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Icelandic+ Recognized as Most Innovative by Pet Supplies Plus

They have brought unique and innovative new products with a commitment to the pet specialty retailer.




(PRESS RELEASE) Treat manufacturer Icelandic+ was honored by retailer Pet Supplies Plus with its award for Best Innovation, in recognition of its notable achievements and success in the natural dog treat category.

Icelandic+ CEO Jon Roska, Jr., shared his excitement for the company’s distinction. “To be named the Best in the Innovation category is an honor,” said Roska. “We’re very proud of our treats and this award is a credit to our products and our team.”

The Best Innovation award is given out annually in two categories: consumables and hard goods. Icelandic+ was the sole recipient of this award in the consumable category.

“Icelandic+ is a newer pet partner for Pet Supplies Plus,” said Tim Wall, category manager for Dog Treats / Health & Wellness for Pet Supplies Plus.“But they have brought unique and innovative new products with a commitment to the pet specialty retailer that our neighbors are looking for.”




Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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