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Jolly Pets Unveils Brand Refresh

The exciting new look debuted at Global Pet Expo.




(PRESS RELEASE) STREETSBORO, OH. – Jolly Pets, a leading provider of innovative and durable pet toys, is excited to announce its highly anticipated brand refresh! The comprehensive brand update includes a fresh, new logo and captivating packaging designs, aimed at further enhancing the company’s commitment to quality, creativity, and pet-centric play experiences.

With three decades of success in the pet industry, Jolly Pets has continuously pushed the boundaries of pet toy design, offering engaging and durable products that pets and their owners adore. The brand refresh aims to embody the company’s mission to bring joy, fun, and excitement into the lives of pets around the world.

Jolly Pets President, Christopher Temple, expressed his enthusiasm for the brand’s new look, stating, “At Jolly Pets, our dedication to providing pets with the best play experiences has been unwavering for over 30 years. The refreshed logo and packaging symbolizes our ongoing innovation and quality in the pet industry. We believe this evolution will not only resonate with our existing customers, but also captivate new ones who share our passion for bringing joy to pets worldwide.”

The new logo represents Jolly Pets’ evolution as a brand while paying homage to its roots. The fresh design presents a lively and modernized interpretation that captures pets’ limitless enjoyment and playful experiences.

To complement the logo update, Jolly Pets developed eye-catching packaging to capture the attention of pet owners and showcases the brand’s quality and innovation. Featuring vibrant colors, engaging imagery, and informative content, the revamped packaging makes it easier for customers to identify and select the perfect toy for their furry companions.


Louisa Casto, Marketing Director of Jolly Pets, shared her excitement on the transformation, saying, “We are thrilled to have unveiled our brand refresh at Global Pet Expo. This redesign reflects our commitment to continuously improving and delighting our customers. With our new logo and packaging, we aim to capture the essence of Jolly Pets – delivering products that not only withstand rigorous play but also ignite joy and happiness in pets’ lives.”

Jolly Pets’ brand refresh was officially unveiled and showcased at Global Pet Expo, where industry professionals and pet enthusiasts had the opportunity to explore the updated brand identity firsthand. Attendees were able to visit the Jolly Pets booth to discover the brand’s exciting range of innovative pet toys and witnessed their commitment to enhancing the bond between pets and their owners.

About Jolly Pets

Founded in 1994 in Northeast Ohio, Jolly Pets manufactures dog toys for all breeds and sizes. Its focus has always been on the happiness and health of your pet. It is the umbrella company for Kitty Kasas and Horsemen’s Pride. Its philanthropic arm, Jolly Rescues, works with shelters nationwide to help promote their adoptable dogs, provide them with supplies, and raise awareness about the importance of adopting shelter dogs. The made-in-the-USA product line is available in brick-and-mortar stores, including Tractor Supply Company, Petco, Pet Supplies Plus, PetSmart, and online at Amazon, Chewy, and more. For further information, visit

About Tenth Avenue Holdings

Tenth Avenue Holdings, LLC (TAH) is a privately held, diversified holding company based in New York City that operates and invests in privately and publicly held businesses. It is the parent company of Tenth Avenue Commerce, LLC (TAC). TAH was founded in 2008 to combine the founders’ close friendships with a shared desire to build an entity with enduring value. The company’s passion is for long-term value creation rooted in relationships with founders and operators. TAH’s current portfolio of private holdings and brands includes Big Barker, Bronx Brewery, Brook & York, Caulipower, E- Garderobe, EQL by Kerrits, Eve’s Addiction, FaceVase,, H.Bloom, Horsemen’s Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula’s Garden, Oughton, PackIt,, The Gift Basket Store, Under Your Skin. For more information, visit



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At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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