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InClover Unveils New Logo and Updated Packaging for Pet Supplements




(PRESS RELEASE) Boulder, CO — Following rave reviews at Global Pet Expo, InClover is pleased to introduce? the redesign of the Optagest and Connectin packaging. The patented and proven formulas will remain unchanged, but the labels have been updated with a modern look and targeted messaging that sells the product at the shelf. The new design was driven by extensive industry research and valuable retailer input.

Optagest is a daily digestive supplement for dogs and cats. This gentle, yet effective formula of the prebiotic organic inulin and four plant-based enzymes supports normal digestion that is sometimes upset by food change, travel, stress, separation or the usual aging process. Optagest is a complete digestive supplement made with high levels of active ingredients and NO inactive ingredients such as fillers, sugars or preservatives that could further upset sensitive systems.

Connectin is a unique, patented complete joint support system. Proven in clinical trials at the Massey University Veterinary School, Connectin offers support with noticeable, lasting results. 

On every inspection, InClover has passed the rigorous quality audits of the National Animal Supplement Council (NASC), earning the right to display the Quality Seal, and receiving praise from auditors. The NASC is an industry group dedicated to protecting and enhancing the health of companion animals and horses throughout the United States. The seal is a way for consumers to know that when they buy a product, they buy from a reputable manufacturer that has successfully completed a facility audit. Different from the NASC logo, the seal is a privilege for members to use on their products and signifies that the company has been audited for the implementation of specific standards. This seal will proudly remain a part of InClover’s labels.

In addition to the new packaging, InClover is excited to share their new logo, which points out their 20-plus year commitment to creating effective formulations using thoughtful research and science with the best nature has to offer.  “Research” is a huge part of InClover’s product development and is now a part of their logo.





P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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