raise Bobcat Kittens

She shares her role in making sure the litter survives after a poacher kills their mother.

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We’re helping to “raise” a litter of Bobcat kittens whose mother was killed by a poacher on a local ranch. The rancher has taken in the kittens and feeds them goat milk and raw food to help them until they can be released to a sanctuary. (They have all the required paperwork/approvals from the government to do this, as they’ve done this before with different wildlife species.) They always bring pictures/videos in for us to see, and it’s so much fun watching them grow up! — Diana Farrar, Fifi & Fidos Pet Boutique, San Antonio, TX

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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